Articles filed underMarket research methodology

Market research and surveys: beware of the Cloud Act
By Pierre-Nicolas Schwab • 26 september 2022
The Cloud Act poses a real legal problem for European companies. Unfortunately, they pay too little attention to it. In this article, we present the solution we have developed so that the surveys we realize are both GDPR compliant and protected from the…
- Strategy
17% error rate: the truth about social network surveys
12/09/22
Realizing a survey requires real technical expertise. The easy access to captive respondents on social networks has pushed some market research institutes to propose methodological shortcuts whose effects are now clearly visible. Research published in Nature shows all the limitations of Facebook surveys. A sample…
- Research
Snowball effect: advantages, disadvantages, implementation
13/06/22
The snowball effect is a sampling method used in qualitative research. It simplifies the recruitment of respondents under challenging contexts. Sampling realized with the snowball effect has advantages and limitations that we discuss in this article. You will also find an exhaustive…
- Research
7 factors that influence the response rate of a telephone survey
By Pierre-Nicolas Schwab •8 june 2022
Telephone surveys are one of the most common methods used to collect data for market research. Telephone surveys are particularly well suited to the B2B context but present several difficulties that impact the response rate and the budget. In this article, we take a…
- Marketing
B2B telephone survey: budget, approach, difficulties, solutions
By Pierre-Nicolas Schwab •1 june 2022
In B2B market research, telephone surveys are still a popular methodology. Indeed, there are no sizeable B2B panels to conduct an online survey as in B2C. Therefore, a sufficient number of responses can often only be obtained via telephone calls. However, this approach presents…
- Marketing
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B2B qualitative research: what compensation should be offered to respondents?
By Pierre-Nicolas Schwab •28 january 2022
Qualitative research in B2B is particularly complicated to organize, mainly because of the recruitment of respondents. This article explains what options you have to compensate respondents for their time. Contact us for your B2B market research Summary The challenge of B2B qualitative…
- Marketing
Customer experience: key points and analysis [Guide 2025]
By Pierre-Nicolas Schwab •19 january 2022
Customer experience refers to all the relationships between a customer and a company. These steps are numerous and range from the birth of the need to the end of the association through the purchase and use of the product or service. Customer…
- Marketing
- Strategy