Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Smart bottles, from health to marketing
By Pierre-Nicolas Schwab •
Objects connected to a Network are becoming more and more common in our daily lives. In this article, we will discuss some initiatives concerning smart bottles. Contact us for your B2B market research Summary Drink more water thanks to smart…
Technology and artificial intelligence in retail
By Pierre-Nicolas Schwab •
We have recently talked about the role of artificial intelligence in games and the arts, but what about retail? Following our conference on the impact of artificial intelligence in the media, retail and insurance sectors, we return in this article…
The effects of ad frequency and recency on click-through-rate (CTR)
By Pierre-Nicolas Schwab •
Less is more. This could be the conclusion of a recent marketing research study on online advertising published in the IJRM (International Journal of Research in Marketing ; see references at the end of this article). The authors, Steffen Försch…
10753 views on Linkedin : how much traffic on our website ?
By Pierre-Nicolas Schwab •
I'm about to bust a myth : popularity on social media is not the key to drive traffic to your website. As you probably know I've been blogging for 12 years and have published some 3500 articles so far. Some…
Artificial intelligence: partner or substitute for the performing arts?
By Pierre-Nicolas Schwab •
Many platforms already use artificial intelligence to make personalised recommendations to their users - such as Netflix, Spotify, or the start-up Le Styliste recently discussed on this blog. Today, however, AIs are no longer merely analysing and suggesting but are…
Media research : 4 data journalism projects worth knowing
By Pierre-Nicolas Schwab •
As part of the Big Data Initiative (which I'm chairing) of the European Broadcasting Union, a conference was organized on 26 and 27 February 2019 in Munich to discuss the latest members' projects in the field of data journalism. Although…
Le Styliste: the conversational assistant who advises you in your shopping
By Pierre-Nicolas Schwab •
We recently interviewed Samuel Sadoun, CEO of start-up Le Styliste, who has created a conversational assistant that advises and guides consumers in their online purchases by providing them with stylistic recommendations adapted to their profile. A new online way of…
Cars will be the next theatres: the upcoming media revolution
By Pierre-Nicolas Schwab •
How will media entertainment look like in 10 years from now ? How will autonomous vehicles transform our in-car experience and drive our need for media entertainment ? I attended a presentation given by Michael Zink, a Vice President at…
Retail marketing strategy: Nicolas, Comtesse du Barry and de Neuville join forces
By Pierre-Nicolas Schwab •
In the age of the digitalisation of markets, many consumers are turning to e-commerce, sometimes undermining local shops, which are particularly affected by the phenomenon of showrooming. In response, retailers are increasingly redesigning their marketing strategy to maintain their share…
Audi e-tron : a track to test it at Munich airport
By Pierre-Nicolas Schwab •
The new Audi e-tron is the first 100% electric SUV of the Ingolstadt-based brand. It's quite unique and competes head-to-head with the new Jaguar i-Pace (which just got the prize of Car of the Year 2019). Audi promoted its new…
Artificial intelligence: a new opponent of reference in the gaming world
By Pierre-Nicolas Schwab •
Artificial intelligence, algorithms, are now an integral part of our daily lives. They play a role in various fields, which do not always have an obvious link with IT. Indeed, artificial intelligence (AI) is applied in many areas such as…
Impact of artificial intelligence in the retail, media and insurance sectors
By Pierre-Nicolas Schwab •
On the invitation of Philippe Warzée, editor-in-chief of Pub.be, I was pleased to present my latest thoughts on the impact of artificial intelligence in the media, retail and insurance sectors. The presentation started with a brief historical overview of recommendation…
Delhaize Fresh Atelier: analysis of a retail concept and new openings
By Pierre-Nicolas Schwab •
In November 2018, the Ravenstein Gallery, near Brussels Central Station, saw the emergence of the new retail concept of Delhaize, the Belgian mass retail company belonging to the Ahold group, called "Fresh Atelier". The city of Louvain (Leuven) has also…
What are the habits related to money withdrawals in Europe?
By Pierre-Nicolas Schwab •
Withdrawals of money from ATMs are, for many Europeans, the most efficient way to obtain cash. Recent events with the Bpost Bank in Belgium prove that consumers are very attached to their money habits. This article aims to understand the…
Market research: who are the customers of ride-hailing applications?
By Pierre-Nicolas Schwab •
Travel options are changing, and many American consumers' habits are also changing. 10 years after the creation of Uber, what is the status of private transport and ride-hailing applications? Who uses this type of application, how and why? In this…
Tribute to Karl Lagerfeld, an outstanding artist and a marketing genius
By Pierre-Nicolas Schwab •
Karl Lagerfeld is no longer with us. A fashion genius, he was also an extraordinary multi-talented and accomplished artist whose many facets were reflected in his artistic practices. The first paradox for this man who did not claim to be…
Correcteo transforms a niche market into a business opportunity
By Pierre-Nicolas Schwab •
The exercise of preparing a final thesis can be a complex task for a student. It is with a view to supporting them that Quentin Demey created Correcteo, a platform that allows students to receive the support they need to…
Interactive showcases: the innovative tool that retailers have always dreamed of?
By Pierre-Nicolas Schwab •
The creation of attractive storefronts is an integral part of the marketing plan in the retail sector. In the digital age, retailers are moving towards interactive displays. Storefronts that adapt to their environment and create interaction with this environment while…
Smart speakers : powerful trend or next technological disillusion?
By Pierre-Nicolas Schwab •
Everybody is talking about smart speakers. I know people who have one. Yet I always wondered what kind of value smart speakers can bring. Reflecting on my own behaviour I couldn't picture myself talking to my smartphone and I wondered:…
Online questionnaires in market research: beware of convenience samples
By Pierre-Nicolas Schwab •
We have recently devoted an article to the mistakes that should not be made when carrying out online market research (what is commonly called an online "survey"). One of these errors was the use of a convenience sample. In today's…
Customer satisfaction : Bpost Bank makes basic marketing mistakes
By Pierre-Nicolas Schwab •
Admittedly, interest rates are at their lowest. Certainly, the savings of Belgians have never been so high. Indeed, the banking sector is under pressure. And yes, bpost is not doing well. But is it really enough to explain that Bpost…
CoCasse vegetable tablets: a surprizing food innovation
By Pierre-Nicolas Schwab •
It was during our active monitoring of the marketing campaign at SIAL 2018 that we discovered CoCasse, one of the candidates for the SIAL Innovation Awards, which presented a product never before seen: a vegetable concentrate in the form of…
French media to launch unique ID initiative to fight Facebook Connect back
By Pierre-Nicolas Schwab •
10 french media groups just announced that they will be launching a shared ID service aiming at making users' life easier. The idea is to allow user to have a single account (email address, password) to access all media websites.…
Marketing research : purchase drivers of luxury iconic products
By Pierre-Nicolas Schwab •
An interesting piece of marketing research was presented on the last day of the International Marketing Trends conference that took place in Venice from 17 to 19 January 2019. The research was carried out by a team of 4 researchers…
