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IntoTheMinds offers market research services in France
Aug06

IntoTheMinds offers market research services in France

We are happy to announce that we opened in July our office in Paris to be closer to our French customers. Located in the 9th district of Paris (13-15 rue de Taitbout), a stone’s throw from the Opera house, offers facilities to welcome clients, conduct focus groups as well as face-to-face interviews. Our Paris base camp also offers us an opportunity to take a closer and more continuous look at the vibrant retail scene. As you...

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This artist uses market research techniques for a stunning visual result
Jun22

This artist uses market research techniques for a stunning visual result

While on business trip in Glasgow a few weeks ago (for the EMAC marketing conference), I visited the Glasgow Museum of Modern Art and discovered the Mitch Miller’s work. Mitch Miller is a Glasgow-based artist who has invented the concept of dialectograms, which he describes as follows : Take a dash of cartography, a pinch of architecture and a fair bit of ethnography and you have the dialectogram, graphic art that depicts place...

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How to successfuly realize qualitative interviews in market research studies
May03

How to successfuly realize qualitative interviews in market research studies

Conducting good market research often requires to carry our a qualitative study. This is particulary true of customer satisfaction surveys that are often poorly designed and are not based on sound assumptions. In today’s article we reflect on some essential aspects of good qualitative research. We discuss a four-step iterative guide for interview design proposed by J. Arsel (2018) in his article entitled “Asking Questions...

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Step-by-step market research guide almost ready: first teaser
Apr25

Step-by-step market research guide almost ready: first teaser

As I announced earlier this year, one of my goals for 2018 was to write a step-by-step guide to market research. I did this between December 2017 and January 2018 and it took me quite a lot of time to finalize it : we let the market research guide translate in English and Dutch (translating 8000 words can’t be done overnight as you can imagine). This time I didn’t do the English translation myself as I wanted to have...

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Tips and tricks : using observation as a market research tool
Nov24

Tips and tricks : using observation as a market research tool

In our latest article we dealt with an experiment carried out by the Virginia Tech University that used innovative observation techniques to study human behaviors when faced with self-driving cars. Today we want to dig a little bit more on observations as a market research tool and highlight settings where such a technique can be useful. At the end of the article we will also give you 3 useful tips. When to use observation as a market...

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