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#Gransharing: this Zalando popup store revisits the intergenerational link
Dec18

#Gransharing: this Zalando popup store revisits the intergenerational link

On 14 and 15 December, 2019 Zalando opened the pop-up store #Gransharing in Brussels (rue Antoine Dansaert 64). This pop-up store was designed to celebrate and promote the intergenerational bond around the hashtag #gransharing. Sarah van den Eertwegh, PR manager of Zalando, explained to me that her company had set up a panel of 16 elderly people (the “grannies”) in order to rebuild a link with the younger generations...

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INTERVIEW WITH Andreas Rauschenberger
Mar30

INTERVIEW WITH Andreas Rauschenberger

BestPopUpStores : can you present us your company ? Andreas Rauschenberger : The Rauschenberger Catering & Restaurants GmbH & Co. KG is a leading event caterer and also runs 3 restaurants. The vision of the company is to be an excellent gastronomy service provider with high quality service and perfect internal processes.   BestPopUpStores : What are the reasons behind launching this pop-up store? What is the role of the pop-up...

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Truffaux : The world’s first and only fire truck photo booth hat salon
Mar27

Truffaux : The world’s first and only fire truck photo booth hat salon

For seven years, the Truffaux hat makers have circled the globe on an epic road trip, making friends, taking pictures, and featuring the world’s largest collection of Panama hats. The 2010 winner of the Second Annual Hatty Awards, Truffaux has taken its hats to LA, Honolulu, Miami, and recently, Japan. Truffaux has used its passion for Panama hats, photography, vintage cars, and adventure transform a French automobile into the world’s...

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Google breaks offline with a UK pop-up shop
Mar17

Google breaks offline with a UK pop-up shop

On March 11, Google opened its first pop-up shop at Curry’s PC World on Tottenham Court Road. This shop allows visitors to enjoy Google’s software tools using interactive installations. These include a captivating surround screen called Portal, which lets users explore the planet through Google Earth, and a Doodle Wall that gives budding graffiti artist digital spray cans to paint their own take on Google’s iconic logo. Shoppers...

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Project Aegis Pop Up Shop at K11 Art Mall in Shanghai
Mar06

Project Aegis Pop Up Shop at K11 Art Mall in Shanghai

Men’s attire boutique Project Aegis Co. is popping up in one of the more distinctive Shanghai shopping malls through April 12. Project Aegis is a premium men’s boutique based in the heart of China, offering a unique selection of the very best contemporary designer and casual-luxe labels, covering clothing, shoes, and accessories. The two-month pop-up shop located at K11 Artmall keeps original store colors of black and grey...

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An inspired campaign to promote talents : Samsung pop-up store by Leo Burnett
Mar05

An inspired campaign to promote talents : Samsung pop-up store by Leo Burnett

Samsung surprised consumers and competitors alike with a technological pop-up shop located in Shopping Iguatemi, São Paulo, featuring a pioneering project: every day, the space completely transforms into a personalized and interactive gallery that showcases different talents. Instead of selling products, Launching You is the world’s first pop-up store to instead present and promote individual talents. Five artists from different...

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Nike Launches SNKRS App With Giant Shoe-Box Pop-Up Store During All-Star Weekend
Feb16

Nike Launches SNKRS App With Giant Shoe-Box Pop-Up Store During All-Star Weekend

To celebrate the long-awaited basketball All-Star game, Nike has installed a huge, shoebox-shaped pop-up store; the box’s label features a countdown to the exciting opening date. Planted under a billboard dedicated to iconic brand models, the store attracts many visitors who want to discover or rediscover these quality products. The store’s walls are made of LEDs, animating the entire venue, and serving as an extension of...

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Create your own ice cream at The Magnum Pleasure pop-up Store
Feb04

Create your own ice cream at The Magnum Pleasure pop-up Store

The Magnum Pleasure Store has been traveling the world since 2012, from New York and Johannesburg to Paris and Istanbul. It is now popping up at Cavendish Square in Cape Town on Saturday, January 17, 2015 in celebration of Magnum’s 25th birthday. The idea behind the store was to give ice cream-lovers the chance to create their own ice cream with a choice of three decadent chocolate dips and nearly 20 toppings, from sea salt and chili...

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Made by Jimmy pop-up STORE in Melbourne
Jan30

Made by Jimmy pop-up STORE in Melbourne

The pop-up store Made by Jimmy opened on December 5, 2014 in Melbourne. It was conceptualized by award-winning Melbourne-based architects Herbert & Mason. The narrow space is entirely dressed in aquamarine and the flooring has curved edges, giving the sense of being submerged in a huge blue tank. James Andrianakis launched his label Made By Jimmy two years ago, featuring shorts that combined all the elements that made him tick:...

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Jukkasjärvi – The world’s most amazing pop-up ICEHOTEL
Jan29

Jukkasjärvi – The world’s most amazing pop-up ICEHOTEL

Now in its 25th year, Sweden’s ICEHOTEL has opened its doors in the tiny village of Jukkasjärvi in northern Sweden, 200 kilometers north of the Arctic Circle. Forty-two builders and artists from all over the world used 1,600 tons of ice and snow from the nearby frozen Torne River to create this lodge-sized structure, which accommodates 100 guests, as well as a restaurant, IceBar, and chapel. ICEHOTEL was founded by and remains under...

