Articles filed underRetail
Delhaize launches virtual shopping innovation in Brussels
By Pierre-Nicolas Schwab •
Tesco started it in South Korea in 2010; Delhaize is doing it now in Brussels. Four boards depicting 300 products were set up last week in Brussels Central Station, allowing travelers to order products with their smartphone. Each product picture…
Repetto’s store in Paris: always a pleasure to visit
Do you know Repetto, the world's famous ballet shoes? This old-yet-modern brand has always something to surprise me. This time, passing by their store of Rue de La Paix, I was amazed once again by the creativity they showed in…
The coffee capsules war will not happen
Sara Lee launched last year its Nespresso-compatible capsules. In Paris only 100000 samples were given for free. In August Sara Lee announced that they had reached the 100m$ revenues with this product. Still, the question remains for me whether this…
Paul bakeries: when service and brand image do not match
By Pierre-Nicolas Schwab •
Paul … an oasis of gastronomy in a culinary desert. Everything is made to remind you the long forgone past of tasteful products: sales point are covered with oak-like veneer, decorated with pieces of furniture that could fit in your…
Sara Lee vs. Nespresso : missed target
By Pierre-Nicolas Schwab •
When I attended the “stratégie clients” show in Paris two weeks ago, I heard Julien Morel, the COO of Nespresso, explain how Nespresso was able to keep its market share in spite of new players like Maison du Café (Sara…
