Articles filed underRetail
“Les Causses”, an example of successful retail concept
By Pierre-Nicolas Schwab •
Sometimes I feel fortunate. I do a wonderful job, have a lot of wonderful clients, advise a lot of very different businesses. And on top of that I meet inspiring entrepreneurs when going on market research tours. The story of…
How design can help increase your revenues
The Paris Chamber of Commerce organized this year a contest dedicated to the best design initiatives in retail environments. As we explained in an earlier post we started taking appointments and visiting as many stores as possible that applied (even…
Delhaize seems to be happy about the results of The Cube barcodes scanning campaign
When Delhaize launched The Cube earlier this year we were warning that it wouldn’t be as successful as expected. However in a recent press release Delhaize said it was a success and that online sales increased 22.6%. So in the…
When the consumer interacts actively with the store window
By Pierre-Nicolas Schwab •
To follow up on our latest post on future store windows, we publish today this example we found in Portugal in an ICT store. Located at the bottom of an office building in Lisbon, this store proposes a window with…
Has Delhaize already given up?
By Pierre-Nicolas Schwab •
We reported a few weeks ago about the innovation launched by Delhaize in Brussels to allow consumers to shop "virtually". The "Cube", as it is called, had been installed in the Central Station in Brussels and we were were skeptical…
The most beautiful ways to display products. Part 6: Patrick Roger
By Pierre-Nicolas Schwab •
Patrick Roger is a chocolate maker who has become pretty famous in France. He won the France Best Craftsman (“Meilleur Ouvrier de France”) contest in chocolate making. Unlike most winners Patrick Roger opened several shops with a vision. What I…
Delhaize launches virtual shopping innovation in Brussels
By Pierre-Nicolas Schwab •
Tesco started it in South Korea in 2010; Delhaize is doing it now in Brussels. Four boards depicting 300 products were set up last week in Brussels Central Station, allowing travelers to order products with their smartphone. Each product picture…
