Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Recommendation systems: a scientific investigation of user inaction
By Pierre-Nicolas Schwab •
One of the most interesting researches at RecSys 2018 was for me the paper on user inaction by Qian Zhao, Martijn Willemsen, Gediminas Adomavicius, F. Maxwell Harper and Joe Konstan (full title: "Interpreting User Inaction in Recommender Systems"). We are so focused on…
Netflix uses algorithms to personalize images to your very taste
By Pierre-Nicolas Schwab •
Netflix presentation at RecSys conferences always attract a lot of attention. This year was no different. Netflix presented several papers and in today's article I'd like to discuss the presentation given by Fernando Amat on artwork personalization. We know that…
Le Testeur, a store to conduct market research in real conditions
By Pierre-Nicolas Schwab •
As part of our marketing and retail monitoring, we have recently interviewed Sabrina Le Bourgeois, Director of communications at SEMAEST, a mixed economy company based in Paris, to learn more about the Le Testeur boutique located at 14 rue du…
We need to rethink how to study filter bubbles: here’s why
By Pierre-Nicolas Schwab •
At the RecSys conference, the last part of my keynote was dedicated to nuancing the myth of filter bubbles and to show the limitations of current academic research and propose a new research framework. Research on filter bubbles has been…
SIAL, the world’s largest food innovation fair, opens its door in Paris
By Pierre-Nicolas Schwab •
Like every 2 years, time has come to spend a few days in Paris to research the latest trends in the food and drink industry. There is no better place to do it than to visit the SIAL, the worldwide…
Trocotel : how solving customer dissatisfaction leads to new business
By Pierre-Nicolas Schwab •
The Trocotel website is an interactive platform created by Etienne Merlo and Jérôme Rouvront, both former employees of the Accor group. We went to interview Etienne Merlo to better understand the motivating factors behind the creation of this website. The…
Market research: the use of mobile diaries in TV audience measurement
By Pierre-Nicolas Schwab •
In today's article will discuss the use of mobile diaries as a market research method. Mobile diaries are largely unknown; yet a recent research paper sheds light on the potential of this tool to complement existing quantitative market research techniques.…
Why recommendation algorithms need to include personality and emotions
By Pierre-Nicolas Schwab •
At the RecSys 2018 conference on recommender systems, a very interesting tutorial was given on the first day by Marko Tkalčič from the Free University of Bozen-Bolzano. In his presentation he focused on how emotions, mood and personality shape the way…
GDPR: is it still possible to externalize a customer satisfaction survey?
By Pierre-Nicolas Schwab •
Customer satisfaction surveys are one of our specialties. After market research this satisfaction surveys are the 2nd most asked projects at IntoTheMinds. In the last few months a new type of question has emerged among our customers: with GDPR in…
Market research: how and why Cognac exports reached all-time high
By Pierre-Nicolas Schwab •
The market for Cognac is booming. Never before have so many Cognac bottles been produced and exported. The 200-million-bottle milestone was reached for the first time this year. In today's article we'd like to deliver you some market research insights…
IBC 2018 in Amsterdam : the right place to detect trends in the broadcasting industry
By Pierre-Nicolas Schwab •
I've been attending the IBC show for the last 3 years and, although it's a long and quite exhausting experience (the show lasts for 6 days including conferences and welcomes 57000 visitors), it has proved to be very rewarding each…
Retail: arrange products attractively to make customers buy more
By Pierre-Nicolas Schwab •
In an earlier article we started dealing with examples of attractive visual displays in the retail industry. We argued that product arrangement influences information processing by customers and in return purchase decisions. Ensuring that products are displayed next to each…
Customer experience: this restaurant offers a digital detox
By Pierre-Nicolas Schwab •
During a dinner with a customer, I witnessed an unusual but nowadays widespread scene. A couple, sitting a few tables away from us, spent their evening on the phone. Even though they were sitting opposite each other, the conversation only…
Using sensory marketing to improve your brand image
By Pierre-Nicolas Schwab •
The company Arthur Dupuy, based in Montpellier, France, specialises in the creation of tailor-made olfactory signatures. We have interviewed its creator, Arthur Dupuy, to understand his actions and to examine customer expectations in this unique field of sensory marketing. The…
Nudie Jeans builds a community around upcycling and quality
By Pierre-Nicolas Schwab •
On my recent tour of the Berlin retail scene (see for instance my other posts on New Era and Soho House) I discovered Nudie Jeans, a Swedish brand whose store is located on Münzstrasse, next to the Levis store. Today's…
Facebook alert: users are massively desinstalling the app in the US
By Pierre-Nicolas Schwab •
A recent market research report published by the Pew Research Center, one of the worldwide leading market research institutes, sheds light on a phenomenon that may be the biggest threat that Facebook has had to face until now. A possible…
2/3 of value lost in 18 months: future of Snapchat doesn’t look good
By Pierre-Nicolas Schwab •
What is Snapchat' future? Will Snapchat still be alive in 5 years from now? In the light of the latest financial results investors can be doubtful. We predicted this downturn 3 years ago when most people were seeing Snapchat as…
GDPR : I’ve sent 20 requests on 26 May 2018. Here’s what I’ve learned.
By Pierre-Nicolas Schwab •
On 26 May 2018 I sent two dozens of requests to various companies to access my data and asked questions on algorithmic treatments, third-party data, ... More than 2 months after this first mailshot it's time to draw the first…
Marketing research: the influence of privacy perception on customer loyalty
By Pierre-Nicolas Schwab •
What does privacy mean in the age of robots, articifial intelligence and omnipresent algorithms? How do users percive privacy and how is it traded off against other benefits (personalization for instance)? Those are still emerging questions that a team of…
Customer experience : finally a scientific scale to measure it
By Pierre-Nicolas Schwab •
How to measure customer experience? This question has led many researchers on the path to developing scales to quantify something that is highly subjective by nature. [call-to-action-read id="31627"] Yet most customer experience scales were until now limited to one particular…
Beneteau applied simple market research method to calcule market share
By Pierre-Nicolas Schwab •
French radio and TV station BFM has a very interesting program that I like to listen to. It's called BFM strategy and his basically a TV and radio course on business strategy that is given by Xavier Fontanet, former Président…
Should customer satisfaction always be a priority?
By Pierre-Nicolas Schwab •
Should customer satisfaction always be a priority? Not when satisfying customers has a negative impact on your profitability. That's what an Amazon's customer, Nir Nissim, recently discovered when he was banned from the e-commerce platform because he had made too…
Market research : the combined effect of music and light in the retail sector
By Pierre-Nicolas Schwab •
Sensory market research has focused mostly on the effects on consumer behavior of specific cues: light, scent, temperature, ... Some of those cues are always present in a retail setting (light, temperature) and past studies have therefore investigated the effects…
IntoTheMinds offers market research services in France
By Pierre-Nicolas Schwab •
We are happy to announce that we opened in July our office in Paris to be closer to our French customers. Located in the 9th district of Paris (13-15 rue de Taitbout), a stone's throw from the Opera house, offers…
