Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
SEO is dead, and Google killed it
Jun07

SEO is dead, and Google killed it

In this article, I explain why I think SEO is dead. Google’s algorithm updates in September 2023 and March 2024 were masking a complete shift in strategy from quality results to commercial alliances. I’ll illustrate my point with several real-life examples.

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Europeans want porn as much as news
Oct13

Europeans want porn as much as news

In this article, we analyze the most searched keywords in 27 European countries. They will help you understand what people in the 27 EU countries are interested in. The results are surprising.

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75% of backlinks come from translations [Research]
Sep22

75% of backlinks come from translations [Research]

Find out in this research whether you should invest in translating your content to gain backlinks. Based on a website with a Domain Ranking (DR) of 58, we show that 3/4 of links are made to translated pages and that 72.7% of backlinks are in the same language as the source page.

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Here is how we get 35% of our backlinks
Sep20

Here is how we get 35% of our backlinks

In today’s article, we present an exclusive analysis of our backlinks. Based on figures and statistics, our strategy yields 35% of our backlinks, up to 46% for websites with a Domain Ranking above 58.

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Blogging: my 5 sources of inspiration and my 5 favorite tools
Sep17

Blogging: my 5 sources of inspiration and my 5 favorite tools

How do you come up with ideas to write content that will attract traffic to your website? That’s the $1m question every specialist in inbound marketing asks. After more than 15 years of blogging and 4000 articles, here are my 5 sources of inspiration and the 5 tools I use all the time. Summary Source n°1 : news Source n°2 : sectorial watch Source n°3 : Ahrefs Source n°4 : scientific publications Source n°5 : Google...

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SEO: 50,000 pages analyzed and 2m of queries easily accessible
Jan25

SEO: 50,000 pages analyzed and 2m of queries easily accessible

SEO research. We analyzed 50000 web pages, covering 185 keywords related to data science in 16 countries. The raw data came from Ahrefs. We used Anatella to prepare and clean the data and Tableau to visualize it. This research’s main result is that there are untapped opportunities to rank on the first page of Google on English keywords outside English-speaking countries. Here is what we learned. Some figures from our SEO research The United States is not...

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+89% traffic in 6 weeks (+ bonus backlinks): how did I do it?
Jun02

+89% traffic in 6 weeks (+ bonus backlinks): how did I do it?

89%. That’s the increase in traffic I managed to generate on our blog during the lockdown period. I’ll explain how in this article. A mix of SEO, time investment and automatic promotion, the results were beyond my expectations. Only for our subscribers: exclusive analyses and marketing advice Email address  * Subscribe By signing up, you agree to our Terms of use and privacy policy. "I thought the blog was good. But the newsletter is even better!" Esteban...

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How to turn a podcast into a business
May08

How to turn a podcast into a business

Over 500 episodes. This is the record that David Shriner-Cahn can be proud of, a podcaster from New-York whom I had the pleasure to interview. David started his podcast in 2014 and has a lot to teach us about his secrets of longevity and success. Not only has he never missed a single deadline for his publications, but he has also managed to turn them into a business. In this article that I dedicate to him, I would...

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Update your content and boost your SEO in an ultra-efficient way
Mar11

Update your content and boost your SEO in an ultra-efficient way

Updating your website is essential to improve its SEO. But how can you do it when you don’t have much time? In this article, I explain my method to update your content quickly while decreasing the rebound rate and increasing the time spent on your pages. I know, it sounds too good to be true. But if I’ve made it into an article, it’s true, and it works—the word of a blogger and the word of...

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SEO: 8 outstanding article designs to boost your blog performance
Nov08

SEO: 8 outstanding article designs to boost your blog performance

Choosing a good article design is essential for a good SEO: The longer the time spent on the website, the lower the rebound rate, the higher the satisfaction. We have analysed eight designs that stand out and deliver all the best practices to make your website a model of its kind. Detailed explanations in this guide that will inspire you and complete our post on updating old articles. Summary Why good article design is essential for...

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SEO: why update your old content [advice from an experienced blogger]
Nov06

SEO: why update your old content [advice from an experienced blogger]

it is clear that from the outside one might have the impression that we are publishing less at the moment. It’s just an illusion. I am leading a campaign of rewriting and major updating to further improve our SEO. This has led me to write a few thousand words in a few days. So that inevitably leaves a little less time to write new blog articles, but it’s just as important for SEO. I will try...

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