Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Tutorial: How to create a Joyplot using Tableau
By Pierre-Nicolas Schwab •
After having explained to you how to create an isometric hexmap, I now tackle a more difficult subject: creating a joyplot using Tableau. I used a joyplot in the visualisation I submitted to the IronViz. As this type of graph is relatively…
RecSys 2020 : 4 reasons why social media manipulate us
By Pierre-Nicolas Schwab •
The RecSys 2020 conference took place last week in a new form because of the pandemic. I should have been in Rio de Janeiro with the rest of the scientific community to talk about recommendation systems like every year. Covid-19 changed our…
Market research in Belgium: the 10 best data sources
By Pierre-Nicolas Schwab •
Last week we delivered our Top 10 in France. This week, find the 10 data sources to consult for your market research in Belgium. These sources will be useful to you, whether you are a newcomer to the market, a…
[Podcast] Labtoo brings together project leaders and R&D service providers
By Pierre-Nicolas Schwab •
Labtoo is a networking platform that connects project leaders and companies with laboratories. Since 2018, Sophie Hue and Guillaume Leboucher, co-founders of the start-up, aim to accelerate research projects and enable innovators to find solutions to their R&D problems more…
Covid-19: impact on the IT consulting market and outlook
By Pierre-Nicolas Schwab •
The Covid-19 crisis has had a massive impact on the IT market. Some parts of this sector have benefited (think of everything that revolves around remote working), but others have also suffered enormously. This is the case of IT consultancy. According…
Following in the footsteps of Lorenzo Lotto in the Marche region (Italy)
By Pierre-Nicolas Schwab •
In some regions, it is still possible to make significant artistic discoveries off the beaten track. This is the case of the Marche region in Italy, whose cultural heritage is intertwined with the history of the Vatican. Lorenzo Lotto awaits you there. The Marche…
Market research in France: the 10 best sources of data
By Pierre-Nicolas Schwab •
15 years of experience in carrying out market research in many countries has enabled us to build up a very comprehensive directory of the best sources of information. Today we are delivering our TOP 10 data sources to help you…
[Podcast] Cocomiette, a traditionally brewed beer made with recycled bread
By Pierre-Nicolas Schwab •
Green Family produces and markets traditionally brewed, local and sustainable beers. They are elaborated using a portion of unsold bread in the recipes. The Cocomiette beers launched by Charlotte Desombre and Amandine Delafon in August 2018 are brewed in two regions in…
[Podcast] Drug trafficking in Antwerp: anthropological research by Teun Voeten
By Pierre-Nicolas Schwab •
Teun Voeten relates in this podcast how he combines science and journalism to produce unique sociological and anthropological studies. With a doctorate in cultural anthropology from the University of Leiden, Dr. Teun Voeten has spent 30 years of his life…
Qualitative research on Chinese tourists undermines stereotypes
By Pierre-Nicolas Schwab •
Are the leading museums doing enough to understand the customer experience they offer? In this article, I have looked at the use of Big Data to understand visitor expectations better and increase satisfaction. Even without Big Data, it is possible to…
[Podcast] The impact of the COVID-19 on ARTE, with Valentin Duboc
By Pierre-Nicolas Schwab •
This week, we offer a particular podcast. Today, we discuss the impact of the COVID-19 on a well-known media of the French and German-speaking countries: The television channel, ARTE. Valentin Duboc, Marketing Director at ARTE, talks to us about…
COVID-19: The market for luxury cars does not follow the same trends
By Pierre-Nicolas Schwab •
Update: 13th October 2020. The market for automobiles has been affected by the COVID crisis, as have many other sectors. While annual sales are down for many manufacturers and dealerships, what about Luxury cars? If you only have 30 seconds…
Rethinking the customer experience in museums with (Big) data
By Pierre-Nicolas Schwab •
How can Big Data help museums reinvent themselves? How can data collection techniques be used to understand visitors better? How can data be used to build visitor loyalty? In this article, we propose a series of reflections on current and…
[Podcast] Groover, the platform that connects artists and the media
By Pierre-Nicolas Schwab •
Groover was thought up by three young entrepreneurs to simplify relations between artists and the media, labels and professionals in the music sector, and thus solving the promotion of artists. To this end, Romain Palmieri and his associates have conducted,…
Market research: Tax incentives for electric cars in Europe
By Pierre-Nicolas Schwab •
Today, electric vehicles are even more expensive to purchase than internal combustion vehicles. Fortunately, there are tax incentives for the purchase of electric cars in Europe. These incentives are intended to simplify the transition to cleaner mobility. Discover in this…
To study drug trafficking, he met drug dealers in prison
By Pierre-Nicolas Schwab •
What do Sudhir Venkatesh and Teun Voeten have in common? Both are anthropologists, and both have frequented drug traffickers to conduct research. [caption id="attachment_46094" align="aligncenter" width="838"] A grenade exploded in Deurne, where Teun Voeten lives. This is the umpteenth manifestation…
Post Covid-19 strategy: keep cost-cutting or start investing?
