Articles filed underMarket research brussels
Customer Lifetime Value: definition, calculation, and an example
By Pierre-Nicolas Schwab •
The Customer Lifetime Value (or CLV) is one of the best indicators to determine the value of a customer. It is very interesting to find the most profitable elements of its customer base. Nevertheless, the definitions of the concept differ…
Boco Brussels: the reasons behind the failure
Boco Brussels is over. The franchise was held by Star Food Company, who initiated legal reorganisation proceedings before the Brussels Commercial Court. This is the end of the Boco adventure in Belgium, a concept we have been following since its…
The secrets of conducting market research or how to ensure the success of your (future) business: Part 1
[caption id="attachment_41934" align="alignright" width="400"] The cover of our white paper about the methodology behind market research. This guide can be downloaded free of charge here.[/caption] This article on market research is brought to you by the market research agency IntoTheMinds.…
The secrets of conducting market research or how to ensure the success of your (future) business: Part 3
By Pierre-Nicolas Schwab •
[caption id="attachment_41934" align="alignright" width="400"] The cover of our white paper about the methodology behind market research. This guide can be downloaded free of charge here.[/caption] How to do market research? You will find the answers in this article, offered to…
Market research: changes for consultancy subsidies in Brussels
By Pierre-Nicolas Schwab •
[buzz]The rules concerning the consultancy subsidies (which apply to market research projects) have just changed substantially for the Brussels region (see here the official website in French or in Dutch). On 31 January 2019, a new regional decree was passed…
This Delhaize supermarket has been turned into an Urban Art temple
By Pierre-Nicolas Schwab •
What can be done with an abandoned supermarket? A temple of urban art? In any case, this is what Alexandra Lambert and Fred Atax of the Strokar association, who initiated the artistic project around a former supermarket in Brussels, asked…
New in 2018: step-by-step market research guide for all
By Pierre-Nicolas Schwab •
Happy new year everybody ! What an amazing year 2017 has been for us. We feel blessed to have carried out so many market research and Big Data projects last year : banking, retail, media, FMCG, luxury, IT, indusrail goods,…
How I got in the TOP10 of Linkedin’s most viewed profiles
Competition forces traditional taxis to change : finally !
Delta Lloyd : qualitative methods used to reveal business opportunity
Essential business tools for startups : 99€ training in Brussels on 29 November
Marketing strategy : Hello Bank launches a pop-up store in Brussels
