How to write a blog like a pro : my blog routine
By Pierre-Nicolas Schwab •
People ask me regularly how I manage to publish 3 articles per week in 3 languages. A large part of this is due to my writing routine. Here's how I manage to get it done quickly Limit your topics and…
How has our blog audience evolved in the first half 2017
More than ever this blog is a therapy and a discipline. It forces me to read a lot, from various sources and to reflect on how I can integrate this knowledge in my daily marketing practices (for more information on…
Road trip in west and south Iceland: an incredible experience
This long post is a short report of our recent trip to Iceland. Making this trip was part of the good resolutions I took in 2016 and I'm so happy I did it. I've already explained briefly what I learned…
Big Data can save lives
At the conference organized together by Microsoft Europe and Louvain University, Adeline Decuyper proposed a fresh look at Big Data. She rightly made the point that Big Data can also serve non commercial purposes and contribute to Greater Good. She…
Is Humanity lost ?
In an article published two weeks ago I was explaining my pessimism with regards to the directions taken by Society. For those who know me this is not really surprising; my high optimism phases alternate with some more pessimistic ones, that…
Good resolution #2: enjoy my old passions
By Pierre-Nicolas Schwab •
To follow up on my latest blog post on good resolutions for the year 2016, here's part 2: my second set of good resolutions. I've a few passions in life that need to be awaken. I put them aside many…
Good resolution #1: be more selective
In April 2015 I started a new Big Data assignment in Brussels. I was (and still am) spending most of my time in the eastern part of Brussels. I then realized I was working not far away from a former…
Heineken beer pump LeSub spotted in … Madrid
Last year we reported about the superb popup store Heineken opened in Paris : the Substore. Although we were told the beer pump "Le Sub" were available physically only in the Substore from Nov 20 until Dec 20, 2015, we surprisingly spotted…
Seniors at work : why does our Society care so little ?
Recently a acquaintance of mine got fired at the age of 61. He had been fighting this decision for months and finally accepted his fate. With much sadness he slowly got convinced that he had become useless and left the…
Internet: no privacy, freedom lost
To start the week I wanted to follow up on my latest post dedicated to the Google Glasses and their use in a business environments. I finished this post by saying that all the information on us was being aggregated,…
Is there still a future for rural areas, villages and smaller towns ?
“Do you have jobs in your country ?”. This is the question asked by a 40-year old man I met in a bar in Italy. The question itself didn’t surprise me. What surprised me is that it was the first…
The blog enters the summer schedule
Dear Readers, First of all we’d like to thank you for reading this blog. We have been very pleased to observe an increase in the audience of the blog. Visitors spend more time on the blog and read more articles,…
You’ll never guess where this picture was taken
The post of today is not a real post. It’s only a teaser for an upcoming article. Will you guess where this picture was taken ? Leave a comment below and keep tuned … next week we’ll reveal the secret…
This brand turns its customers into living advertising
Freitag is a Swiss fashion brand that got known for recycling ruck tarpaulins, cycle inner tubes and car seatbelts into bags (and now some little accessories like wallets too). The brands not only innovates with its products but also with…
Off topic : a unique story-telling experience with kids
Recently something happened to me that I found just amazing. It was one of those Aha moments that my friend Kevin Cottam wrote about in his book. This was a "story-telling" experience, the power of which is well described in…
These business cards are amazing
Over the years I’ve met with hundreds (if not thousands) of people and have collected an impressive collection of business cards. While most of them are very classical and do not trigger any particular emotion, some of them have remained…
24/05/2008 – 10/01/2014 : almost 6 years of blogging already
As most of you noticed we launched a new version of the blog just before Christmas. It’s now the third version in 6 years. The story of this blog on marketing started on May 24th 2008 as a blogspot presence…
Looking back at one year of blogging
Back in 2012 (on Dec 31st to be precise) I drew the conclusions of the past year and took some decisions related to the future of this blog. My commitments revolved around 3 axis : More structure in our blog…
The holiday period has arrived …
We published our last post on Friday and kept on our promise made in January 2013 to publish 3 times a week in both English and French. The time has now arrived to take a step back, reflect on the…
What’s new in 2013: more advices for entrepreneurs with a focus on market research and innovation
Looking back over our shoulders Looking back at 2012 we’ve written a lot (like in 2011) but took a pretty long break after the summer. With a sudden increase in workload we had to concentrate on clients’ assignments. This is…
Happy New Year
It's time to resume posting. But first of all, allow me, on behalf of IntoTheMinds, to wish you a happy new year. I hope 2012 will be for you an inspired and inspirational year. We'll start the year with a…
Why am I writing this blog?
I was in a meeting with a client a few weeks ago and one of his employees asked me where I was getting my inspiration from to write 3 posts per week. Well, it has certainly to do with curiosity…
Off topic. This is what I call leadership
If I had to choose one concrete and tangible example of leadership it would be this one. It so much energizes me. It's Al Pacino in City Hall. Have a look at this extraordinary example of leadership. I just have…
Entrepreneurs and black money
Since IntoTheMinds has started giving trainings on market research at The Brussels Enterprises Agency, one remark is coming over and over again. We explain to future entrepreneurs that it’s useful to have a look at competitors’ balance sheets and analyze…
Let’s fight against Mobistar …
Mobistar is not known to have the best service in Belgium (remember Basta?) and I’ll prove it again. I’m a very good customer of customer; my company spends about 6000€ a year on wireless communications. So when the charger of…
Effectuation and causation
I already used several times in this blog the words “effectuation” and “causation”. Those processes are becoming increasingly important in entrepreneurship research and in particular in the attempt to understand how companies in general, and SME’s in particular, innovate. To…
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