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57 unpublished LinkedIn statistics [2022]
Apr15

57 unpublished LinkedIn statistics [2022]

The LinkedIn statistics you find on the internet are often the same: the number of users, geographical distribution, and age … In this article, we offer you 57 new LinkedIn statistics. They are unpublished simply because they are calculated from a dataset that only we have. This is the same dataset that allowed us to unravel some of the mysteries of the LinkedIn algorithm (based on dwell time since 2020) and highlight the 3...

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Men – Women: the battle for influence is unequal on LinkedIn
Apr04

Men – Women: the battle for influence is unequal on LinkedIn

In a first analysis, I showed that most female influencers on LinkedIn were young (18-30). Could age be a factor in the virality of LinkedIn posts? To be sure, I had to check if my first conclusions applied to men too. If you only have 30 seconds Half of female LinkedIn influencers are under 30 years old. That’s twice as many as their male counterparts Across all languages, men and women get about the same ratio of comments: 1...

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What if the metaverse is not realized?
Feb11

What if the metaverse is not realized?

The metaverse was the neologism in fashion at the end of 2021. Announced with great fanfare by Mark Zuckerberg, who sees the future of the Internet, the metaverse could end up being nothing but a vast intellectual swindle. The prophecies of tech giants are not always self-fulfilling. Facebook’s virtual currency, connected speakers, connected glasses are all “revolutions” that did not happen. They swallowed up the...

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The panda is the most rewarding emoji on LinkedIn
Jun28

The panda is the most rewarding emoji on LinkedIn

An analysis of 2.9 million emojis on LinkedIn delivers a surprising piece of information: the 🐼 emoji elicits the most reactions. This research offers us an opportunity to critically look at the data and understand the origin of a polluting LinkedIn phenomenon. Follow me for an exciting data mining exercise. To learn more about the factors that impact virality on LinkedIn, I invite you to read my complete analysis here and send me...

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