Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Data Mining: does your insurance spy you on Facebook?
Apr28

Data Mining: does your insurance spy you on Facebook?

Have you ever thought that what you post on Facebook may have a direct financial impact on the price you pay for products and services? You may want to read further if you want to find out why. We just started an amazing assignment in the field of CRM, Big Data and data mining. On this occasion we’re exploring various way to exploit data from different sources: Facebook, Twitter, connected objects, …. During a group discussion a very...

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Marketing strategy: should banks charge customers more?
Mar23

Marketing strategy: should banks charge customers more?

The boss of the National Bank of Belgium suggested that banks change their tariffs and charge customers for services like cash withdrawal, payments made by bank cards, yearly fees charged to have a bank account, … Is it a good marketing strategy ? Why were such proposals made when, at the same time, consumers keep losing purchase power each and every year ? If such proposals were to be implemented, what would be the consequences on...

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The Delta Lloyd recipe to acquire new customers
Nov12

The Delta Lloyd recipe to acquire new customers

Some customers segments are more difficult to reach than others. Independent workers are certainly one of them. They go by the “time is money” principle and usually try to make their days as productive as possible. As a consequence little –if any- time is left to handle formalities, go to the bank, take care of insurances, … Delta Lloyd had an interesting idea to capture that audience. 50% of independent workers have no insurance...

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Reading the little lines at the bottom may be funny
May29

Reading the little lines at the bottom may be funny

ING launched yet another campaign for its savings account; it features an orange pig which symbolizes savings and obviously has the color of the brand. I was searching for information about the real rate of this product and was therefore reading the little lines at the bottom of the ad. Instead of that I found out that the pig had not been harmed and was colored orange in post-production.   I will sleep well tonight. Thanks for...

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Unicredit explicitly warns investors about national currencies reintroduction scenario
Apr02

Unicredit explicitly warns investors about national currencies reintroduction scenario

Very few people have noticed it but readers of this blog will be aware of an event that recently took place in Italy, when Unicredit launched a capital increase on the market. The bank edited a 300-page leaflet which sums up all risks for the investor and on page 66 you can read the following: Furthermore, concerns that the Eurozone sovereign debt crisis could worsen may lead to the reintroduction of national currencies in one or more...

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