Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Nudie Jeans builds a community around upcycling and quality
By Pierre-Nicolas Schwab •
On my recent tour of the Berlin retail scene (see for instance my other posts on New Era and Soho House) I discovered Nudie Jeans, a Swedish brand whose store is located on Münzstrasse, next to the Levis store. Today's…
Facebook alert: users are massively desinstalling the app in the US
By Pierre-Nicolas Schwab •
A recent market research report published by the Pew Research Center, one of the worldwide leading market research institutes, sheds light on a phenomenon that may be the biggest threat that Facebook has had to face until now. A possible…
2/3 of value lost in 18 months: future of Snapchat doesn’t look good
By Pierre-Nicolas Schwab •
What is Snapchat' future? Will Snapchat still be alive in 5 years from now? In the light of the latest financial results investors can be doubtful. We predicted this downturn 3 years ago when most people were seeing Snapchat as…
GDPR : I’ve sent 20 requests on 26 May 2018. Here’s what I’ve learned.
By Pierre-Nicolas Schwab •
On 26 May 2018 I sent two dozens of requests to various companies to access my data and asked questions on algorithmic treatments, third-party data, ... More than 2 months after this first mailshot it's time to draw the first…
Marketing research: the influence of privacy perception on customer loyalty
By Pierre-Nicolas Schwab •
What does privacy mean in the age of robots, articifial intelligence and omnipresent algorithms? How do users percive privacy and how is it traded off against other benefits (personalization for instance)? Those are still emerging questions that a team of…
Customer experience : finally a scientific scale to measure it
By Pierre-Nicolas Schwab •
How to measure customer experience? This question has led many researchers on the path to developing scales to quantify something that is highly subjective by nature. [call-to-action-read id="31627"] Yet most customer experience scales were until now limited to one particular…
Beneteau applied simple market research method to calcule market share
By Pierre-Nicolas Schwab •
French radio and TV station BFM has a very interesting program that I like to listen to. It's called BFM strategy and his basically a TV and radio course on business strategy that is given by Xavier Fontanet, former Président…
Should customer satisfaction always be a priority?
By Pierre-Nicolas Schwab •
Should customer satisfaction always be a priority? Not when satisfying customers has a negative impact on your profitability. That's what an Amazon's customer, Nir Nissim, recently discovered when he was banned from the e-commerce platform because he had made too…
Market research : the combined effect of music and light in the retail sector
By Pierre-Nicolas Schwab •
Sensory market research has focused mostly on the effects on consumer behavior of specific cues: light, scent, temperature, ... Some of those cues are always present in a retail setting (light, temperature) and past studies have therefore investigated the effects…
IntoTheMinds offers market research services in France
By Pierre-Nicolas Schwab •
We are happy to announce that we opened in July our office in Paris to be closer to our French customers. Located in the 9th district of Paris (13-15 rue de Taitbout), a stone's throw from the Opera house, offers…
filter bubbles: scientific evidence that algorithms aren’t to be blamed
By Pierre-Nicolas Schwab •
What can you discover about filter bubbles when you analyse datasets with billions of tweets over a 8-year period ? Some very interesting results for sure. In particular that you don't need algorithms to stay within an echo chamber and…
GDPR : don’t be afraid. Nothing will change.
By Pierre-Nicolas Schwab •
I was hoping something would change with the introduction of GDPR on May 25th. I was certainly not expecting that consumers would send a lot of requests to companies but I was hoping, at least, that bad practices would decrease…
Exhibition: Canaletto was a marketing genius
By Pierre-Nicolas Schwab •
After a very tough first part of the year and countless new market research projects, it was time to break off. Usually I go on some remote place with my family and use my free time to read books (something…
Market research : cashless payments are taking up in Germany
By Pierre-Nicolas Schwab •
The Bank of Germany has published its 4th market research on the use of cash and cashless money instruments. It shows some interesting results we'd like to share with you (the report is available here but only in German). Today's…
Market research: be careful when choosing the location of your store
By Pierre-Nicolas Schwab •
A customer recently asked us to help him decide between several locations for his next store. This exercise is like doing a little market research and it's actually crucial to the success of your business. The wrong location can lead…
Societal and ethical issues of digitization: are emotions covered by GDPR?
By Pierre-Nicolas Schwab •
An academic paper by Royakkers et al. (2018) is currently available from "Ethics and information technology" magazine that offers an interesting overview of the societal and ethical issues of digitization (hence its title). Digitization issues are analyzed along 6 axis…
This artist uses market research techniques for a stunning visual result
By Pierre-Nicolas Schwab •
While on business trip in Glasgow a few weeks ago (for the EMAC marketing conference), I visited the Glasgow Museum of Modern Art and discovered the Mitch Miller's work. Mitch Miller is a Glasgow-based artist who has invented the concept…
What’s the marketing secret behind Frank Woolworth’s fortune?
By Pierre-Nicolas Schwab •
The Woolworth building is one of New-York's most iconic buildings. Not only was it the tallest building of the world from 1913 until 1930, but it also conveys the history of a brand that has revolutionized retail before going bankrupt.…
How to do market research? Phase 7: the transition to the business plan
By Pierre-Nicolas Schwab •
How to make the transition from your market research to your business plan? This is the last of the 7 steps of our market research methodology. Today we will discuss why market research needs to be seen as an input…
How to do market research? Phase 6: quantitative techniques
By Pierre-Nicolas Schwab •
How to do market research? The answers to this complex questions can be found in our online guide. After discussing qualitative techniques in our previous episode, we will deal today with the quantitative market research phase (which is the sixth…
How to do market research? Phase 5: qualitative techniques
By Pierre-Nicolas Schwab •
How to do market research? Discover today the fifth phase of our 7-step market research methodology. This episode is dedicated to qualitative market research methods. In our previous episodes (read them here: episodes 1, 2, 3, 4) we dealt with…
How to do market research? Phase 4: PESTEL and competition analysis
By Pierre-Nicolas Schwab •
How to do market research? This is the question we're helping you to answer with the publication of our online step-by-step guide to market research. Each of the 7 phases of our market research methodology is accompanied by a post…
How to do market research? Phase 3: choosing the right market research methods
By Pierre-Nicolas Schwab •
How to do market research? In our online guide to market research we divided our methodology into 7 phases. After having dealt with phases 1 and 2 in previous articles, the time has come to chose the right market research…
How to do market research? Phase 2 : improve your idea
By Pierre-Nicolas Schwab •
How to do market research ? Here comes the second phase of our 7-step methodology that we've spent 6 months developing. A white paper is available on our website (click here to access the introduction) that will explain you the…
