Articles filed underMarket research methods
Le Testeur, a store to conduct market research in real conditions
By Pierre-Nicolas Schwab •
As part of our marketing and retail monitoring, we have recently interviewed Sabrina Le Bourgeois, Director of communications at SEMAEST, a mixed economy company based in Paris, to learn more about the Le Testeur boutique located at 14 rue du…
SIAL, the world’s largest food innovation fair, opens its door in Paris
Like every 2 years, time has come to spend a few days in Paris to research the latest trends in the food and drink industry. There is no better place to do it than to visit the SIAL, the worldwide…
Trocotel : how solving customer dissatisfaction leads to new business
The Trocotel website is an interactive platform created by Etienne Merlo and Jérôme Rouvront, both former employees of the Accor group. We went to interview Etienne Merlo to better understand the motivating factors behind the creation of this website. The…
Market research: the use of mobile diaries in TV audience measurement
By Pierre-Nicolas Schwab •
In today's article will discuss the use of mobile diaries as a market research method. Mobile diaries are largely unknown; yet a recent research paper sheds light on the potential of this tool to complement existing quantitative market research techniques.…
Market research: how and why Cognac exports reached all-time high
By Pierre-Nicolas Schwab •
The market for Cognac is booming. Never before have so many Cognac bottles been produced and exported. The 200-million-bottle milestone was reached for the first time this year. In today's article we'd like to deliver you some market research insights…
Customer experience : finally a scientific scale to measure it
By Pierre-Nicolas Schwab •
How to measure customer experience? This question has led many researchers on the path to developing scales to quantify something that is highly subjective by nature. [call-to-action-read id="31627"] Yet most customer experience scales were until now limited to one particular…
Beneteau applied simple market research method to calcule market share
By Pierre-Nicolas Schwab •
French radio and TV station BFM has a very interesting program that I like to listen to. It's called BFM strategy and his basically a TV and radio course on business strategy that is given by Xavier Fontanet, former Président…
Market research: be careful when choosing the location of your store
This artist uses market research techniques for a stunning visual result
How to do market research? Phase 7: the transition to the business plan
How to do market research? Phase 6: quantitative techniques
How to do market research? Phase 5: qualitative techniques
