21 October 2011 108 words, 1 min. read

Dexia: you’re not alone

By Pierre-Nicolas Schwab PhD in marketing, director of IntoTheMinds
Everyone has heard about Dexia’s problems. The French Belgian bank was eventually nationalized last week and it seems that customers had withdrawn an amazing 1b Euros since early September when they starting loosing confidence in the bank. Coincidently the bank […]

Everyone has heard about Dexia’s problems. The French Belgian bank was eventually nationalized last week and it seems that customers had withdrawn an amazing 1b Euros since early September when they starting loosing confidence in the bank.

Coincidently the bank sent its customers about 3 weeks ago a leaflet in an attempt to differentiate from the competition in terms of customer service. I bet this leaflet is already forgotten and so are the promises of a better service.

Coincidently the last page depicts three joyful persons (which we imagine are customers) with the title: “I am not alone”. Well indeed … you are not alone to worry about your savings.



Posted in Marketing.

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