Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
B2B qualitative research: what compensation should be offered to respondents?
By Pierre-Nicolas Schwab •
Qualitative research in B2B is particularly complicated to organize, mainly because of the recruitment of respondents. This article explains what options you have to compensate respondents for their time. Contact us for your B2B market research Summary The challenge of B2B qualitative…
ETL: comparison, selection criteria, advice [guide 2022]
By Pierre-Nicolas Schwab •
ETL: Extract - Transform - Load. These 3 words alone summarize the functionalities that software solutions belonging to this family must fulfil. THEREFORE, an ETL tool is a software that simplifies data preparation, local or on the cloud. The latter focuses…
New car market: analysis and origin of an unprecedented crisis
By Pierre-Nicolas Schwab •
The new car market is in crisis. Sales fell further in 2021, and the decline is as much as 25% compared to 2019. The automotive sector is one of the only sectors that has not benefited from the post-COVID economic recovery. Four…
Editions En Cavale: the children’s game publisher [Podcast]
By Pierre-Nicolas Schwab •
En Cavale is a start-up from the Lyon area that has developed an innovative concept of games for children. Unlike computer games, En Cavale's ambition is to take our little ones off their screens and make them live adventures... by mail. When…
Customer experience: key points and analysis [Guide 2025]
By Pierre-Nicolas Schwab •
Customer experience refers to all the relationships between a customer and a company. These steps are numerous and range from the birth of the need to the end of the association through the purchase and use of the product or service. Customer…
Amazon Prime Video’s pop-up store says a lot about the streaming market
By Pierre-Nicolas Schwab •
The opening of the Amazon Prime Video pop-up store in Paris from 10 to 12 December 2021 had everything to please: a prestigious address (30 place de la Madeleine), a great brand (Amazon), a promising experience (the video club with Amazon-style),…
Ethik’Hotels: the platform for eco-responsible tourism [Podcast]
By Pierre-Nicolas Schwab •
Ethik'Hotels is a start-up that allows travelers to find eco-responsible accommodations worldwide. Passionate about eco-responsible tourism, its founder, Anne Chéné, has taken advantage of the Covid crisis to turn her passion into a business. In this podcast, she talks about her…
5 disadvantages of the Net Promoter Score (NPS)
By Pierre-Nicolas Schwab •
The Net Promoter Score (NPS) has 5 drawbacks that must be considered when measuring customer satisfaction. These drawbacks do not detract from the NPS value, but they lead us to propose alternative solutions for our projects. These solutions aim at making satisfaction surveys real…
Carrefour Flash: thoughts on this autonomous store and connected retail
By Pierre-Nicolas Schwab •
Carrefour has announced the opening of its standalone store "Flash" at 11 avenue Parmentier in Paris. This connected store promises to shop in 10 seconds and pay in 10 seconds. This first Carrefour "Flash" store was created with the American start-up AiFi and…
4 Biggest Challenges Employees Face While Working Remotely
By Pierre-Nicolas Schwab •
Working from bed and staying in pajamas all day felt like a dream come true when the pandemic started. However, we started missing our old desks and small talks in the office. Here is a list of the most…
Customer experience: 5 key moments to measure customer satisfaction
By Pierre-Nicolas Schwab •
Measuring customer satisfaction is difficult in the digital age. Since the Covid crisis, the digital transformation has accelerated, blurring the lines of the customer experience even more. The customer experience has become so complex that it is almost impossible to identify all…
4 reasons for Netflix to publish its ratings
By Pierre-Nicolas Schwab •
Netflix has decided to publish its ratings every Tuesday on a dedicated website. This is an essential change for the Los Gatos-based company, which had somewhat accustomed us to the opacity of its audiences. Netflix is now making public a TOP 10…
Goodvest: the promise of responsible investing [Podcast]
By Pierre-Nicolas Schwab •
Goodvest is a start-up that offers responsible investment solutions. In this Podcast, its CEO, Joseph Choueifaty, talks about his entrepreneurial adventure and ambitions for Goodvest. He also explains how he inexpensively tested the market's interest in his idea before launching and…
Qualitative interviews in B2B: what is the budget?
