Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
87% customer loyalty : the magic recipe to make billions
By Pierre-Nicolas Schwab •
In the last years, I've been very cautious in explaining to our clients how to increase customer loyalty. When I was giving conferences 10 years ago the equation was still "easy" to solve: more customer satisfaction led to increased loyalty.…
How to train thousands of employees on customer satisfaction with a serious game
By Pierre-Nicolas Schwab •
How to inform and train all your employees on the importance of customer satisfaction ? This is very complex when you have hundreds of employees, even more when they are not in direct contact with the customer. This challenge was…
HNGRY : visionary entrepreneur launches new retail concept in Antwerp
By Pierre-Nicolas Schwab •
Sometimes you don’t need to go very far to meet some inspiring people. In the past I used to go abroad to meet visionary entrepreneurs (like Enric Ruiz Geli in Barcelona or Jean-Luc Colonna d’Istria in Paris); this time I…
Will Facebook become your entry door to the Internet?
By Pierre-Nicolas Schwab •
Facebook strategy is crystal clear. Facebook wants to become the only website you'll be using to enter and navigate the Internet. Never before has the message been so clear: everything must go onto Facebook and all other websites should become…
Innovation: Is the Lily Camera really a game changer in the drone landscape?
By Pierre-Nicolas Schwab •
In the many industries that drive innovation, drones seem to attract a lot of attention. Their versatility and adaptability made them great devices in many industries to boost innovation. Just have a look at Amazon's example below. or this other…
DHL, Amazon and Audi partner to revolution the supply chain
By Pierre-Nicolas Schwab •
If you are in e-commerce, you know that delivery is a crucial part of the customer experience. If you want your clients to be satisfied and to repurchase from your site, you’ll have to make sure the delivery runs flawless.…
TUZZit : 8 great online tools for your startup
By Pierre-Nicolas Schwab •
Many would-be entrepreneurs we meet strive to either look for or even make up the visual and creative collaborative tools that will ease their team thinking process. This difficulty further increases when those teams are decentralized. Business model canvas, 5…
The fishbowl helps increase satisfaction and loyalty in restaurants
By Pierre-Nicolas Schwab •
Most upscale restaurants are by now equipped with a "fishbowl", reserved for VIP and the best clients of the restaurants. Have you ever heard about this ? If not, read further ... A marketing tool to increase satisfaction and loyalty…
Co-branding: this partnership doesn’t make sense
By Pierre-Nicolas Schwab •
It seems that marketers are sometimes very creative to promote the most unusual and irrealistic associations between two products or brands. Today's example shows that creativity has no limit: not only is the cobranding initiative pretty "odd", but the promotion…
Quantitative market research firms threatened by a paradigm shift
By Pierre-Nicolas Schwab •
Well established players in quantitative market research are entering some troubled times. Their business model is being shaken by a paradigm shift operated by Big Data companies. Read further to discover two amazing examples of how big data and data…
Data Mining: does your insurance spy you on Facebook?
By Pierre-Nicolas Schwab •
Have you ever thought that what you post on Facebook may have a direct financial impact on the price you pay for products and services? You may want to read further if you want to find out why. We just…
I tried UberPop: a great customer experience
By Pierre-Nicolas Schwab •
I have written a lot on Uber (some positive but also some more negative things) but never took the time to try. I eventually did and it was great. On the day of the public services strike in Belgium, I…
Media : Will Le Figaro Premium succeed in selling online news content?
By Pierre-Nicolas Schwab •
Le Figaro, France’s first newspaper in terms of audience, announced last week it was launching a premium paying edition (Le Figaro Premium). This innovation is a huge challenge, like for all newspapers which have seen offline audience and advertising revenues…
What do buyers of online news content look like?
By Pierre-Nicolas Schwab •
Are people willing to pay for online news content? This question has been studied by many people, academic and auctioneers alike. The answer which has consistently been brought is that users are indeed willing to pay for content. But results…
Fedex wants to take TNT over: will it happen or not?
By Pierre-Nicolas Schwab •
In 2010 we predicted already that the market of courier delivery services would consolidate.Our prediction quickly turned true as UPS tried to take over TNT. This takeover was later rejected by the European commission, arguing that this would have restricted…
Brand image : Hublot store bets on new technologies
By Pierre-Nicolas Schwab •
Innovation is the nexus of retail marketing, especially when it comes to the differentiation of points of sales (POS). Innovation often comes first from the top, i.e. from premium brands which have the money to invest in new technologies. Today…
Interview with Madeleine Ström on Tiger of Sweden
By Pierre-Nicolas Schwab •
BestPopUpStores : Can you present us your company ? Madeleine Ström : Founded in the small town of Uddevalla in 1903 as a men’s tailoring brand, Tiger of Sweden has grown over the past century and now boasts stores across three continents,…
This store window is interactional … but not digital
By Pierre-Nicolas Schwab •
The Converse store in Berlin has a very nice and creative idea to make sure people and prospective customers are attracted in the store. Let's have a look at what they did. The problem with most store windows is that…
INTERVIEW WITH Andreas Rauschenberger
By Pierre-Nicolas Schwab •
BestPopUpStores : can you present us your company ? Andreas Rauschenberger : The Rauschenberger Catering & Restaurants GmbH & Co. KG is a leading event caterer and also runs 3 restaurants. The vision of the company is to be an excellent gastronomy service…
INTERVIEW with Janine Luther and Leif Erik Madsen on Orterfinder
By Pierre-Nicolas Schwab •
BestPopUpStores : can you present us your company ? Janine & Leif : Orterfinder are Janine Luther and Leif Erik Madsen. Two Berlin designers. Female and male. East and west. Heart and mind. Brains and guts. A team. Colleagues. Partners in crime.…
Marketing strategy: should banks charge customers more?
By Pierre-Nicolas Schwab •
The boss of the National Bank of Belgium suggested that banks change their tariffs and charge customers for services like cash withdrawal, payments made by bank cards, yearly fees charged to have a bank account, … Is it a good…
INTERVIEW OF My Johansson Retail Coordinator on HAPPY SOCKS
By Pierre-Nicolas Schwab •
BestPopUpStores : can you present us your company? My Johansson : It started under the cloud-ridden April sky of yet another belated Swedish spring in 2008. Two friends had a vision: a vision to spread happiness by turning an everyday essential into a…
5 Questions you should answer when doing your market research
By Pierre-Nicolas Schwab •
When you carry out market research, there is one thing that you need to study very carefully : what are the factors influencing the market that you have no influence upon. Those factors are of different nature and it’s very…
Our new blog : +25% audience, +50% page views
By Pierre-Nicolas Schwab •
Just before Christmas we launched the revamping of our blog(s). With a few weeks perspectives we draw the first conclusions and see what works and what doesn’t. Increase in audience, increase in page views The first striking improvement is…
