Articles filed underAdvertising

Advertising: improving effectiveness with eye-tracking
By Pierre-Nicolas Schwab • 10 november 2023
Eye-tracking is an advanced technology that can improve your advertising. But without going that far, you'll find in this article a simple tip for anticipating the effectiveness of your ads.
- Marketing
Cross-media: definition, strategy, and examples [Guide 2023]
15/03/23
Cross-media campaigns are becoming the norm for brand communication! This process consists of promoting a product/service on several media simultaneously. This way, companies combine their design efforts into a single thought process to promote customer conversion. This article helps you understand the concept…
- Strategy
7 examples of viral marketing that have made the rounds on the web!
03/02/23
Viral marketing is based on the massive propagation of content produced by a brand. It is a method that lends itself well to sporting events, just like ambush marketing. Moreover, it effectively promotes consumer goods and strengthens branding. But what…
- Marketing
Street marketing: 3 tips and 3 famous campaigns
By Pierre-Nicolas Schwab •18 january 2023
Through street marketing, brands take over public space to promote their offer. Fundamentally open to everyone's creativity, this discipline has several fields of application. Examples are numerous to illustrate this. This article delimits the contours of this practice before providing…
- Marketing
What is ambush marketing? Is it really worth it?
By Pierre-Nicolas Schwab •23 november 2022
Ambush marketing is based on the virality caused by a major event. The principle is to capture customers' attention for the sponsors of such an event. And brands are having a field day with it: even Pepsi, Audi, and Samsung…
- Marketing
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Wild posting: definition, analysis, examples [Guide 2022]
By Pierre-Nicolas Schwab •14 november 2022
Wild posting is a marketing practice that is part of outdoor advertising. We see it every day in large urban centers. We find it on electric poles, traffic lights, or stairwells. It's a way to transmit your commercial (or political)…
- Marketing
Customer acquisition: 3 ways to reduce your online advertising expenses
By Pierre-Nicolas Schwab •2 may 2022
Online advertising is tempting. 26% of SMEs use it. However, the monopoly of Google, Meta, and Amazon makes any company that relies on online advertising to find its customers run a considerable risk: dependency. Deprived of TV or radio exposure, SMEs find…
- Strategy