Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Volkswagen scandal : will customers really care?
By Pierre-Nicolas Schwab •
In the Volkswagen cheating scandal, every single day seems to bring new information. From ca. 500k vehicles in the US, figures climbed to more than 1m potentially affected vehicles in Europe. As of today Seat vehicles are also under scrutiny and it…
How to ruin customer satisfaction in one sentence
By Pierre-Nicolas Schwab •
Sometimes, satisfying and keeping your customers can depend on very little details. Here's a personal story of a recent interaction with Coolblue, an e-tailer whose excellent customer satisfaction practices have been discussed several times here. What this story will tell…
Customer experience : wine estate “La Grange des Pères” uses sensory marketing
By Pierre-Nicolas Schwab •
How to create bonds with your customers, how to increase their loyalty ? Those questions are essential for firms. Independent winemakers need to have loyal customers to survive. Here’s what one of them did to foster customer satisfaction and loyalty.…
Focus group vs. interview : what is best for your market research ?
By Pierre-Nicolas Schwab •
[caption id="attachment_41932" align="alignright" width="470"] Our guide to market research can be downloaded free of charge[/caption] How should you conduct your market research ? A Focus group? Interviews? Which method should you go for ? We often get that question from…
A new way to finance the growth of startups : bonds ! (Part 2)
By Pierre-Nicolas Schwab •
In part 1, Jean Carvajal explained the various types of crowdfunding available to companies seeking financing, including issuing stocks, bonds and taking out conventional loans. In his opinion, bond financing is a great method as it provides funding flexibility and…
A new way to finance the growth of startups : bonds ! (Part 1)
By Pierre-Nicolas Schwab •
The topic of financing startups' growth is a recurrent one on this blog; simply because it's a problem that many entrepreneurs are faced with and that they don't always solve. Today we're interviewing Jean Carvajal, President and Creator of Investbook.…
Facebook new patent for credit rating through social networks
By Pierre-Nicolas Schwab •
Have you heard about Facebook’s new patent to evaluate your credit rating based on your social network ? Everyone refers to it but despite all my efforts I’ve been unable to find a new such patent application filled in by Facebook…
Probably the best business card ever created
By Pierre-Nicolas Schwab •
Have you ever realized that business cards are too seldom used to leave an impression on your prospects ? I just found out what is probably the most amazing business card ever conceived. Read further if you want to know…
Not sure SnapChat will become a profitable business
By Pierre-Nicolas Schwab •
71% of snapchat users are under 25. In a world where businesses try to attract and touch youngsters, this is a very unique selling proposition. Despite a market capitalization of 16 to 19b$ doubts still exist about the business model…
How to drive Generations Y and Z back to traditional media
By Pierre-Nicolas Schwab •
Traditional medias have a huge problem to get in touch with the Y and Z generations, which both have their own media consumption habits. A recent initiative launched by Egmont, a UK-based press house focusing on children, brings a possible…
Shared Economy: the three radical changes of the last 30 years
By Pierre-Nicolas Schwab •
The Shared Economy is one hot topic that all medias are covering massively those days. I recently got interviewed by a Belgian magazine for a special issue on the subject. On that occasion I gave them with my view on…
Ryanair: the best complaint letter ever sent + tips to get compensated
By Pierre-Nicolas Schwab •
Complaints are important for companies aiming at improving customer satisfaction and loyalty. Yet, most companies don’t answer complaints (50-60% according to the interview of Prof. Davidow you can listen below), which is a very frustrating experience for complainants. This is…
Market research talent wanted : join our team !
By Pierre-Nicolas Schwab •
IntoTheMinds is a market research company based in Brussels. We conduct market research in various industries and countries. We also perform profitability analysis that we combine with our marketing skills to make clear strategic recommendations. Most of our customers are…
Big Data : Belgian website Realo displays social profile of neighborhood
By Pierre-Nicolas Schwab •
The news made a big buzz on 17 June in Belgium. Big Data based website Realo.com unleashed sudden polemic after months of existence (see for instance this article in French). Their mapping of real estate properties displayed not only properties…
Service quality and satisfaction : when will real-estate agents change ?
By Pierre-Nicolas Schwab •
Whether you are looking for a property to buy, sell or rent, chances are high that you have dealt with real estate agents. In Belgium real estate agents have a bad reputation and as we showed in a previous research,…
Retail: 4 mistakes that will make your customers leave your store
By Pierre-Nicolas Schwab •
In those days of showrooming (browsing shoppers) it has never been so important to ensure your customer is satisfied and stays in the stores. Those 4 mistakes will certainly make your customers leave your store right away. Make sure you…
Big Data: TAM Airlines creates unique customer experience
By Pierre-Nicolas Schwab •
Let’s stick with our new habit of having a shorter Friday post. Thanks to our good friends at Creapills, we learned about the initiative of TAM Airlines leveraging Big Data and Data Analytics to increase passengers’ satisfaction. TAM Airlines used…
Explore evolving trends with Google Ngram
By Pierre-Nicolas Schwab •
I was attending a Big Data and BI conference last week in Paris; one of the presenters, Tom McDonnell of Monterosa, presented an amazing graph. It showed the usage of the word “interactive” in books published between 1900 and 2000.…
87% customer loyalty : the magic recipe to make billions
By Pierre-Nicolas Schwab •
In the last years, I've been very cautious in explaining to our clients how to increase customer loyalty. When I was giving conferences 10 years ago the equation was still "easy" to solve: more customer satisfaction led to increased loyalty.…
How to train thousands of employees on customer satisfaction with a serious game
By Pierre-Nicolas Schwab •
How to inform and train all your employees on the importance of customer satisfaction ? This is very complex when you have hundreds of employees, even more when they are not in direct contact with the customer. This challenge was…
HNGRY : visionary entrepreneur launches new retail concept in Antwerp
By Pierre-Nicolas Schwab •
Sometimes you don’t need to go very far to meet some inspiring people. In the past I used to go abroad to meet visionary entrepreneurs (like Enric Ruiz Geli in Barcelona or Jean-Luc Colonna d’Istria in Paris); this time I…
Will Facebook become your entry door to the Internet?
By Pierre-Nicolas Schwab •
Facebook strategy is crystal clear. Facebook wants to become the only website you'll be using to enter and navigate the Internet. Never before has the message been so clear: everything must go onto Facebook and all other websites should become…
Innovation: Is the Lily Camera really a game changer in the drone landscape?
By Pierre-Nicolas Schwab •
In the many industries that drive innovation, drones seem to attract a lot of attention. Their versatility and adaptability made them great devices in many industries to boost innovation. Just have a look at Amazon's example below. or this other…
DHL, Amazon and Audi partner to revolution the supply chain
By Pierre-Nicolas Schwab •
If you are in e-commerce, you know that delivery is a crucial part of the customer experience. If you want your clients to be satisfied and to repurchase from your site, you’ll have to make sure the delivery runs flawless.…
