Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
New in 2018: step-by-step market research guide for all
Jan05

New in 2018: step-by-step market research guide for all

Happy new year everybody ! What an amazing year 2017 has been for us. We feel blessed to have carried out so many market research and Big Data projects last year : banking, retail, media, FMCG, luxury, IT, indusrail goods, … you name it. We have done dozens of projects in many different industries. We have welcomed one more consultant in the team who has proved to be very talented from the very beginning. We are so proud to have...

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How I got in the TOP10 of Linkedin’s most viewed profiles
Aug10

How I got in the TOP10 of Linkedin’s most viewed profiles

8 weeks ago I started an experiment. I wanted to jump into the TOP10 most viewed profiles of my Linkedin network. I succeeded. Read further if you want to find out how I achieved jumping from the 100th place to the 10th and what it brought me. Short intro : what does my Linkedin network look like My Linkedin network is made of approximately 1980 connections. I removed very few of them along the years, basically only people who really...

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Competition forces traditional taxis to change : finally !
Dec12

Competition forces traditional taxis to change : finally !

The traditional press is full of articles regarding the legal procedures against Uber in Europe. In this judiciary fight, traditional taxis and VTC (Vehicule de Tourisme avec Chauffeur) have joined forces to fight Uber’s aggressive strategy to enter the market despite legal requirements (for more information read our previous article on this topic). Brussels minister for mobility was proud to announce that he had seized vehicles...

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Delta Lloyd : qualitative methods used to reveal business opportunity
Nov14

Delta Lloyd : qualitative methods used to reveal business opportunity

After the remarkable marketing campaign “The billable Talk” launched by Delta Lloyd to help independent workers get insured for revenue losses, we come back today with Karlien Kelgtermans, Marketing Communication Project Leader at Delta Lloyd Life, on the development of this project and its first results. IntoTheMinds: There are more than 1m independent workers in Belgium. Yet, only half of them are insured against revenue...

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Essential business tools for startups : 99€ training in Brussels on 29 November
Oct27

Essential business tools for startups : 99€ training in Brussels on 29 November

Would-be entrepreneurs will be delighted : a 1-day training session will be organized on November 29th 2014 in Brussels to teach, refresh, train essential skills to successfully start or develop your venture. If you want to register, just follow this link and fill in the online form. Practical details on the workshops Price : 99€ early bid (if you register before November 15), 199€ otherwise Price includes lunch and coffee Venue :...

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