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#Gransharing: this Zalando popup store revisits the intergenerational link
Dec18

#Gransharing: this Zalando popup store revisits the intergenerational link

On 14 and 15 December, 2019 Zalando opened the pop-up store #Gransharing in Brussels (rue Antoine Dansaert 64). This pop-up store was designed to celebrate and promote the intergenerational bond around the hashtag #gransharing. Sarah van den Eertwegh, PR manager of Zalando, explained to me that her company had set up a panel of 16 elderly people (the “grannies”) in order to rebuild a link with the younger generations...

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INTERVIEW WITH Andreas Rauschenberger
Mar30

INTERVIEW WITH Andreas Rauschenberger

BestPopUpStores : can you present us your company ? Andreas Rauschenberger : The Rauschenberger Catering & Restaurants GmbH & Co. KG is a leading event caterer and also runs 3 restaurants. The vision of the company is to be an excellent gastronomy service provider with high quality service and perfect internal processes.   BestPopUpStores : What are the reasons behind launching this pop-up store? What is the role of the pop-up...

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Sony launches underwater ‘Xperia Aquatech’ pop-up store in Dubai
Jan19

Sony launches underwater ‘Xperia Aquatech’ pop-up store in Dubai

Japanese brand Sony innovates again by opening its Aquatech Store Xperia. The futuristic aquatic concept store is located four meters under the sea, in the The World Islands off the coast of Dubai. The pop-up store launched on December 3, 2014. Its three-day run was the result of a smart marketing campaign promoting the model Xperia Z3 Dual, a product that is totally waterproof and resistant to the pressure of water and dust. Access...

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Hello bank! pop-up store in Bruxelles
Oct11

Hello bank! pop-up store in Bruxelles

From October 4 through December 20, Hello Bank! is generously inviting the public to explore its new pop-up store at the Rue Fossé aux Loups, Bruxelles. With a variety of exciting services, the company’s new location is one of innovation, discovery, and sharing. Following the motto “I Do What I Want,” the Hello Bank! pop-up store is introducing the public to its interactive universe through a series of events. These...

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Franchise Expo Paris : what’s new and what we liked
Apr07

Franchise Expo Paris : what’s new and what we liked

The professional fair “Franchise Expo” has been organized for 30 years in Paris. The 2014 edition took place from March 23rd until March 26th and more than 500 companies were presenting their franchising concept. Several sectors were represented : services, hotels and restaurants, minimarkets and supermarkets, specialist outlets, fashion, real estate, …. As you can see the list is very long but some categories or sectors were...

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