Advice on how to conduct a qualitative interview
In this article, you’ll discover some key phrases for successful qualitative interviews. Learn how to break the ice by making your interviewee feel valued and how to follow up on their answers to deepen their response effectively. To end your interview on a high note, discover some original ways to obtain additional information before leaving.
Hawthorne Effect: definition, impact, examples
The Hawthorne effect is a psychological phenomenon. It has important implications for the techniques used in market research, particularly in qualitative interviews and surveys. The Hawthorne effect is the observation that individuals change or improve their behavior when they are aware of being observed. In this article, I review the interesting history of the discovery of the Hawthorne Effect and its effects on qualitative and quantitative research. Contact the market research agency IntoTheMinds Hawthorne Effect: A surprising story The Hawthorne Effect has...
Survey: all about sensitive issues
Sensitive questions are a problem when it comes to surveys. They are synonymous with lower response rates and lead to larger margins of error. Therefore, it is essential to understand which questions may be sensitive and anticipate their consequences when designing your questionnaire. This article explains the different types of sensitive questions and gives you 113 examples. Contact the IntoTheMinds survey agency Survey: sensitive questions in brief The presence of sensitive questions can negatively impact the quality of a survey....
Online survey : how to reduce the Dropout rate
Carrying out a survey online is often confronted with the dropout rate problem. As early as the first response, 6% of respondents may drop out of your survey. Various research studies have shown that the normal dropout rate of an online survey exceeds 10% and can reach 20% in some cases. This article discusses the 4 factors that explain why a respondent drops out of an ongoing survey. Contact the IntoTheMinds survey agency The survey dropout rate: what you...
What factors most influence survey participation?
Carrying out a survey can be challenging. It is common indeed to be confronted with a shortage of respondents. It is essential to understand the factors that influence participation in a survey (online). In this article, we will discuss 8 factors that influence participation and explain which ones have the most impact. If you want to improve the effectiveness of your CAWI surveys, take advantage of this article. Contact our survey agency for your projects Summary Introduction Participation in an online...
![Remarketing: definition, advantages, and strategies [Guide 2023]](https://www.intotheminds.com/blog/app/uploads/remarketing-240x240.jpg)
Remarketing: definition, advantages, and strategies [Guide 2023]
Remarketing promotes customer conversion by encouraging brands to review their marketing practices. It is different from other marketing strategies because it pushes for personalized targeting. In this sense, it is similar to account-based marketing because of its propensity to segment as much as possible. In any case, this marketing process has many advantages linked to brand awareness and benefits. At the end of this article, we present 3 useful guidelines to apply the precepts of remarketing....
![Representative sample: criteria, size, pitfalls to avoid [Guide 2023]](https://www.intotheminds.com/blog/app/uploads/representative-sample-240x240.jpg)
Representative sample: criteria, size, pitfalls to avoid [Guide 2023]
Defining a representative sample is a key success factor in any market research. For B2C market research, particularly the sample’s representativeness directly conditions the results’ accuracy. However, do not think a large sample is necessarily synonymous with quality. Smaller, well-stratified samples can yield much more accurate results than large random samples. This article discusses key issues such as representativeness, the concept of size, and applications in quantitative (survey) and qualitative research. Contact us for your survey...
![Qualitative research: definition, techniques, examples [Guide 2023].](https://www.intotheminds.com/blog/app/uploads/interview-qualitative-market-research-240x240.jpg)
Qualitative research: definition, techniques, examples [Guide 2023].
Qualitative research is a generic term that refers to several techniques (individual interviews, focus groups, observations) that aim to discover the factors that may influence behavior. We have created this guide to be as complete and concise as possible. We have focused on the most important topics related to quantitative research. You will find answers to practical questions with many real-life examples from our experience as a market research agency. Contact us to carry out your...
![Target marketing: definition, methods, examples [Guide 2022]](https://www.intotheminds.com/blog/app/uploads/targeting-ciblage-240x240.jpg)
Target marketing: definition, methods, examples [Guide 2022]
Target marketing aims to identify the most promising market segments for the company. It must be carried out before the launch of a new product/service. It requires dividing the market into targets or segments according to customer needs. The marketing strategy (in the form of a marketing mix) will depend on the targeting. Target marketing implies realizing one or more prior research to understand current and future needs. Finally, it should be noted that target marketing...
Market research questionnaire: examples and complete guide
How to make a market research questionnaire? What questions to ask? When you do market research, the questionnaire is a must. So much so that questionnaires and market research are often used interchangeably. However, it is only one step in a complete process that allows you to get closer to the truth of the market. In this article, we address all these issues and propose complete examples in B2B and B2C to download. For more real-life examples, we refer you to...
Conducting market research: 9 comparative methods for B2B
This article on B2B market research methods completes the guide we have already published on the subject. We wanted to offer you an overview of the different techniques applicable to B2B. Market research in B2B differs substantially from that in B2C. In addition to the classic techniques (telephone survey, documentary research), some are much less known. No. 7 is particularly effective and yet rarely used for market research. If you have any questions, do not hesitate to contact our market research firm. We will...
