Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Pop-up stores: what do they reveal about the future of retail
By Pierre-Nicolas Schwab •
I’ve received several interview requests during the summer to discuss the future of retail. In today’s article I want to share with you my thoughts about pop-up stores, a (relatively) new forms of retail that reflects changes in our world…
Is there still a future for rural areas, villages and smaller towns ?
By Pierre-Nicolas Schwab •
“Do you have jobs in your country ?”. This is the question asked by a 40-year old man I met in a bar in Italy. The question itself didn’t surprise me. What surprised me is that it was the first…
Marketing strategy : how Tic Tac uses downsizing to make you buy
By Pierre-Nicolas Schwab •
Tic Tac is a brand of the Italian group Ferrero that has a been on the market for more than 40 years. Literally everyone knows the little transparent box containing a few dozens of hard mints. In its country of…
Belfius : 95% of satisfied customers. A customer satisfaction survey that failed?
By Pierre-Nicolas Schwab •
Belfius prides of targeting 95% of satisfied customers. This score is actually so high that it becomes suspicious. In today’s article we’ll investigate the three mistakes Belfius may make that would lead to misinterpreting the results. Get in touch with…
Differentiation: A bookstore paints a dictionary’s page on its facade
By Pierre-Nicolas Schwab •
Getting future customers’ attention is difficult. Consumers are subject to thousands of auditory, visual and olfactory cues every day. Retailers must be very creative to differentiate themselves. A book store in Brussels has found an interesting way to be different,…
The blog enters the summer schedule
By Pierre-Nicolas Schwab •
Dear Readers, First of all we’d like to thank you for reading this blog. We have been very pleased to observe an increase in the audience of the blog. Visitors spend more time on the blog and read more articles,…
La Minute Retail : the future of retail and the impact of digital technologies
By Pierre-Nicolas Schwab •
When you manage a blog about marketing you necessarily have to cover many different areas of interest. Retail is one of them. And what do you do to get new ideas, insights and keep up with the latest news in…
Customer satisfaction: BMW enables tracking of your order
By Pierre-Nicolas Schwab •
A few days ago we were dealing with digital innovation in Brussels’ BMW Flagship store. BMW inspired us once again with an IT innovation proposed to customers ordering a new car. Ordering a car can be an amazing and joyful…
Augmented Reality used at BMW flagship store. Guess for what …
By Pierre-Nicolas Schwab •
BMW has opened a while ago a flagship store in Brussels which welcomes some top-notch models as well as temporary exhibitions. Currently it hosts an exhibition dedicated to the i8 electric car on the first floor. On the second floor some…
Impossible to manage an HORECA profitably in Belgium ? Not true!
By Pierre-Nicolas Schwab •
In a recent interview Diane Delen, president of the FedCaf (Federation of Coffee Shops and bars), complained about tax rates, monitored cash registers mandatory as from January 2015, too high employer’s contributions. Il all makes it impossible for an entrepreneur…
Uber banned, AirBNB in troubles. What’s the future of the sharing economy?
By Pierre-Nicolas Schwab •
It seems that lobbies are wining some battles against newcomers in mature industries : UberPOP was banned from several countries or cities in the last months (Belgium, France, Italy, Germany) and we were wondering in a previous post whether AirBNB…
Greatest 3D printing quality on earth? Interview of TwinKind’s founder
By Pierre-Nicolas Schwab •
We litteraly fell in love with TwinKind, a 3D printing startup located in Berlin that we visited in April. After the teasers of last week, here comes the time to go more in depth with an interview of Timo Schaedel,…
You’ll never guess where this picture was taken
By Pierre-Nicolas Schwab •
The post of today is not a real post. It’s only a teaser for an upcoming article. Will you guess where this picture was taken ? Leave a comment below and keep tuned … next week we’ll reveal the secret…
Financing SME’s: the advices of Patrick Hannedouche
By Pierre-Nicolas Schwab •
Today we’ll be talking with Patrick Hannedouche who runs Business Angel France, a website dealing with startup financing and growth. Patrick has a very direct writing style which helped him attract a strong online audience. We interviewed Patrick about his…
Type Hype : superbly designed coffee and print shop in Berlin
By Pierre-Nicolas Schwab •
You may remember that we dealt with Paper & Tea in a previous post, a concept store where the Art of tea meets the Art of print. Today we’re visiting Type Hype, another retail concept mixing two categories of products…
Interview of Dirk Steiger, a CFO who became baker and entrepreneur
By Pierre-Nicolas Schwab •
One of the cool and well-known shops of Berlin is Zeit Für Brot, an organic bakery located near Alexanderplatz. We went there and loved the place, its atmosphere, its design and of course its products. We are pleased to publish…
This brand turns its customers into living advertising
By Pierre-Nicolas Schwab •
Freitag is a Swiss fashion brand that got known for recycling ruck tarpaulins, cycle inner tubes and car seatbelts into bags (and now some little accessories like wallets too). The brands not only innovates with its products but also with…
3D printing: interview of Le Fabshop’s founder
By Pierre-Nicolas Schwab •
In a previous post we dealt with the superb initiative of Le Fabshop to install a 3D printing popup sture in the middle of Paris, at the BHV Le Marais. We wanted to know more about the entrepreneur behind Le…
Paper & Tea: a superb concept store in the middle of Berlin
By Pierre-Nicolas Schwab •
Among the nice retail concepts that were born in Berlin, I liked particularly Paper & Tea, a small “concept store” where tea meets paper Art. This store proposes a customer experience that differs substantially from what you can find in…
This video will show you that you lack observation skills
By Pierre-Nicolas Schwab •
Usually I’m not a big fan of videos “making the buzz” on YouTube (not to say that I actually hate the mere expression “to make the buzz”). This being said I was recently deeply interested (and touched) by one of…
Mono-product marketing strategy : examples from Paris
By Pierre-Nicolas Schwab •
In a previous post we reported on a store in Paris selling only one type of product : Éclair. L’Atelier de l’Eclair has reached the excellence and its reputation spreads online has you can see if you browse consumers’ forums.…
What does it cost to be a franchisee ?
By Pierre-Nicolas Schwab •
The questions and myths around franchising are very present in the heads of entrepreneurs. Would-be entrepreneurs dream of creating a brand with the potential of launching a franchise, while others are interested in becoming franchisees. The question of the costs…
Lessons learned from launching a creative leisure store in Brussels
By Pierre-Nicolas Schwab •
After we announced in a previous post that Myriam and Nathalie opened their store in Brussels, we interviewed them to give you a more thorough overview of their entrepreneurial venture, what they learned out of it, and which advices they’d…
Interview : trials and tribulations of an entrepreneur in the food sector
By Pierre-Nicolas Schwab •
Steve Gravy started Ethnik, a quality food-over-the-counter shop, near the European Commission in Brussels a few month ago. He was accompanied by IntoTheMinds for the realization of his project. We come back with him today on his project, its joys…
