Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Pagani’s attention to details creates a unique customer experience
Sep04

Pagani’s attention to details creates a unique customer experience

Last month I had the chance to visit the Pagani car factory in San Cesario Sul Panaro near Modena. In the heart of the Italian “Motor Valley”, Pagani has been producing coveted hyper-cars all over the world for almost 30 years at a rate of 40 units per year. The base price of the latest model: €2.2m (excluding VAT and excluding options). Horacio Pagani, the creator of the eponymous brand, has developed a company of 150...

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Customer Experience: Polette puts sex toys in a shop window display
May15

Customer Experience: Polette puts sex toys in a shop window display

Last week, a shop window display aroused my interest as I walked through the streets of downtown Brussels. I was not the only one to stop in front of the Polette store, rue du Marché aux Herbes. How could it have been otherwise when moving sex toys were displayed in the window? In the series of interactive store windows, this one is at least, quite remarkable. Market research is also about that: observe trends. We have interviewed...

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Major Retail Outlets in City Centres
May08

Major Retail Outlets in City Centres

After many years of focusing on opening stores on the outskirts of major cities, Ikea opened this week in Paris, on May 6, 2019, 23 Boulevard de la Madeleine in the 1st arrondissement, its first retail outlet adapted to city centres. Summary Ikea in the city centre Retail outlets located far from the outskirts of the city What are the main advantages?   Ikea relocates to the city centres This unique concept launched by Ikea is...

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Customer experience: This Lisbon store uses a magical recipe to make you buy
Apr26

Customer experience: This Lisbon store uses a magical recipe to make you buy

Rarely have I seen a store that used marketing so efficiently to unconciously make people buy. “O Mundo Fantastico Da Sardinha Portuguesa” is a a store located on Praça Rossio (Rossio square) in Lisbon which seels sardines in box. Boxes are colorful, bear the mention of a year and a few facts about that year. Different colors are associated to different decades. O Mundo Fantastico Da Sardinha Portuguesa uses several...

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World Packaging Organisation: our eye on the Awards
Apr17

World Packaging Organisation: our eye on the Awards

The well-known World Packaging Organisation (WPO) will announce the winners of the World-Star Packaging Awards 2019 next month, on the 15th of May. Considering the role of packaging on purchase decisions, we have chosen some of the finalists and analysed their packaging for you. Country Designer / Manufacturer Product Originality Packaging trend 1. Finland Jospak Oy Food trays 100% recyclable and customisable Eco-friendly...

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