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Premium Pop-Up Shop at the W. hotel in Washington
Jan22

Premium Pop-Up Shop at the W. hotel in Washington

To celebrate their 2014 holiday 2014 collection, Premium Co.—an apparel brand featured at Harvey Nichols—showcased a new collection at the W hotel in Washington, D.C.  Premium Co. apparel focuses on looks that are accessible and supremely wearable, such as Terry Tees shirts, hoodies, lounge pants, overshirts, to essential pieces that everyone should have in their closet.  This pop-up shop brought together various guests to the...

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Sony launches underwater ‘Xperia Aquatech’ pop-up store in Dubai
Jan19

Sony launches underwater ‘Xperia Aquatech’ pop-up store in Dubai

Japanese brand Sony innovates again by opening its Aquatech Store Xperia. The futuristic aquatic concept store is located four meters under the sea, in the The World Islands off the coast of Dubai. The pop-up store launched on December 3, 2014. Its three-day run was the result of a smart marketing campaign promoting the model Xperia Z3 Dual, a product that is totally waterproof and resistant to the pressure of water and dust. Access...

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A mysterious urban Venue : Rauschenberger’s Supper Club
Jan05

A mysterious urban Venue : Rauschenberger’s Supper Club

At a different time each year, Andreas Rauschenberger’s Supper Club provides food enthusiasts with a unqiue dining experience. Rauschenberger’s 2014 pop-up restaurant is at an inspiring setting in Fellbach; from November 1, 2014 through January 31, 2015, the Supper Club is an impressive event and exceptional space for communication and entertainment. For eight weeks, Rauschenberger and interior designer Birgit Martinez are...

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Zenith’s first pop-up store opens in Brussels, features El Primero exhibit
Dec11

Zenith’s first pop-up store opens in Brussels, features El Primero exhibit

Swiss watch house Zenith, best known for its robust and highly accurate El Primero chronograph, collaborated with retailer Degreef 1848 to open its first pop-up shop in Brussels. The store, which is open from November 20, 2014 through January 2015, is interactive, educational, and fun. Located at Rue Au Beurre 28, Bruxelles, next to jeweler De Greef, the exhibit’s decor is based on the El Primero Open concept and Felix...

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Grows in harmony with nature : Meinwoody pop-up store
Dec05

Grows in harmony with nature : Meinwoody pop-up store

For one month starting on September 15, Meinwoody opened its first pop-up store at  Steinweg, Coburg in Germany‎. ‎The traditional building features an elegantly-arranged display, offering plant-lovers wasteless products made from renewable resources. With decades of tradition, produces include vegetables, herbs, and seeds, as well as a wide assortment of trees, potted coconut fiber, fertilizer, and more. The store’s concept was...

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Perrier-Jouët – Finesse and sophistication in pop up store format
Dec02

Perrier-Jouët – Finesse and sophistication in pop up store format

French entrepreneur Maison Perrier-Jouët opened his first pop-up store in JK Iguatemi Mall, São Paulo, on November 12. Produced by the Brazilian B!ferraz agency, the exclusive space was designed by French designer Cécile Hitier; the agency adapted Hitier’s concept, integrating modern, elegant aesthetics with the Art Nouveau style, reflecting the finesse of Perrier Jouët. Exibited products include: limited-edition Belle Epoque...

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Pop-up bar/club “Door 19” at ArtHouse in Moscow
Nov26

Pop-up bar/club “Door 19” at ArtHouse in Moscow

Situated on the ground floor of the ArtHouse on the Yauza river, Door 19 is a amazing pop-up restaurant, pre-party bar, and art gallery, all in one. The giant penthouse features 9-meter high ceilings and gathers the best street artists in Moscow and Europe together with the PH.D architectural studio team. Door 19 is a part of ArtKvartal – an project of urban regeneration of 500 Ha in Moscow for creatives to live and work,...

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URBANTAINER showed adidas Boost™ Energy Lab pop-up store in Korea
Nov15

URBANTAINER showed adidas Boost™ Energy Lab pop-up store in Korea

For two months starting on August 13, URBANTAINER and Adidas are sponsoring the Adidas Boost™ Energy Lab pop-up store in Myeondong, Seoul. The Energy Lab, a celebration of the launch of the Boost running shoe, consists of two areas: the Display, which highlights the functionality and design of the Boost; and the Experience Zone, where visitors can wear and experience the shoe for themselves. The Display area is made up of acrylic...

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RAW:almond – outdoor pop-up restaurant on a frozen river
Nov13

RAW:almond – outdoor pop-up restaurant on a frozen river

The first to ever sit on a frozen body of water, the pop-up RAW:almond restaurant is evocative of a fairy tale dreamworld. The 2015 RAW:almond event will take place in Winnipeg, Manitoba, Canada, and features an exciting competition for designers, artists, and architects worldwide. Tony Broomhead RIBA is representing the winning group, OS31; the UK team includes architects Matt Pearson and Ross Jordan, and features versatile,...

