Articles filed under Advertising
Advertising: improving effectiveness with eye-tracking
By Pierre-Nicolas Schwab •
Eye-tracking is an advanced technology that can improve your advertising. But without going that far, you'll find in this article a simple tip for anticipating the effectiveness of your ads.
Cross-media: definition, strategy, and examples [Guide 2023]
7 examples of viral marketing that have made the rounds on the web!
Street marketing: 3 tips and 3 famous campaigns
By Pierre-Nicolas Schwab •
What is ambush marketing? Is it really worth it?
By Pierre-Nicolas Schwab •
Wild posting: definition, analysis, examples [Guide 2022]
By Pierre-Nicolas Schwab •
Customer acquisition: 3 ways to reduce your online advertising expenses
By Pierre-Nicolas Schwab •
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Up until My Last Breath: Intermarché’s advertisement that annoys me
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COVID-19 : 9 specific impacts on the advertising industry and its future
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Advertising: how to make your company more visible right from the start?
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[Podcast] 30 years of advertising history with Bruno Liesse
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[PODCAST] Future Trends in Advertising with Paul Lee (Deloitte)
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