Marketing, customer satisfaction and loyalty
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Boco Brussels: the reasons behind the failure
May20

Boco Brussels: the reasons behind the failure

Boco Brussels is over. The franchise was held by Star Food Company, who initiated legal reorganisation proceedings before the Brussels Commercial Court. This is the end of the Boco adventure in Belgium, a concept we have been following since its very beginnings. We had also met a long time ago with its co-founder Simon Ferniot (brother of the chef and TV presenter of the same name, also co-founder) to talk to us about a concept that,...

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How to use market research to get prepared for export
May13

How to use market research to get prepared for export

While market research is obviously essential before the creation of a company, it is not the only time when the different techniques that make it up can be applied. Entering a foreign market (for example, an export market) is another case where market research is crucial. Not only is this a new market for you and your company, but it is likely that this export adventure will be further complicated by the lack of knowledge about the...

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The secrets of market research: how to avoid pitfalls when creating a new venture. Part 1
May01

The secrets of market research: how to avoid pitfalls when creating a new venture. Part 1

Introduction to market research Our aim with this series of articles on market research is NOT to deal with all the little details. There are very good books if you want to deepen your knowledge. Our aim however is to give you a complete overview of why you should perform a market research (also called “market study”) and what are the different steps to carry it out. We want to give you some tips, hints and a few secrets to help...

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The secrets of market research: how to avoid pitfalls when creating a new venture. Part 3
May01

The secrets of market research: how to avoid pitfalls when creating a new venture. Part 3

We are concluding today our series of three articles dedicated to market research. In our first article we dealt with the very methodology to apply when doing a market research and covered the two first important steps : the trends’ analysis and the competition analysis. In our second article we went in depth about qualitative research and explained the differences that exist with quantitative analysis. It’s time today to...

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Market research: changes for consultancy subsidies in Brussels
Apr29

Market research: changes for consultancy subsidies in Brussels

The rules concerning the consultancy subsidies (which apply to market research projects) have just changed substantially for the Brussels region (see here the official website in French or in Dutch). On 31 January 2019, a new regional decree was passed which, although it does not really modify the conditions of attribution, dramatically affects the amount of the subsidies to the consultancy up to then granted. Three significant...

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