ChatGPT and Midjourney Invent the future Louis Vuitton bags

Louis Vuitton regularly collaborates with contemporary artists and proposes limited-edition collections. The street marketing operation was among the best in the last 20 years. I have already talked on this blog about the collaboration with Jef Koons and the spectacular windows created on this occasion. More recently, the collaboration with Yayoi Kusama gave rise to spectacular installations in Paris. But what are Louis Vuitton’s likely next collaborations, and what will the brand’s future products look like? To figure it out, I used generative AI.

Let me know which bag you like best in the comments!

How to use ChatGPT and MidJourney to invent the products of the future?

To invent the future Louis Vuitton bags, I combined 2 tools:

• ChatGPT to select contemporary artists and describe the Louis Vuitton bag resulting from this collaboration
• MidJourney to bring this bag to life

You have to proceed step by step to get the best results.

Only for our subscribers: exclusive analyses and marketing advice

Email address  *

Subscribe

By signing up, you agree to our Terms of use and privacy policy.

"I thought the blog was good. But the newsletter is even better!"

Esteban Hendrickx, art director

Louis Vuitton and Banksy

When I started my Vuitton bag creation project with Midjourney, the first collaboration that came to mind was with Banksy. You must admit it would be an event… a collaboration between Louis Vuitton and Banksy. It would be a stroke of marketing genius, but there’s little chance it would actually happen.

This is what the impossible looks like.

Louis Vuitton and Olafur Eliasson

Olafur Eliasson is an Icelandic-Danish artist. His work explores the effects of light and the use of technology.

ChatGPT proposed the following description of a bag designed by Olafur Eliasson for Louis Vuitton:

A Louis Vuitton bag designed in collaboration with Olafur Eliasson may incorporate innovative materials and technologies, such as a light-sensitive fabric or reflective surfaces. The bag can also feature elements inspired by Eliasson’s installations, such as iridescent colors or geometric shapes.

Here is the result. I don’t know how to do it in real life, but you must admit it is beautiful.

Louis Vuitton and Takashi Murakami

The Japanese artist Takashi Murakami is very inspired by cartoons and traditional culture. He became famous for his flower sculptures.

The description of the bag created by Takashi Murakami in collaboration with Louis Vuitton was the following:

A Louis Vuitton bag designed with Takashi Murakami could incorporate his signature style with bright colors and whimsical characters. The bag could also include playful elements such as cartoonish animal shapes or floral patterns inspired by Murakami’s famous flower sculptures.

The result is spectacular and fits with Takashi Murakami’s lively style. I can see this bag being produced in a limited edition and becoming an instant collector’s item.

Louis Vuitton and Kara Walker

American artist Kara Walker works on silhouettes and plays with contrasts. The description proposed by ChatGPT was as follows:

A Louis Vuitton bag designed with Kara Walker could incorporate her signature cutout style, perhaps with a laser-cut pattern that evokes her work’s intricate and layered nature. The bag may also feature symbolic patterns and messages that explore themes of identity and power.

The play of light is particularly interesting, especially how the Louis Vuitton monograms show through.

Louis Vuitton and Ai Weiwei

Who doesn’t know the artist Ai Weiwei? This Chinese activist is one of the darlings of contemporary art. The proposed description of his creation for Louis Vuitton was as follows:

A Louis Vuitton bag designed in collaboration with Ai Weiwei could incorporate his political and social themes with text or images that draw attention to human rights issues. The bag could also incorporate unconventional materials or shapes, such as recycled materials or abstract shapes inspired by Weiwei’s sculptures.

Louis Vuitton and Anish Kapoor

Anish Kapoor is known for his monumental sculptures, all round and metallic.

Here is the description that was proposed for a bag created for Louis Vuitton:

A Louis Vuitton bag designed by Anish Kapoor could incorporate his minimalist aesthetic with bold sculptural forms and unexpected materials such as mirrored surfaces or textured fabrics. The bag could also explore themes of reflection and perception, such as hidden compartments or subtle optical illusions.

The roundness of the forms corresponds well with Anish Kapoor’s work, as does the treatment of the surfaces.

Louis Vuitton and Rachel Whiteread

Rachel Whiteread’s art is centered around the notion of full and empty. This duality is very present in her sculptures. We find this concept in the description that ChatGPT gives of a bag created by this artist for Louis Vuitton:

A Louis Vuitton bag designed with Rachel Whiteread could explore negative space, perhaps with cutouts or perforations that create an unexpected pattern or texture. The bag could also incorporate Whiteread’s interest in daily objects, using unexpected materials such as plaster or concrete to create a unique texture.

And this is the result, which will never see the light of day.

By Pierre-Nicolas Schwab Pierre-Nicolas is de directeur van de marketing agentschap IntoTheMinds. Hij heeft speciaal interesse voor e-commerce, retail, HoReCa en supply-chain projecten. Hij is ook een onderzoeker aan de Vrije Universiteit Brussel en werkt ook als coach voor meerde publieke organisaties. Hij verwelkomt Linkedin uitnodigingen : gelieve gewoon een paar woorden toe te voegen en uit te leggen waarom U wilt connecteren.