Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
How to do market research? Phase 1: test your idea
By Pierre-Nicolas Schwab •
To accompany the publication of our practical guide on "How to do market research" we have prepared a series of blog posts to highlight each of the 7 phases of our market research method. After our latest introductory article we'll…
How to do market research? Here’s our step-by-step guide that anyone can use
By Pierre-Nicolas Schwab •
How to do market research? To answer that question we have spent some 6 months writing this step-by-step guide. I'd have never believed it could take some much time but finally it's there. Find out in today's article why we…
Reading privacy policies of the 20 most-used mobile apps takes 6h40
By Pierre-Nicolas Schwab •
Our latest article on consent fatigue with regards to privacy policies prompted for some kind of follow-up. The market research insights that we used in that article were pretty old (2008) and an update was needed. That's the purpose of…
30 days to read privacy policies: consent fatigue will make GDPR ineffective
By Pierre-Nicolas Schwab •
It is said that the average American is subject to some 1500 privacy policies on a yearly basis which represent dozens of working days worth of reading. I did a little bit of research to find out where this come…
Artificial intelligence enhances borders safety
By Pierre-Nicolas Schwab •
This is one of the most useful artificial intelligence (AI) application I've seen in a while: a virtual border agent that screens passengers at the border and uses facial recognition and other technologies to detect and predict whether passengers are…
Do you know your customers ? On the importance of data sovereignty
By Pierre-Nicolas Schwab •
On the occasion of a recent keynite, I introduced the term of "data sovereignty" to justify the use of a single-sign-on system. In today's blog post I'd like to come back on my concept of "data sovereignty" and what it…
GDPR : market research predicts companies will be hit by massive requests
By Pierre-Nicolas Schwab •
A market research carried out for Veritas reveals that a large number of UK consumers are planing to exercise their rights to privacy after 25 May 2018 (GDPR). What should we think about those results ? Market research results The…
Market research: the 5 trends that will shape the future of retailing
By Pierre-Nicolas Schwab •
Our most recent market research has identified 5 trends that will shape the future of retailing. Technology and tools to enhance decision making Innovations in visual display to make customers' purchase decisions easier Differentiating customer experiences Collection of data at…
Cambridge Analytica closes but it’s only the tip of the iceberg
By Pierre-Nicolas Schwab •
Mn May 2nd 2018 Cambridge Analytica announced it was filling for insolvency in the UK and bankruptcy in the US. In its press release the company declared : the siege of media coverage has driven away virtually all of the…
How to successfuly realize qualitative interviews in market research studies
By Pierre-Nicolas Schwab •
Conducting good market research often requires to carry our a qualitative study. This is particulary true of customer satisfaction surveys that are often poorly designed and are not based on sound assumptions. In today's article we reflect on some essential…
Step-by-step market research guide almost ready: first teaser
By Pierre-Nicolas Schwab •
As I announced earlier this year, one of my goals for 2018 was to write a step-by-step guide to market research. I did this between December 2017 and January 2018 and it took me quite a lot of time to…
3 steps to prepare an (online) survey in several languages
By Pierre-Nicolas Schwab •
Conceiving an (online) survey requires to pick up the right questions and framing them in the right design. Doing an (online) survey in one language is already a challenge. What should you do if you plan to launch a survey…
Face recognition algorithms are biases towards black people and women
By Pierre-Nicolas Schwab •
Joy Buolamwini, a MIT PhD candidate, presented her research at the inaugural FAT Conference in New-York. She had previously given a TED talk and been invited to the White House to present her work on algorithmic fairness. In the paper…
This startup may have needed a market research before going live
By Pierre-Nicolas Schwab •
A Belgian startup, OneHouseStand, has launched an online platform to help businesses and individuals alike rent private places to organize their events. At first it may look like a good idea to enable private owners to make their property available…
Retailer “la Halle” discovers hidden costs of loyalty cards
By Pierre-Nicolas Schwab •
Loyalty cards and advantages for customers are costly. I explained many years ago that loyalty should not be "bought" because he destroys so much value and, above all, so much profits. Moreover "buying" your customers' loyalty is a short-term strategy.…
We live in a technocracy : technology is driving behaviours and law
By Pierre-Nicolas Schwab •
The inaugural 2018 FAT conference was opened in New-York by one of the most influential academic researchers on privacy and computer science : Latanya Sweeney. In her keynote Sweeney showed how technology is driving behaviors and new laws. Here's what…
Artificial intelligence won’t replace you if you are creative: here’s why
By Pierre-Nicolas Schwab •
"Artificial intelligence will replace us"; "millions of jobs are threatened by artificial intelligence". I'm sure you all have read those catastrophist headlines. And it's probably true that the job market will be disrupted on the long run. But I don't…
Cambridge Analytica scandal: it’s the user stupid !
By Pierre-Nicolas Schwab •
The Cambridge Analytica scandal is one of a one-of-a-kind size. It attracted the attention of many and resembles a wake-up call. Yet also triggers some very hypocritical reactions from people who "seem" to discover that Facebook collects an awful lot…
Flying Tiger: here’s how a unique customer experience is created
By Pierre-Nicolas Schwab •
If you are looking for the quintessence of customer experience, look no further. This store counts only on its customer experience to drive its sales : it's called "Flying Tiger Copenhagen". And believe it or not I visited one store…
The food industry: why 80% of new products fail
By Pierre-Nicolas Schwab •
This article draws on 20 years of observation of the food industry. And identifies the 4 main reasons why 80% of products launched in the food industry fail.
Sonos flagship store offers a unique customer experience
By Pierre-Nicolas Schwab •
Sonos is a high-end brand of audio equipment for the home. The Sonos flagship store in New-York is a model of outstanding retail customer experience. Follow us for an inspirational tour of this retail space located at the heart of…
GDPR : these 2 examples prove that US companies are not ready
By Pierre-Nicolas Schwab •
I gave a keynote speech in February in New-York about the need for US companies to adapt to GDPR. I my discussions with companies over the last 12 months I indeed found out that most companies hadn't prepared sufficiently (or…
GDPR: what is consent and why it will impact customer satisfaction
By Pierre-Nicolas Schwab •
I had a recent experience where one firm didn't ask my consent and tried to nudge me into doing something that I was firmly opposed to. In today's article I'd like to highlight the conditions for a valid consent. GDPR…
Louis Vuitton’s latest popup store in New-York open until 10 March 18
By Pierre-Nicolas Schwab •
Vuitton opened a popup store on Greene Street, New-York, on 8 February 2018 to sell a limited collected of sneakers. The popup store, which will remain open until 10 March 2018, is located at the corner of Greene street and…
