Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Market Research: how much does it cost?
Jun04

Market Research: how much does it cost?

Here is a question we are always asked: “How much does market research cost?“. And our answer is always the same: “The cost of any market research is the same as the price of a car. It can be a small city car or a Rolls-Royce, a second-hand car or a new one. It is up to you to decide”. That answer is not very satisfactory, is it? It is obvious that this is a tailor-made exercise and that the customer’s...

Read More
The secrets of market research: how to avoid pitfalls when creating a new venture. Part 1
May01

The secrets of market research: how to avoid pitfalls when creating a new venture. Part 1

Introduction to market research Our aim with this series of articles on market research is NOT to deal with all the little details. There are very good books if you want to deepen your knowledge. Our aim however is to give you a complete overview of why you should perform a market research (also called “market study”) and what are the different steps to carry it out. We want to give you some tips, hints and a few secrets to help...

Read More
Retail design : Cartier store window Display Christmas 2017 in Paris
Feb02

Retail design : Cartier store window Display Christmas 2017 in Paris

To follow up on our article on the Chanel store’s Christmas 2017 display windows, here’s another very nice example captured not far away from there : the Cartier store on Rue de la Paix (THE luxury street in Paris). For the Christmas Cartier had created some little scenes to display precious jewels in each of its display windows. Nothing really new in there (they do it regularly) but the attention to details was pretty...

Read More
I turned off notifications and it changed my life
Jan10

I turned off notifications and it changed my life

you may have read last week’s post (the first of the year) in which I explained that I wanted my time back and wanted to liberate myself from addicative social networks. My plan to liberate myself from addictive social apps Here’s what I did and I arealdy see the changes in my daily routine : remove Facebook from my smartphone (on my tablet, which I use only in the evening, I moved to the last screen) turn off...

Read More
Big Data and Ethics : first sucessful meetup at DigitYser in Brussels
Jun21

Big Data and Ethics : first sucessful meetup at DigitYser in Brussels

On 15 June 2017 my friend Philippe Van Impe gave me the opportunity to organize the first meetup in his newly opened Big Data temple in Brussels : DigitYser. And what a success ! The topic of this first Meetup at DigitYser was “Big Data and ethics“, an important topic in data science yet insufficiently covered. The idea for this meetup popped up during my talk at the Data Innovation Summit where people started tweeting...

Read More