By Pierre-Nicolas Schwab •
The return to work and school in September 2020 is atypical and is subject to uncertainty. Companies are wondering whether the long-awaited recovery will finally take place. Nothing is more uncertain. Nevertheless, companies that wait too long could be the…
Isometric Hexmap using Tableau: a step-by-step guide
By Pierre-Nicolas Schwab •
As part of my participation in the Iron Viz 2020, I created a new type of visualisation using Tableau, which has received a lot of positive feedback. I called it 'isometric hexmap'. In this article, I explain how to reproduce…
Tableau Iron Viz 2020: thoughts on my first participation
By Pierre-Nicolas Schwab •
The Iron Viz is the "world championship" that crowns the 3 leading Tableau developers, a software that allows you to visualise the data. This year I decided to participate also (access my contribution here). In this article, I look back on my…
The case of Arash Derambarsh: this imposture is hiding others
By Pierre-Nicolas Schwab •
Arash Derambarsh has exploded in mid-air. Lawyer, politician, he had received what he called on his blog the "Nobel Prize for Sustainable Development" (the Win-Win Award) had his doctorate in law withdrawn for plagiarism. His doctoral thesis was 92% plagiarism.…
Migration to Europe: interactive visualisation using Tableau
By Pierre-Nicolas Schwab •
How can migration to EU countries be represented attractively? This is the question I wanted to answer using Tableau Software. If the question was simple, the answer was not so simple, and it took me a few days of deliberation…
What do you have to talk about on LinkedIn to get likes and comments?
By Pierre-Nicolas Schwab •
After analysing the best hours to post on LinkedIn, I tackled a much more difficult problem: determining which topics generated the most views and engagement on LinkedIn. In today's post, I will show you the results I was able to…
What is the best time to post on LinkedIn?
By Pierre-Nicolas Schwab •
In their attempt to understand how the LinkedIn algorithm works, users of this social network often debate the ideal time to put their content online. I decided to do some analysis to get to the bottom of the truth and…
Fuzzy Matching with Alteryx: tests, results and comparison
By Pierre-Nicolas Schwab •
Fuzzy matching is a handy technique in many everyday situations. Alteryx offers a Fuzzy Matching feature that I have compared to Anatella's function. I had already talked about Fuzzy Matching in this post. The features of Fuzzy Matching in Tableau Prep…
![Illustration of our post "[Podcast] Labtoo brings together project leaders and R&D service providers"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/labtoo-labo.jpg)
![Illustration of our post "[Podcast] Cocomiette, a traditionally brewed beer made with recycled bread"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/biere-pain-artisanal.jpg)
![Illustration of our post "[Podcast] Drug trafficking in Antwerp: anthropological research by Teun Voeten"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/trafic-drogue-anvers.jpg)
![Illustration of our post "[Podcast] The impact of the COVID-19 on ARTE, with Valentin Duboc"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/arte-logo.jpg){kind=logo}
![Illustration of our post "[Podcast] Groover, the platform that connects artists and the media"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/groover-relation-artistes.jpg)
