We shouldn’t reject technology. But it is essential to understand its limits and to know how to stand back a little. For content creation, for example, ChatGPT has caused an earthquake. It has never been easier to create soulless, repetitive articles. If content creators want to continue offering value to their readers, they must remain innovative and critical and refuse the algorithmic formatting promised by ChatGPT.
That’s why I’m committed to continuing to provide you with ideas and content that are 100% human.
That’s also why, under the impetus of Yann Gourvennec, we’re launching a “100% ChatGPT free” label. This label is accompanied by a manifesto (see end of article), i.e., a charter to be respected in all conscience. It’s not just an exercise in style. It’s a differentiating mark on which to capitalize.
Differentiation is the only way to build audience loyalty
Generative AI has become a real plague. Nowadays, articles have become a commodity in the English sense of the word. They are mass-produced, and inevitably, all look alike (see my research on the content similarity produced by chatGPT). This will inevitably lead to an impoverishment of this content, as chatGPT feeds on content it has generated itself.
This algorithmic consanguinity doesn’t bode well – or rather, it does. It will allow real content creators to get the upper hand. It will take time for Google to sort them out. But ultimately, those who focus on producing qualitative content and writing for other humans will win. If you’re interested, I’ve produced a podcast on the subject.
ChatGPT’s limits will become increasingly obvious
Apart from the similarity of the content produced, one of the major problems with generative AI remains hallucinations. Those who have tested it seriously are returning to it, like Bindu Reddy (see tweet below).
According to Yann LeCun, the problem of hallucinations is set to grow. In a conference at Northeastern University in May 2023, he even said this algorithm was doomed (see video below).
Human creativity still has a long way to go. I announced this to anyone who would listen a few years ago.
A charter for 100% human content
This idea had to be written down to bring it to life. A core group of designers, led by the excellent Yann Gourvennec, did just that. The result is a logo (at the beginning of this article) and a charter that you’ll find below. This charter guarantees that what you read, the content you consume has not been created by a machine.
Charte du contenu 100_ humain collectif de sites webs des humains
Posted in Innovation.
