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Snowball effect: advantages, disadvantages, implementation
Jun13

Snowball effect: advantages, disadvantages, implementation

The snowball effect is a sampling method used in qualitative research. It simplifies the recruitment of respondents under challenging contexts. Sampling realized with the snowball effect has advantages and limitations that we discuss in this article. You will also find an exhaustive definition as well as concrete examples. If you would like more information about the qualitative research we realize, please contact us. Summary What is...

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7 factors that influence the response rate of a telephone survey
Jun08

7 factors that influence the response rate of a telephone survey

Telephone surveys are one of the most common methods used to collect data for market research. Telephone surveys are particularly well suited to the B2B context but present several difficulties that impact the response rate and the budget. In this article, we take a closer look at the 7 factors that influence the response rate of telephone surveys. Contact us for your telephone survey Summary factor 1: the type of target factor 2: the...

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B2B telephone survey: budget, approach, difficulties, solutions
Jun01

B2B telephone survey: budget, approach, difficulties, solutions

In B2B market research, telephone surveys are still a popular methodology. Indeed, there are no sizeable B2B panels to conduct an online survey as in B2C. Therefore, a sufficient number of responses can often only be obtained via telephone calls. However, this approach presents many difficulties that we discuss in this article. B2B telephone survey: 48-hour quote Summary The different methodological approaches for B2B market research...

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B2B qualitative research: what compensation should be offered to respondents?
Jan28

B2B qualitative research: what compensation should be offered to respondents?

Qualitative research in B2B is particularly complicated to organize, mainly because of the recruitment of respondents. This article explains what options you have to compensate respondents for their time. Contact us for your B2B market research Summary The challenge of B2B qualitative research Screener for the recruitment of B2B respondents Compensation: Essential but not essential The most common compensations for B2B qualitative...

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Customer experience: key points and analysis [Guide 2022]
Jan19

Customer experience: key points and analysis [Guide 2022]

Customer experience refers to all the relationships between a customer and a company. These steps are numerous and range from the birth of the need to the end of the association through the purchase and use of the product or service. Customer experience has become very complex in the digital age. It is said to be “multi-channel.” To better understand the process, it is interesting to visualize it, which implies knowing the...

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Qualitative interviews in B2B: what is the budget?
Dec15

Qualitative interviews in B2B: what is the budget?

Qualitative interviews are probably an essential method for B2B market research. Nevertheless, we notice that many companies do not know what to expect in terms of budget. This article explains how to budget for qualitative interviews in B2B and what the alternatives are for your market research. Contact us with any questions Summary Why use qualitative interviews for B2B market research? What budget should you expect? B2B focus...

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online focus group: 5 pitfalls to avoid
Oct27

online focus group: 5 pitfalls to avoid

Conducting focus groups remotely has never been easier than since the Covid crisis. Everyone is now used to the use of video conferencing software. However, there are many pitfalls. Since the Covid pandemic, we have realized online focus groups with no less than 500 people and have been confronted with 5 recurring problems that we detail in this article. Online focus group: the correct number of participants If you decide to organize...

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Social marketing: the example of food waste [Case study]
Oct13

Social marketing: the example of food waste [Case study]

Social marketing aims to use marketing techniques to promote social or public interest causes. We have given several illustrations in our reference article on the subject. To illustrate the idea of social marketing, we analyze in this article the case of food waste following the 4Ps method (marketing mix). This case study will allow us to understand how consumers are encouraged to act against food waste, an issue that we can sometimes...

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Marketing Mix: example of analysis according to the 7Ps [automobile]
Oct08

Marketing Mix: example of analysis according to the 7Ps [automobile]

After publishing our reference article on the marketing mix, we propose here a detailed example of analysis following the 7P model: that of the Rimac Nevera, a 100% electric hypercar that we already talked about here. Analysis of Rimac’s marketing mix Introduction P1 : Product P2 : Price P3 : Promotion P4 : Place P5 : People P6 : Process P7 : Physical Evidence Introduction Rimac is a Croatian car manufacturer founded in 2001 by...

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Marketing Mix: example of analysis according to the 7Ps [watchmaking]
Oct06

Marketing Mix: example of analysis according to the 7Ps [watchmaking]

After publishing our reference article on the marketing mix, we propose a detailed example of analysis following the 7P model. We have chosen to focus on the case of the luxury watch brand Richard Mille, a relatively new brand whose watches reach the record average price of 150.000€! For each element of the marketing mix, we have tried to illustrate it in the form of a video. Analysis of the Richard Mille marketing mix P1 : Product P2...

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Social Marketing: Definition, Implementation, Examples [Guide 2021]
Oct04

Social Marketing: Definition, Implementation, Examples [Guide 2021]

Social marketing is the branch of marketing that aims to promote social causes or general interest. Social marketing will notably play on the social values of targets to convince them. Philip Kotler summarized the challenge in the title of his book published in 2008: “social marketing: changing behavior to do good.” Summary Social Marketing: Definition Implementing a Social Marketing Plan Case Research: Tobacco in the...

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Marketing Mix: example of analysis according to the 7Ps [fruit juice]
Oct01

Marketing Mix: example of analysis according to the 7Ps [fruit juice]

After publishing our reference article on the marketing mix, we propose a detailed analysis following the 7Ps model. We propose to analyze the marketing mix of the latest product from the Alain Milliat brand: an iced tea marketed under the “am alain milliat” label, which we discussed in our article on marketing positioning. Marketing mix analysis Introduction P1 : Product P2 : Price P3 : Promotion P4 : Place P5 : People P6...

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Marketing Mix: definitions, analysis examples [Complete Guide 2022].
Sep29

Marketing Mix: definitions, analysis examples [Complete Guide 2022].

The marketing mix aims at making your marketing positioning concrete. Often associated with the term “4Ps“, the objective of the marketing mix is to make your positioning tangible each time your brand is in contact with the consumer (the so-called “touchpoints”). This article explains the difference between 4P and 7P, explains each facet of the marketing mix with numerous examples, and ends with a detailed case...

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3 techniques to make your online surveys more reliable
Sep24

3 techniques to make your online surveys more reliable

An online survey is often an essential part of any market research. However, doing a survey well is not easy. Many mistakes can be made that can affect the validity of your results. In this article, we present 3 techniques to ensure that the survey participants reliably answer your questions. If you only have 30 seconds The quality of a survey depends on the attention respondents give to it. Attention tends to decrease with the length...

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Positioning in marketing: definition, challenges, examples [guide 2021].
Sep22

Positioning in marketing: definition, challenges, examples [guide 2021].

Positioning in marketing is the set of elements that will allow your company to distinguish itself on the market, to be perceived uniquely by your customers. By analyzing your market and adopting a specific marketing positioning, you can differentiate yourself from your competitors. Marketing positioning can concern an entire company or a particular product when different product lines are proposed. In this article, we will first lay...

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Qualitative interviews: 7 approaches to recruiting respondents
Jun18

Qualitative interviews: 7 approaches to recruiting respondents

How do you select your respondents for qualitative interviews or focus groups? Beyond the number of respondents, there is also the question of the type of respondents needed for your market research. Do you want to have a homogeneous experience, or do you want to have a maximum variation? In this article, you will find the different strategies for composing qualitative samples. Strategy 1: Maximum variation What for? This type of...

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