Market Research and Marketing Blog IntoTheMinds

Paper catalog: an underestimated tool in retail
By Pierre-Nicolas Schwab • 3 september 2025
Retailers have eliminated the paper catalog (and paper in general) as a channel for communicating with customers. Yet, the latest market studies show that paper remains popular with consumers.
- Marketing
Soho House: An Uncertain Future Despite Its Innovative Nature
01/09/25
In this article, I analyze the customer experience at the Soho House concept store in Berlin. This article is also an opportunity for me to discuss the future of Soho House, as its ownership structure has completely changed. Major strategic changes are therefore expected to offset the losses accumulated over the past 30 years.
- Marketing

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