Articles filed underRetail
Differentiation: A bookstore paints a dictionary’s page on its facade
By Pierre-Nicolas Schwab •
Getting future customers’ attention is difficult. Consumers are subject to thousands of auditory, visual and olfactory cues every day. Retailers must be very creative to differentiate themselves. A book store in Brussels has found an interesting way to be different,…
La Minute Retail : the future of retail and the impact of digital technologies
When you manage a blog about marketing you necessarily have to cover many different areas of interest. Retail is one of them. And what do you do to get new ideas, insights and keep up with the latest news in…
Augmented Reality used at BMW flagship store. Guess for what …
BMW has opened a while ago a flagship store in Brussels which welcomes some top-notch models as well as temporary exhibitions. Currently it hosts an exhibition dedicated to the i8 electric car on the first floor. On the second floor some…
Will Boco revamp the food-served-over-the-counter sector?
By Pierre-Nicolas Schwab •
BOCO is one food-served-over-the-counter concept that is currently attracting a lot of attention in Paris. Launched by the Ferniot brothers (Simon is a business guy who has sold his latest food complement company; Vincent is a well-known journalist and TV…
“Les Causses”, an example of successful retail concept
By Pierre-Nicolas Schwab •
Sometimes I feel fortunate. I do a wonderful job, have a lot of wonderful clients, advise a lot of very different businesses. And on top of that I meet inspiring entrepreneurs when going on market research tours. The story of…
How design can help increase your revenues
By Pierre-Nicolas Schwab •
The Paris Chamber of Commerce organized this year a contest dedicated to the best design initiatives in retail environments. As we explained in an earlier post we started taking appointments and visiting as many stores as possible that applied (even…
Delhaize seems to be happy about the results of The Cube barcodes scanning campaign
By Pierre-Nicolas Schwab •
When Delhaize launched The Cube earlier this year we were warning that it wouldn’t be as successful as expected. However in a recent press release Delhaize said it was a success and that online sales increased 22.6%. So in the…
