Articles filed underConsumer behavior
2/3 of value lost in 18 months: future of Snapchat doesn’t look good
By Pierre-Nicolas Schwab •
What is Snapchat' future? Will Snapchat still be alive in 5 years from now? In the light of the latest financial results investors can be doubtful. We predicted this downturn 3 years ago when most people were seeing Snapchat as…
Market research : the combined effect of music and light in the retail sector
Sensory market research has focused mostly on the effects on consumer behavior of specific cues: light, scent, temperature, ... Some of those cues are always present in a retail setting (light, temperature) and past studies have therefore investigated the effects…
Societal and ethical issues of digitization: are emotions covered by GDPR?
An academic paper by Royakkers et al. (2018) is currently available from "Ethics and information technology" magazine that offers an interesting overview of the societal and ethical issues of digitization (hence its title). Digitization issues are analyzed along 6 axis…
We live in a technocracy : technology is driving behaviours and law
By Pierre-Nicolas Schwab •
The inaugural 2018 FAT conference was opened in New-York by one of the most influential academic researchers on privacy and computer science : Latanya Sweeney. In her keynote Sweeney showed how technology is driving behaviors and new laws. Here's what…
Cambridge Analytica scandal: it’s the user stupid !
By Pierre-Nicolas Schwab •
The Cambridge Analytica scandal is one of a one-of-a-kind size. It attracted the attention of many and resembles a wake-up call. Yet also triggers some very hypocritical reactions from people who "seem" to discover that Facebook collects an awful lot…
Retail: here’s how you can make it easy for people to buy more
By Pierre-Nicolas Schwab •
How do you make sure your products are visible among a larger assortment and immediately attract shoppers' attention ? By using visual salience. Summary Highlighting products in supermarket shelves Help the shopper's brain make decisions What can be done to…
Retail : here’s how Lego ensures customers buy more
By Pierre-Nicolas Schwab •
Supermarkets used to earn a lot of mony just before checkout. All the gums, sweets, ... were there to tempt customers and add fat money to the bottom line. With the advent of smartphones retailers were surprized to see their…
Online market research reveals the #1 factor to reduce showrooming
The history of media resistance : from printing to social media through TV and radio
The 3 benefits of the new “Tap To Go” Ahold no-checkout supermarket
Advertising : limiting cookie lifetime will destroy value
Market research : authentication on media website, a growing trend