By Pierre-Nicolas Schwab •
Qualitative interviews are probably an essential method for B2B market research. Nevertheless, we notice that many companies do not know what to expect in terms of budget. This article explains how to budget for qualitative interviews in B2B and what the alternatives…
Netflix ratings: tough competition for the most popular movies and series
By Pierre-Nicolas Schwab •
Netflix now publishes its weekly ratings in the form of a TOP 10 of the number of hours watched worldwide. Although Netflix only publishes the total number of hours watched, this data is still rich in information for those who want…
Marketing 360: definition, examples, action plan [Guide 2022].
By Pierre-Nicolas Schwab •
360 marketing is a communication strategy that relies on all relevant channels for the brand. Therefore, through a 360 marketing approach, it is necessary to identify and activate all the communication channels to reach prospects and customers. In this article, you will…
Starbucks and Amazon Go, launch a joint store in New York
By Pierre-Nicolas Schwab •
A joint Starbucks and Amazon Go store has opened in New York on 59th Street between Park and Lexington avenues. It's the first time that 2 brands have joined forces to open a common sales outlet. You will find in this article…
Marketing mix: analysis of the cosmetics brand Lush
By Pierre-Nicolas Schwab •
We have often talked about the cosmetics brand Lush as an example of customer experience. Today we propose an analysis of the Lush marketing mix. We will follow the 7P method, the steps of which you will find in our marketing mix analysis grids. The…
Assurly disrupts the mortgage insurance market [Podcast]
By Pierre-Nicolas Schwab •
Assurly is a company that belongs to the insurtech sphere, the meeting point between the insurance sector and technology. It brings an innovative vision to the real estate credit insurance market, and its recent fundraising (€6m) is a testament to its potential. We…
Customer satisfaction: issues and challenges in the post-covid era
By Pierre-Nicolas Schwab •
What are the challenges of customer satisfaction? Can we still build customer loyalty? This is a reasonable question to ask. Indeed, we can observe a return of transactional marketing to the detriment of relational marketing, prevalent since the 90s. With the erasure…
We forgive mistakes made by algorithms more easily than by humans
By Pierre-Nicolas Schwab •
Algorithms have taken over. They are in charge of making more and more decisions. More and more complex decisions affect all aspects of our lives. But algorithms are not perfect. They also make mistakes. So, a question arises: do we forgive algorithms more…
For Axa, customer satisfaction is not a priority. And it’s no secret!
By Pierre-Nicolas Schwab •
Customer satisfaction seems to be a foreign concept to Axa, and the company makes no secret of it. When you send in a question via the Axa website, the promise that you will receive an answer within 30 days is simply staggering. If we…
How to stimulate discovery with recommendation algorithms
By Pierre-Nicolas Schwab •
The RecSys 2021 conference on recommendation algorithms has just ended. The hybrid mode did not simplify the interactions, but the exciting presentations followed one another and did not fail to give rise to new ideas here and there. This was the case…
Coding Park introduces children to programming [Podcast].
By Pierre-Nicolas Schwab •
Coding Park is an interactive platform that allows children to learn to code. Its two "masterminds," Amine Lajmi and Adrien Elkaim, told us about the development of Coding Park and their ambitions for the future. The start-up is a winner of…
![Illustration of our post "ETL: comparison, selection criteria, advice [guide 2022]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/ETL-extract-transform-load.jpg)
![Illustration of our post "Editions En Cavale: the children’s game publisher [Podcast]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/Astrid_Faure.png)
![Illustration of our post "Customer experience: key points and analysis [Guide 2025]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/customer-journey-parcours-client-TN.jpg)
![Illustration of our post "Ethik’Hotels: the platform for eco-responsible tourism [Podcast]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/tourism.jpg)
![Illustration of our post "Goodvest: the promise of responsible investing [Podcast]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/IT-ecology-environment.jpg)
![Illustration of our post "Marketing 360: definition, examples, action plan [Guide 2022]."](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/marketing-360.jpg)
![Illustration of our post "Assurly disrupts the mortgage insurance market [Podcast]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/assurly-toufik-gozim.jpg)
![Illustration of our post "Coding Park introduces children to programming [Podcast]."](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/codingpark.jpg)