Articles filed underMarket research methodology
The Effect of Reminders on Online Survey Participation
By Pierre-Nicolas Schwab •
In this comprehensive guide, I have synthesized the results of about fifty academic sources on the effect of reminders on online survey participation. You won't find a more complete guide on the web.
Online Surveys: What Factors Influence Participation?
I analyzed 50 scientific studies and in this article, I explain the 15 factors that most influence participation in an online survey. 10 have a positive effect and 5 have a negative effect.
Cognac Market: Analysis and Outlook
The cognac market has changed completely over the past 10 years. Exports are declining, geopolitical tensions are impacting sales, and alcohol is no longer popular among young people. In this article, I provide a comprehensive overview of the situation using the most recent figures.
Gabor-Granger: Everything You Need to Know for Your Pricing Analysis
By Pierre-Nicolas Schwab •
Fixing the right price for a product or service is a crucial element of your marketing strategy. Too expensive, and you lose customers. Too cheap, and you sacrifice your margins. That is why our market research consultancy offers proven methods…
Why conduct market research? An expert answers your questions
By Pierre-Nicolas Schwab •
In this article, I explain why you should conduct market research. I provide objective statistics as well as my perspective on its usefulness in times as turbulent as those we are currently experiencing.
Marketing Mix: The (Truly) Practical Guide
By Pierre-Nicolas Schwab •
The complete guide to the marketing mix written by a Doctor of Marketing, illustrated with numerous concrete examples and a downloadable PDF guide.
How to prepare a questionnaire for multi-country research
By Pierre-Nicolas Schwab •
This article presents a 5-step approach to developing a quantitative questionnaire that can be implemented in several countries. This type of questionnaire is particularly useful for multi-country surveys and market research.
