Articles filed underCustomer experience
Soho House: An Uncertain Future Despite Its Innovative Nature
By Pierre-Nicolas Schwab •
In this article, I analyze the customer experience at the Soho House concept store in Berlin. This article is also an opportunity for me to discuss the future of Soho House, as its ownership structure has completely changed. Major strategic changes are therefore expected to offset the losses accumulated over the past 30 years.
Infiniment Coty Paris: retail favorite of the year
In this article, I share my retail favorite of the year. The "Infiniment Coty" store was opened in Paris to launch the eponymous brand. This ultra-innovative outlet will inspire even the most demanding marketers.
An interactive window that surfs on recovery
The store window is an essential component of any successful store. Yet, they are rarely designed to be interactive. The Jamini store in Paris is. And it is even more successful for being part of a neighborhood initiative.
LinkedIn invitations: how to encourage more personalization
By Pierre-Nicolas Schwab •
A better design of the LinkedIn connection request would increase the personalization rate of invitation messages. Currently, 87% of connection requests are not personalized.
The flagship store Zara on the Champs-Elysées: ultra-digital
By Pierre-Nicolas Schwab •
Zara opened on April 21, 2023, at 74 Avenue des Champs-Elysées, its largest store on a single level. Nearly 2,700 square meters await the visitor, immersing him in a very modern customer experience where digital is omnipresent. The store format is unprecedented for Zara…
Augmented reality: the example of Ditar, an innovative player in the eyewear industry
By Pierre-Nicolas Schwab •
Let us introduce you to Ditar: a revolutionary player in the eyewear industry. This brand proposes highly realistic 3D frame models and a unique consumer experience. Its optimal use of technology makes it an example of augmented reality in its sector!…
4 examples of inbound marketing to attract more customers!
By Pierre-Nicolas Schwab •
Examples of inbound marketing are flourishing on the Internet. Indeed, brands are becoming increasingly inventive in improving their lead generation capabilities. Here, we explain the benefits of the 4 best practices in inbound marketing. We'll also go over the exact definition of this concept, which is…
Preparing for the recession: 9 concrete steps for your company
Pedemontana: the worst user experience in the world
Lego store New-York: personalization and phygital on the agenda
Customer experience: The Lavazza Museum, a place to be taken as an example
Experiential marketing: definition, interest, and advice