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Clarks has opened a Pop-up Store in Plaza Indonesia
Nov06

Clarks has opened a Pop-up Store in Plaza Indonesia

Clarks is renowned for having more than 200 years of experience in the shoe industry. On September 28, in collaboration with Plaza Indonesia, the brand launched Clarks Pop-Up Shop, which displayed an array of exciting promotions as well as a large collection of Clark’s latest additions. Comfort is this British brand’s creed; design is also important, however, as the brand always keeps up with the latest fashion trends....

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MINI opens lifestyle Pop-Up Store in Waasland Shopping Center
Nov03

MINI opens lifestyle Pop-Up Store in Waasland Shopping Center

The October 17 opening of the MINI lifestyle pop-up store greeted more than 1,500 visitors at the Waasland Shopping Center. BMW launched this marketing campaign in honor of the new three- and five-door MINI, announcing to “big kids” and car-lovers that “2014 is the year of the horse! And horses  you’ll have… at Saint-Nicolas!” The pop-up shop also exhibited a lifestyle collection alongside the MINI,...

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Via Umbria pop-up store – a italian lifestyle
Oct25

Via Umbria pop-up store – a italian lifestyle

Suzy and Bill Menard, longtime lovers of Italian living, have turned their passion into a business: Via Umbria , an Italian-goods pop-up store. Located at 1525 Wisconsin Ave., NW, the holiday boutique is filled with creative and practical cooking and entertaining gifts, as well as an enormous collection of Geribi, the couple’s favorite Umbrian ceramics. The second floor of Via Umbria is designed as a gallery event space, where...

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“Made in Canada” – the Etsy Pop-up Shop at Montreal
Oct24

“Made in Canada” – the Etsy Pop-up Shop at Montreal

“Made in Canada”, the Esty pop-up shop, debuted its tournament at the end of September at Montreal au Locoshop Angus. Supported by Les joailliers du dimanche, the event was a celebration of local artists and all things handmade. Etsy, the tournament organizer, is the Internet’s foremost marketplace for handmade products, a company that uses business to solve social and environmental issues.   The event was held...

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The first Pleamle Pop-Up Store in Vienna
Oct22

The first Pleamle Pop-Up Store in Vienna

From September 11-26, Pleamle opened its fist pop-up store at the Almdudler , right in the heart of Vienna. Alpine Flowers, Pleamle‘s new featured collection, elegantly combines traditional and modern styles. The popup store highlighted the label’s latest autumn and winter collections , characterized by three flowers: “Wanderlust,” which consists of Alpine Rose, gentian, and edelweiss; the turquoise...

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Hello bank! pop-up store in Bruxelles
Oct11

Hello bank! pop-up store in Bruxelles

From October 4 through December 20, Hello Bank! is generously inviting the public to explore its new pop-up store at the Rue Fossé aux Loups, Bruxelles. With a variety of exciting services, the company’s new location is one of innovation, discovery, and sharing. Following the motto “I Do What I Want,” the Hello Bank! pop-up store is introducing the public to its interactive universe through a series of events. These...

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NEW DUBAI POP-UP STORE & FIRST HUBLOT CHALLENGE
Oct10

NEW DUBAI POP-UP STORE & FIRST HUBLOT CHALLENGE

Luxury Swiss watchmaker Hublot has launched the daring premiere of its new project at the Dubai Mall! From October 1st through October 24th, the brand’s unique pop-up store is featuring its stunning Ferrari FI racing simulator. The simulator is new-and-improved thanks to 3-D effects displayed with HD graphics. This immersive, fascinating experience is available for guests and VIPs. The pop-up store is also exhibiting a wide...

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The Colun pop-up store : pays but … with calories !
Oct09

The Colun pop-up store : pays but … with calories !

Two months ago, the Colun company launched an ambitious project to promote healthy living. In collaboration with the Agency JJBarceló, Colun Light opened a original pop-up store where customers pay–but with calories. Located in Santiago de Chile, this project has proven to be a major success. Clients have been delighted to take part, exchanging between 50 and 120 calories for sports products that run on tape and electric...

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The Art Hunter & Jaguar a “temporary experience”
Oct05

The Art Hunter & Jaguar a “temporary experience”

From Tuesday, March 11 through Sunday, March 28, 2014, popular design blog The Art Hunter ran a three-week “temporary experience” gallery at 90-96 Bourke Road. This bright, vibrant exhibition was a collaboration between The Cool Hunter and Jaguar , marking the debut of the spectacular C-X17 Jaguar concept car. The 500 m2 Alexandria warehouse was transformed thanks to the creative efforts of The Artistry’s Natalie...

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Franchise Expo Paris : what’s new and what we liked
Apr07

Franchise Expo Paris : what’s new and what we liked

The professional fair “Franchise Expo” has been organized for 30 years in Paris. The 2014 edition took place from March 23rd until March 26th and more than 500 companies were presenting their franchising concept. Several sectors were represented : services, hotels and restaurants, minimarkets and supermarkets, specialist outlets, fashion, real estate, …. As you can see the list is very long but some categories or sectors were...

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