Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Food labels: keep it simple and stupid
By Pierre-Nicolas Schwab •
In her weekly column in Le Figaro, French most visited online journal, Natacha Polony defended on 5 Dec 2014 the idea that food labels should not be simplified. We disagree. Read further to find out why and more importantly “how”…
Must-read : interview of a customer satisfaction champion
By Pierre-Nicolas Schwab •
We are publishing today a very special post. You’ll find below the interview of someone I consider to be a customer service hero, a champion of customer satisfaction. Frédéric Klotz had worked for RueDuCommerce (one of the most renown e-commerce…
Competition forces traditional taxis to change : finally !
By Pierre-Nicolas Schwab •
The traditional press is full of articles regarding the legal procedures against Uber in Europe. In this judiciary fight, traditional taxis and VTC (Vehicule de Tourisme avec Chauffeur) have joined forces to fight Uber’s aggressive strategy to enter the market…
1/3 of hospitality firms could die. So what ?
By Pierre-Nicolas Schwab •
A press conference was recently organized by the union of independents to denounce the expected negative effects of the black boxes in the so-called Horeca (HOtels – REstaurant – Coffee shops) sector (in other words the sector of hospitality). As…
Idea in brief : rejuvenate your products with a new packaging
By Pierre-Nicolas Schwab •
To follow up on our post dedicated to innovation in the food & drinks sector, we wanted to give you another example of how you can attract customer’s attention very simply, through a small innovation brought to your product. The…
Headphone Manufacturer Sennheiser Open Experiential Pop Up for the Holiday Season
By Pierre-Nicolas Schwab •
On October 22, German audio maker Sennheiser opened two temporary concept stores. They each represent a combination of acoustic and visual elements, decorated with grey sound panels that cover the walls and serve as both sound-reducers and aesthetic elements. Andreas…
Complaint management: an example you should NOT follow
By Pierre-Nicolas Schwab •
As you may know our agency is working a lot on complaint handling and complaint management practices. Handling complaints well proves to be very rewarding in terms of customer satisfaction and loyalty. Make sure you listen to the podcast we…
Food & drinks : just remix to innovate
By Pierre-Nicolas Schwab •
You may remember this old post we published on innovation : innovation is a remix. Well, it seems that in the food & drink business (we are just back from SIAL) some innovations are just about that : applying old…
My three recipes to increase creativity
By Pierre-Nicolas Schwab •
After 11 months of an uninterrupted race to secure new contracts, increase our market share and deliver market research, new ideas and concepts to our customers, the time had come to go on vacation and prepare for the next 11…
Internet: no privacy, freedom lost
By Pierre-Nicolas Schwab •
To start the week I wanted to follow up on my latest post dedicated to the Google Glasses and their use in a business environments. I finished this post by saying that all the information on us was being aggregated,…
Google Glass used by SNCF to enhance customer satisfaction
By Pierre-Nicolas Schwab •
This article is primarily about the use of Google Glass to enhance the customer experience. But let me first start by dealing with the iWatch (sorry … it’s the Apple Watch). The long awaited Apple watch got finally revealed on…
The North Face pop-up challenge : Never stop exploring !
By Pierre-Nicolas Schwab •
Shock ? Fear ? Exceed limits ! Fight for what you want. "Never stop exploring!"--- this is the heart of the message from The North Face and South Korean agency Innored, a philosophy that they are conveying to consumers who are…
Delta Lloyd : qualitative methods used to reveal business opportunity
By Pierre-Nicolas Schwab •
After the remarkable marketing campaign "The billable Talk" launched by Delta Lloyd to help independent workers get insured for revenue losses, we come back today with Karlien Kelgtermans, Marketing Communication Project Leader at Delta Lloyd Life, on the development of this project…
The Delta Lloyd recipe to acquire new customers
By Pierre-Nicolas Schwab •
Some customers segments are more difficult to reach than others. Independent workers are certainly one of them. They go by the “time is money” principle and usually try to make their days as productive as possible. As a consequence little…
Gumelo lets you grow your own food
By Pierre-Nicolas Schwab •
We met the entrepreneurial guys of Gumelo, a Portuguese startup in the food sector, at the SIAL 2014 fair in Paris. We just loved what they do and thought it would be good for them to get some exposure beyond…
Levi’s RED Pop-Up Shop in the Meatpacking District of New York
By Pierre-Nicolas Schwab •
In honor of New York’s Fashion Week, Levi is introducing its RED collection and opening a single pop-up store in the Meatpacking District of New York. This shop possesses the flavor and the harmony of a print magazine by emphasizing the…
SIAL 2014 : and the winner of the innovation award is …
By Pierre-Nicolas Schwab •
You don’t need to present a new drink or a new food product to win the first prize of innovation at SIAL. The innovation is also about everything what revolves about consumers and new ways to consumer food. We already…
Can a normal airline still compete with a low-cost pure player ?
By Pierre-Nicolas Schwab •
After SN Brussels Airlines announcement to launch a low-cost alternative, Air France tried to do the same but the plan was stopped by 2 weeks of strike (which may have cost up to 300m€ according to newspapers). Yet what you…
Produce your own food : the new trend
By Pierre-Nicolas Schwab •
There is one weak signal that emerged this year at SIAL that we think may be interesting to follow : “grow your own food”. We detected at least 3 products that fall into this category and we’d like to present…
Back from SIAL 2014 : pictures and impressions
By Pierre-Nicolas Schwab •
Before publishing some detailed reports on the new concepts, innovative products we saw at this year's SIAL in Paris, we thought it may be a good idea to give you a general overview. The SIAL 2014 was just amazing, as…
Essential business tools for startups : 99€ training in Brussels on 29 November
By Pierre-Nicolas Schwab •
Would-be entrepreneurs will be delighted : a 1-day training session will be organized on November 29th 2014 in Brussels to teach, refresh, train essential skills to successfully start or develop your venture. If you want to register, just follow this…
Zalando : e-commerce giant recruits clients offline
By Pierre-Nicolas Schwab •
How can you push your organic growth in e-commerce? That’s basically the problem that Zalando is facing. The e-commerce giant is still not profitable and believes that profitability will come with economies of scale, which can only be achieved through…
Entrepreneurship in Belgium : is the situation really so worrying ?
By Pierre-Nicolas Schwab •
Recent articles in newspapers pointed the decrease of firm creation in Belgium, especially in the Southern part of the country when the creation rate was said to have decreased 11.2% We downloaded the figures from BeStat, the official repository of…
Marketing strategy : Hello Bank launches a pop-up store in Brussels
By Pierre-Nicolas Schwab •
Pop-up stores belongs to the marketing toolbox as a promotion instrument. Fact is that they have been usually used by brands in the fashion sector to promote a collection, raise awareness in conjunction with another event (for instance the Fashion…