Market research and surveys: beware of the Cloud Act
The Cloud Act poses a real legal problem for European companies. Unfortunately, they pay too little attention to it. In this article, we present the solution we have developed so that the surveys we realize are both GDPR compliant and protected from the abuses of the American Cloud Act. If you only have 30 seconds The Cloud Act represents a potential danger for all European companies that store their data with AWS, Google, or Microsoft Particular attention is needed...
17% error rate: the truth about social network surveys
Realizing a survey requires real technical expertise. The easy access to captive respondents on social networks has pushed some market research institutes to propose methodological shortcuts whose effects are now clearly visible. Research published in Nature shows all the limitations of Facebook surveys. A sample of 250,000 respondents to a Facebook survey led to an error of 17%. The size amplifies the sample bias. This is the Big Data Paradox. Summary Introduction Social network surveys less accurate than standard methods Larger sample size...
Snowball effect: advantages, disadvantages, implementation
The snowball effect is a sampling method used in qualitative research. It simplifies the recruitment of respondents under challenging contexts. Sampling realized with the snowball effect has advantages and limitations that we discuss in this article. You will also find an exhaustive definition as well as concrete examples. If you would like more information about the qualitative research we realize, please contact us. Summary What is the Snowball effect? Implementation Advantages Disadvantages Examples Conclusion What is the Snowball effect?...
7 factors that influence the response rate of a telephone survey
Telephone surveys are one of the most common methods used to collect data for market research. Telephone surveys are particularly well suited to the B2B context but present several difficulties that impact the response rate and the budget. In this article, we take a closer look at the 7 factors that influence the response rate of telephone surveys. Contact us for your telephone survey Summary factor 1: the type of target factor 2: the sector factor 3: duration factor 4: type...
B2B telephone survey: budget, approach, difficulties, solutions
In B2B market research, telephone surveys are still a popular methodology. Indeed, there are no sizeable B2B panels to conduct an online survey as in B2C. Therefore, a sufficient number of responses can often only be obtained via telephone calls. However, this approach presents many difficulties that we discuss in this article. B2B telephone survey: 48-hour quote Summary The different methodological approaches for B2B market research Average response rate to a B2B telephone survey Budget for B2B telephone research Tips...
B2B qualitative research: what compensation should be offered to respondents?
Qualitative research in B2B is particularly complicated to organize, mainly because of the recruitment of respondents. This article explains what options you have to compensate respondents for their time. Contact us for your B2B market research Summary The challenge of B2B qualitative research Screener for the recruitment of B2B respondents Compensation: Essential but not essential The most common compensations for B2B qualitative research Market research in B2B: a real challenge Conducting market research in B2B is methodologically more complex than...
![Customer experience: key points and analysis [Guide 2022]](https://www.intotheminds.com/blog/app/uploads/customer-journey-parcours-client-TN-240x240.jpg)
Customer experience: key points and analysis [Guide 2022]
Customer experience refers to all the relationships between a customer and a company. These steps are numerous and range from the birth of the need to the end of the association through the purchase and use of the product or service. Customer experience has become very complex in the digital age. It is said to be “multi-channel.” To better understand the process, it is interesting to visualize it, which implies knowing the different steps. This article details the main steps...
Qualitative interviews in B2B: what is the budget?
Qualitative interviews are probably an essential method for B2B market research. Nevertheless, we notice that many companies do not know what to expect in terms of budget. This article explains how to budget for qualitative interviews in B2B and what the alternatives are for your market research. Contact us with any questions Summary Why use qualitative interviews for B2B market research? What budget should you expect? B2B focus groups vs B2B interviews Alternatives to qualitative interviews in B2B Qualitative...
online focus group: 5 pitfalls to avoid
Conducting focus groups remotely has never been easier than since the Covid crisis. Everyone is now used to the use of video conferencing software. However, there are many pitfalls. Since the Covid pandemic, we have realized online focus groups with no less than 500 people and have been confronted with 5 recurring problems that we detail in this article. Online focus group: the correct number of participants If you decide to organize an online focus group, you will have to...
![Social marketing: the example of food waste [Case study]](https://www.intotheminds.com/blog/app/uploads/food-waste-gaspillage-alimentaire-240x240.jpg)
Social marketing: the example of food waste [Case study]
Social marketing aims to use marketing techniques to promote social or public interest causes. We have given several illustrations in our reference article on the subject. To illustrate the idea of social marketing, we analyze in this article the case of food waste following the 4Ps method (marketing mix). This case study will allow us to understand how consumers are encouraged to act against food waste, an issue that we can sometimes consider to be nudge marketing. Only for...
