Market research news

The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.

Brexit: which impact on the roaming charges? [Study]
By Pierre-Nicolas Schwab •29 december 2020
What will be the impact of Brexit on roaming charges? This is the question that all travellers used to travelling to the UK ask themselves. We can already predict with certainty that regulars crossing the Channel will be short-changed. Here's why.…
- Marketing
Lidl Sneakers: analysis of a marketing phenomenon
By Pierre-Nicolas Schwab •27 december 2020
Lidl sneakers, Lidl socks, beach shoes in the bright colours of the German brand have made the buzz at the end of this year 2020 in France. On Sunday 27th December 2020, a wind of madness blew through the Lidl shops…
- Marketing
France’s best craftsman does everything to ensure customer satisfaction [video]
By Pierre-Nicolas Schwab •18 december 2020
In this 19th (and last) episode of "The Business World with Pierre-Raffaele", our star presenter goes to meet Philippe Rhéau, Best Craftsman of France (MOF). Philippe Rhéau is a craftsman with a passion for products, respect for taste but also…
- Entrepreneurship
Up until My Last Breath: Intermarché’s advertisement that annoys me
By Pierre-Nicolas Schwab •14 december 2020
Last week, a friend of mine (the excellent Hugues Rey, CEO of Havas) posted on his blog an ad for Intermarché entitled "Intermarché, Up until My Last Breath". This ad annoyed me and made me question the authenticity of the…
- Marketing
Data visualization: definition, examples, tools, advice [guide 2021]
By Pierre-Nicolas Schwab •9 december 2020
Data Visualization, or DataViz, is the discipline that focuses on the graphical representation of raw data. The purpose of data visualization is to create value. The last few years have seen the emergence of new tools and practices around data visualization…
- Big data
Market research in the EU: The 10 best data sources
By Pierre-Nicolas Schwab •8 december 2020
To conclude our series on the best data sources in different European countries, this article is devoted to sources specific to the European Union. Find the list of data sources by country at the end of the article. A checklist…
- Marketing
Mendi, a technological innovation to strengthen your brain
By Pierre-Nicolas Schwab •7 december 2020
Mendi is a neurotechnology company of which Moha Bensofia is CEO. In a few words, Mendi aims to improve the mental and cerebral health of its users. We discuss this in detail in this podcast. Discover this entrepreneurial adventure in…
- Innovation
The 5G is on the market and research for 6G is underway
By Pierre-Nicolas Schwab •4 december 2020
While 5G is flourishing in many countries around the globe, research into 6G is already underway. In this article, we detail the technical and technological aspects of these wireless connections and their uses. Summary The 5G 5G technology for novices…
- Innovation
[Podcast] Typewise would like to simplify typing on smartphones
By Pierre-Nicolas Schwab •30 november 2020
Typewise is a tech start-up launched by David Eberle and his partner Janis Berneker with the idea of helping smartphone users by simplifying typing. This entrepreneurial adventure is proving to be particularly rich in twists and turns. Discover this entrepreneurial…
- Entrepreneurship
Jérôme Grimonpon, a French chocolate specialist, is an entrepreneur like no other
By Pierre-Nicolas Schwab •27 november 2020
In this episode of "The Business World with Pierre-Raffaele", our star presenter (10 years old at the time of the shooting) receives a very talented French chocolate specialist: Jérôme Grimonpon. Jérôme Grimonpon has been elected chocolatier of the year by the Gault&Millau…
- Entrepreneurship
How to transform a 9m² office into a multifunctional space
By Pierre-Nicolas Schwab •25 november 2020
How can you transform your office into a multifunctional space? Due to the lock-down, more and more of you are spending more and more time cooped up in your office. And because you can't move the walls, you have to be…
- Misc.
Market research in the Netherlands: the 10 best data sources
By Pierre-Nicolas Schwab •24 november 2020
This week we list our TOP 10 data sources to help you with your market research in the Netherlands. We have already named several sources to help you conduct your research in Europe (a full list of countries whose data…
- Misc.
