Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
How to do market research in a B2C setting?
By Pierre-Nicolas Schwab •
The purpose of this article is to present the ins and outs of B2C market research with a particular focus on the methods used and the difficulties expected. While in our online market research guide, we have discussed all the…
Thoughts on the future: these 3 factors will guarantee your employability
By Pierre-Nicolas Schwab •
At the end of 2018, I have taken the time to rest my mind and contemplate what 2019 and the following years will hold. The Christmas period now seems to be the only annual reprieve to do a little forward-thinking,…
Media Fast Forward: conference on news and algorithms
By Pierre-Nicolas Schwab •
Participating at conferences has the positive aspect that you force your capacity to be astonished, you confront new subjects and meet new people. The "Media Fast Forward" event organised on 14 December 2018 by the VRT (the Belgian Dutch-speaking public…
How do users behave when they can control the Spotify interface
By Pierre-Nicolas Schwab •
At the RecSys 2018 conference an interesting piece of research was presented by Yucheng Jin (University of Leuven), Nava Tintarev (TU Delft), Katrien Verbert (KU Leuven). Their paper, entitled "Effects of Personal Characteristics on the Music Recommender with Different Controllability" explores…
WeMaintain : this startup disrupts the market of elevator maintenance
By Pierre-Nicolas Schwab •
BFM Académie, the first contest for new business creators on radio and television, is now in its 13th edition and this year, it is Jade Francine, creator of WeMaintain, an elevator maintenance company, who is the winner. Its slogan is…
Mixed research methods for the analysis of recommendation algorithms
By Pierre-Nicolas Schwab •
The first day of the RecSys 2018 conference was dedicated to tutorials. One of them was assigned to mixed methods for evaluating user satisfaction. It was organised by a team of Spotify researchers (Jean Garcia-Gathright, Christine Hosey, Brian St. Thomas,…
This Delhaize supermarket has been turned into an Urban Art temple
By Pierre-Nicolas Schwab •
What can be done with an abandoned supermarket? A temple of urban art? In any case, this is what Alexandra Lambert and Fred Atax of the Strokar association, who initiated the artistic project around a former supermarket in Brussels, asked…
AI revolution in media : BBC4 broadcasts program made by machine
By Pierre-Nicolas Schwab •
On the 4th and 5th of September, a unique television experience took place in the United Kingdom on one of the BBC channels. It is on BBC4 that 2 exceptional evenings dedicated to artificial intelligence took place. In addition to…
Overview of RecSys 2018 at EBU conference on artificial intelligence
By Pierre-Nicolas Schwab •
A two-day conference was held at the headquarters of the European Broadcasting Union (EBU) in Geneva on 8 and 9 November. I had the pleasure of hosting a workshop on ethics and artificial intelligence aspects on the first day and…
BNR Smart Radio : a mobile app powered by AI to reach niche audiences
By Pierre-Nicolas Schwab •
At the IBC 2018 show (the ideal place to do market research in the broadcasting sector) I stumbled upon a very interesting innovation presented by BNR Nieuwsradio during one of the conferences. BNR Nieuwsradion is the only commercial radio in…
BMMA : Keynote on the use of artificial intelligence in the media industry
By Pierre-Nicolas Schwab •
At the invitation of the Belgian Management and Marketing Association (BMMA), I was delighted to be able to give a keynote on 15/11/2018 about the applications of artificial intelligence in the media sector. This presentation, which was illustrated with several…
Market research at SIAL Paris 2018. Trend #5: Sensational Food
By Pierre-Nicolas Schwab •
Pleasure is undoubtedly one of the values that guide innovation in the food industry. It comes in different forms, and we would like to treat today "sensational" products, those that provide intense pleasure. In today's article, we illustrate this area…
Market research at SIAL Paris 2018. Trend #4: Clean Food
By Pierre-Nicolas Schwab •
The trend in the food market that we have called "clean food" includes various directions ranging from healthy snacking (see on this subject Eat Real products), vegetable alternatives such as those proposed by Pedon, the expansion of organic food that…
Market research at SIAL Paris 2018. Trend #3: Veggie alternatives
By Pierre-Nicolas Schwab •
Consumers who are vegan enthusiasts represent only 1% of the population and vegetarians only 2%. These are niche markets on which some companies are still trying to focus. A much larger niche is the flexitarians, that part of the population…
Market research at SIAL Paris 2018. Trend #2: Easy Snacking
By Pierre-Nicolas Schwab •
Pleasure remains one of the significant areas of innovation in the field of food and the SIAL Paris 2018 world food exhibition allowed us to identify some exciting products that are following this trend. To understand all the market trends,…
Market research at SIAL Paris 2018. Trend #1: Super Food
By Pierre-Nicolas Schwab •
Our market research on the food market conducted at SIAL Paris 2018 has enabled us to identify some key trends that we will share with you in a series of articles on this blog. If you would like more information…
SIAL Paris 2018: What are the trends in the food market?
By Pierre-Nicolas Schwab •
SIAL Paris, the leading trade fair for innovation in the food sector, takes place every 2 years in the Exhibition Centre, Villepinte, in the north of Paris. It is generally said that 3000 new products are presented during the 5…
Recommendation systems: a scientific investigation of user inaction
By Pierre-Nicolas Schwab •
One of the most interesting researches at RecSys 2018 was for me the paper on user inaction by Qian Zhao, Martijn Willemsen, Gediminas Adomavicius, F. Maxwell Harper and Joe Konstan (full title: "Interpreting User Inaction in Recommender Systems"). We are so focused on…
Netflix uses algorithms to personalize images to your very taste
By Pierre-Nicolas Schwab •
Netflix presentation at RecSys conferences always attract a lot of attention. This year was no different. Netflix presented several papers and in today's article I'd like to discuss the presentation given by Fernando Amat on artwork personalization. We know that…
Le Testeur, a store to conduct market research in real conditions
By Pierre-Nicolas Schwab •
As part of our marketing and retail monitoring, we have recently interviewed Sabrina Le Bourgeois, Director of communications at SEMAEST, a mixed economy company based in Paris, to learn more about the Le Testeur boutique located at 14 rue du…
We need to rethink how to study filter bubbles: here’s why
By Pierre-Nicolas Schwab •
At the RecSys conference, the last part of my keynote was dedicated to nuancing the myth of filter bubbles and to show the limitations of current academic research and propose a new research framework. Research on filter bubbles has been…
SIAL, the world’s largest food innovation fair, opens its door in Paris
By Pierre-Nicolas Schwab •
Like every 2 years, time has come to spend a few days in Paris to research the latest trends in the food and drink industry. There is no better place to do it than to visit the SIAL, the worldwide…
Trocotel : how solving customer dissatisfaction leads to new business
By Pierre-Nicolas Schwab •
The Trocotel website is an interactive platform created by Etienne Merlo and Jérôme Rouvront, both former employees of the Accor group. We went to interview Etienne Merlo to better understand the motivating factors behind the creation of this website. The…
Market research: the use of mobile diaries in TV audience measurement
By Pierre-Nicolas Schwab •
In today's article will discuss the use of mobile diaries as a market research method. Mobile diaries are largely unknown; yet a recent research paper sheds light on the potential of this tool to complement existing quantitative market research techniques.…