![Marketing Mix: example of analysis according to the 7Ps [automobile]](https://www.intotheminds.com/blog/app/uploads/marketing-mix-rimac-nevera-2-240x240.jpg)
Marketing Mix: example of analysis according to the 7Ps [automobile]
After publishing our reference article on the marketing mix, we propose here a detailed example of analysis following the 7P model: that of the Rimac Nevera, a 100% electric hypercar that we already talked about here. Analysis of Rimac’s marketing mix Introduction P1 : Product P2 : Price P3 : Promotion P4 : Place P5 : People P6 : Process P7 : Physical Evidence Introduction Rimac is a Croatian car manufacturer founded in 2001 by Mate Rimac. Today, the company specializes...
![Marketing Mix: example of analysis according to the 7Ps [watchmaking]](https://www.intotheminds.com/blog/app/uploads/richard-mille-240x240.jpg)
Marketing Mix: example of analysis according to the 7Ps [watchmaking]
After publishing our reference article on the marketing mix, we propose a detailed example of analysis following the 7P model. We have chosen to focus on the case of the luxury watch brand Richard Mille, a relatively new brand whose watches reach the record average price of 150.000€! For each element of the marketing mix, we have tried to illustrate it in the form of a video. Analysis of the Richard Mille marketing mix P1 : Product P2...
![Social Marketing: Definition, Implementation, Examples [Guide 2021]](https://www.intotheminds.com/blog/app/uploads/marketing-social-240x240.jpg)
Social Marketing: Definition, Implementation, Examples [Guide 2021]
Social marketing is the branch of marketing that aims to promote social causes or general interest. Social marketing will notably play on the social values of targets to convince them. Philip Kotler summarized the challenge in the title of his book published in 2008: “social marketing: changing behavior to do good.” Summary Social Marketing: Definition Implementing a Social Marketing Plan Case Research: Tobacco in the United States in 1929 Examples Sources Social marketing: definition The term “social marketing” was coined by Philip Kotler...
![Marketing Mix: example of analysis according to the 7Ps [fruit juice]](https://www.intotheminds.com/blog/app/uploads/mix-marketing-infusion-glacee-alain-milliat-240x240.jpg)
Marketing Mix: example of analysis according to the 7Ps [fruit juice]
After publishing our reference article on the marketing mix, we propose a detailed analysis following the 7Ps model. We propose to analyze the marketing mix of the latest product from the Alain Milliat brand: an iced tea marketed under the “am alain milliat” label, which we discussed in our article on marketing positioning. Marketing mix analysis Introduction P1 : Product P2 : Price P3 : Promotion P4 : Place P5 : People P6 : Process P7 : Physical Evidence Introduction...
![Marketing Mix: definitions, analysis examples [Complete Guide 2023].](https://www.intotheminds.com/blog/app/uploads/marketing-mix-240x240.jpg)
Marketing Mix: definitions, analysis examples [Complete Guide 2023].
The marketing mix aims at making your marketing positioning concrete. Often associated with the term “4Ps“, the objective of the marketing mix is to make your positioning tangible each time your brand is in contact with the consumer (the so-called “touchpoints”). This article explains the difference between 4P and 7P, explains each facet of the marketing mix with numerous examples, and ends with a detailed case study. To go even further, we suggest you consult our online resource, where we detail and illustrate...
3 techniques to make your online surveys more reliable
An online survey is often an essential part of any market research. However, doing a survey well is not easy. Many mistakes can be made that can affect the validity of your results. In this article, we present 3 techniques to ensure that the survey participants reliably answer your questions. If you only have 30 seconds The quality of a survey depends on the attention respondents give to it. Attention tends to decrease with the length of the...
![Positioning in marketing: definition, challenges, examples [guide 2021].](https://www.intotheminds.com/blog/app/uploads/marketing-positioning-240x240.jpg)
Positioning in marketing: definition, challenges, examples [guide 2021].
Positioning in marketing is the set of elements that will allow your company to distinguish itself on the market, to be perceived uniquely by your customers. By analyzing your market and adopting a specific marketing positioning, you can differentiate yourself from your competitors. Marketing positioning can concern an entire company or a particular product when different product lines are proposed. In this article, we will first lay down some theoretical foundations on marketing positioning. We will then...
Qualitative interviews: 7 approaches to recruiting respondents
How do you select your respondents for qualitative interviews or focus groups? Beyond the number of respondents, there is also the question of the type of respondents needed for your market research. Do you want to have a homogeneous experience, or do you want to have a maximum variation? In this article, you will find the different strategies for composing qualitative samples. Strategy 1: Maximum variation What for? This type of sample highlights the variations in perceptions between respondents and...
![Remarketing: definition, advantages, and strategies [Guide 2023]](https://www.intotheminds.com/blog/app/uploads/remarketing-60x60.jpg)
![Representative sample: criteria, size, pitfalls to avoid [Guide 2023]](https://www.intotheminds.com/blog/app/uploads/representative-sample-60x60.jpg)
![Qualitative research: definition, techniques, examples [Guide 2023].](https://www.intotheminds.com/blog/app/uploads/interview-qualitative-market-research-60x60.jpg)
![Target marketing: definition, methods, examples [Guide 2022]](https://www.intotheminds.com/blog/app/uploads/targeting-ciblage-60x60.jpg)
