Articles filed underMarketing agency brussels
How to define a brand territory? Definition and examples
By Pierre-Nicolas Schwab •
For companies, defining a brand territory is an essential aspect of their marketing positioning. For this reason, it responds to key issues of consumer behavior and brand image. It pushes brands to question their intrinsic values and the expectations of their target…
Growth hacking: 3 techniques that have driven me crazy (+ 1 bonus)
Are you looking for additional customers at a low cost? Outbound marketing is the answer. At least ... that's the theory sold to you by the self-proclaimed "growth hacking" specialists. Growth hacking, adopted by everyone and especially by amateurs, also leads to real…
Alain Milliat: interview of a successful entrepreneur
Today we inaugurate a new article format. We wanted to give a voice to people that we hear too little in our opinion: successful entrepreneurs who have managed to master the difficulties of entrepreneurship and have grown their businesses. Besides…
Essential business tools for startups : 99€ training in Brussels on 29 November
By Pierre-Nicolas Schwab •
Would-be entrepreneurs will be delighted : a 1-day training session will be organized on November 29th 2014 in Brussels to teach, refresh, train essential skills to successfully start or develop your venture. If you want to register, just follow this…
Increasing customer satisfaction through expectations management
By Pierre-Nicolas Schwab •
Managing expectations is key to increase (or just ensure) customer satisfaction. In this article we explore bit the mechanism of expectation creation based on one actual example : Coolblue How do expectations influence customer satisfaction You’ve experienced already it :…
Stop asking a NDA when asking an offer for a market research
By Pierre-Nicolas Schwab •
We have recently a series of inquiries for market research assignments in Belgium where prospects asked for DNA to be signed before the first meeting. Here is why it makes no sense and why we’ll always refuse to do it.…
Market research : organic food « baskets »
By Pierre-Nicolas Schwab •
In 2009 we analyzed the market (link in French) of organic fruits and vegetables baskets in Belgium . We anticipated that some of the players on the market would soon die. What did actually happen ? Consolidation happened In 2009 the…