- Research
[Podcast] Teaching children to use digital technology
By Pierre-Nicolas Schwab •23 november 2020
Nathalie Kuborn (We Are Coders), Gaëlle Girardeau (Cood) and Christophe Coquis (Geek Junior) talk to us about learning about computers, digital technology and the introduction to digital culture for children: the market, courses and advice. The market for teaching digital…
- Big data
Covid-19: Impact on the cultural sector [research]
By Pierre-Nicolas Schwab •18 november 2020
The second wave of the Covid is suffocating the cultural sector even more. Theatres, opera houses, museums, concert halls are all places that had to close their doors even though they were not a source of contamination. Since the beginning…
- Marketing
Market research in Portugal: the 10 best data sources
By Pierre-Nicolas Schwab •17 november 2020
Continuing our series on the best data sources, we now detail which sources to use for your market research in Portugal. A checklist is also provided at the end of this article. Contact us for our B2B studies Summary Official…
- Misc.
[Podcast] SpaceSense, satellite image processing start-up using AI
By Pierre-Nicolas Schwab •16 november 2020
SpaceSense is a recent French start-up offering a solution for processing satellite imagery using artificial intelligence. We learn more in this podcast with Sami Yacoubi, co-founder of SpaceSense. Discover this entrepreneurial adventure in this new podcast.Haut du formulaire [newsletter-call tag="podcast"]…
How to effectively evaluate the user experience?
By Pierre-Nicolas Schwab •13 november 2020
The user experience is a crucial element of digital businesses. There are several methods to measure this user experience at different levels. First of all, it is essential to understand that the better the user experience is, the more satisfied…
- Marketing
Reinventing the museum experience with eye-tracking
By Pierre-Nicolas Schwab •11 november 2020
The customer experience in museums is mostly the same for everyone. It is linear. Our major cultural institutions do not propose differentiated customer experiences. The emerging use of Big Data in the museum space makes it possible to apprehend all the…
- Research
- Strategy
Market research in Spain: the 10 best data sources
By Pierre-Nicolas Schwab •10 november 2020
Today, we detail our top 10 data sources to help you with your market research in Spain. In this article, we list the leading providers of national statistical data on the national market, economy and the specificities of the Spanish…
- Marketing
[Podcast] Optimising sales prices with Pricing HUB
By Pierre-Nicolas Schwab •9 november 2020
Discover this entrepreneurial adventure in this new podcast. [newsletter-call tag="podcast"] Sommaire Chapter 1: your entrepreneurial experience in 3² point Chapter 2: The genesis of the business idea Chapter 3: Validation of the business idea Chapter 4: Getting started Chapter 5:…
- Entrepreneurship
Remote focus groups: different methods to learn about
By Pierre-Nicolas Schwab •6 november 2020
For many years, researchers have been studying the use of modern means of communication (chat, telephone, video-conferencing, and so on) and for their influence on qualitative research and focus groups. The covid-19 health crisis is pushing us to rethink our…
- Marketing
How to increase the number of retweets [research]
By Pierre-Nicolas Schwab •4 november 2020
Increasing visibility on social media has become essential for any good brand that respects itself. For some of them, Twitter is a platform of choice. But with the rules of the game primarily influenced by social bots, how can you…
- Research
Market research in Italy: the 10 best data sources
By Pierre-Nicolas Schwab •3 november 2020
This article provides you with our TOP 10 data sources to consult if you wish to carry out your market research in Italy. We have already listed several sources for your research in Europe. We will continue to provide you…
- Marketing
Comparison of pensions across the European Union by country
By Pierre-Nicolas Schwab •2 november 2020
Pension systems are different in each country: retirement age, minimum years of contributions, amount of pension (or rather: percentage of salary). The rules are different depending on the number of years (or trimesters) accumulated and on whether you have contributed…
- Misc.