Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
4 Biggest Challenges Employees Face While Working Remotely
By Pierre-Nicolas Schwab •
Working from bed and staying in pajamas all day felt like a dream come true when the pandemic started. However, we started missing our old desks and small talks in the office. Here is a list of the most…
Customer experience: 5 key moments to measure customer satisfaction
By Pierre-Nicolas Schwab •
Measuring customer satisfaction is difficult in the digital age. Since the Covid crisis, the digital transformation has accelerated, blurring the lines of the customer experience even more. The customer experience has become so complex that it is almost impossible to identify all…
4 reasons for Netflix to publish its ratings
By Pierre-Nicolas Schwab •
Netflix has decided to publish its ratings every Tuesday on a dedicated website. This is an essential change for the Los Gatos-based company, which had somewhat accustomed us to the opacity of its audiences. Netflix is now making public a TOP 10…
Goodvest: the promise of responsible investing [Podcast]
By Pierre-Nicolas Schwab •
Goodvest is a start-up that offers responsible investment solutions. In this Podcast, its CEO, Joseph Choueifaty, talks about his entrepreneurial adventure and ambitions for Goodvest. He also explains how he inexpensively tested the market's interest in his idea before launching and…
Qualitative interviews in B2B: what is the budget?
By Pierre-Nicolas Schwab •
Qualitative interviews are probably an essential method for B2B market research. Nevertheless, we notice that many companies do not know what to expect in terms of budget. This article explains how to budget for qualitative interviews in B2B and what the alternatives…
Netflix ratings: tough competition for the most popular movies and series
By Pierre-Nicolas Schwab •
Netflix now publishes its weekly ratings in the form of a TOP 10 of the number of hours watched worldwide. Although Netflix only publishes the total number of hours watched, this data is still rich in information for those who want…
Marketing 360: definition, examples, action plan [Guide 2022].
By Pierre-Nicolas Schwab •
360 marketing is a communication strategy that relies on all relevant channels for the brand. Therefore, through a 360 marketing approach, it is necessary to identify and activate all the communication channels to reach prospects and customers. In this article, you will…
Starbucks and Amazon Go, launch a joint store in New York
By Pierre-Nicolas Schwab •
A joint Starbucks and Amazon Go store has opened in New York on 59th Street between Park and Lexington avenues. It's the first time that 2 brands have joined forces to open a common sales outlet. You will find in this article…
Marketing mix: analysis of the cosmetics brand Lush
By Pierre-Nicolas Schwab •
We have often talked about the cosmetics brand Lush as an example of customer experience. Today we propose an analysis of the Lush marketing mix. We will follow the 7P method, the steps of which you will find in our marketing mix analysis grids. The…
Assurly disrupts the mortgage insurance market [Podcast]
By Pierre-Nicolas Schwab •
Assurly is a company that belongs to the insurtech sphere, the meeting point between the insurance sector and technology. It brings an innovative vision to the real estate credit insurance market, and its recent fundraising (€6m) is a testament to its potential. We…
Customer satisfaction: issues and challenges in the post-covid era
By Pierre-Nicolas Schwab •
What are the challenges of customer satisfaction? Can we still build customer loyalty? This is a reasonable question to ask. Indeed, we can observe a return of transactional marketing to the detriment of relational marketing, prevalent since the 90s. With the erasure…
We forgive mistakes made by algorithms more easily than by humans
By Pierre-Nicolas Schwab •
Algorithms have taken over. They are in charge of making more and more decisions. More and more complex decisions affect all aspects of our lives. But algorithms are not perfect. They also make mistakes. So, a question arises: do we forgive algorithms more…
For Axa, customer satisfaction is not a priority. And it’s no secret!
By Pierre-Nicolas Schwab •
Customer satisfaction seems to be a foreign concept to Axa, and the company makes no secret of it. When you send in a question via the Axa website, the promise that you will receive an answer within 30 days is simply staggering. If we…
How to stimulate discovery with recommendation algorithms
By Pierre-Nicolas Schwab •
The RecSys 2021 conference on recommendation algorithms has just ended. The hybrid mode did not simplify the interactions, but the exciting presentations followed one another and did not fail to give rise to new ideas here and there. This was the case…
Coding Park introduces children to programming [Podcast].
By Pierre-Nicolas Schwab •
Coding Park is an interactive platform that allows children to learn to code. Its two "masterminds," Amine Lajmi and Adrien Elkaim, told us about the development of Coding Park and their ambitions for the future. The start-up is a winner of…
Cloud Act and GDPR: can we host our data in the Cloud?
By Pierre-Nicolas Schwab •
Does your use of cloud services lead you to violate the GDPR? Can you store your data on AWS, Azure, ... and still comply with the GDPR? The American Cloud Act sows doubt and creates a legal uncertainty which we discussed with…
Marketing Mix: Duracell Optimum breaks battery market codes
By Pierre-Nicolas Schwab •
In a sector as "banal" as that of batteries, it is difficult to stand out. However, Duracell has just pulled off a real "marketing coup" with the launch of "Duracell Optimum." This is an opportunity for us to analyze the marketing mix. [gallery…
The Organic Market: 2021, the year when everything went haywire.
By Pierre-Nicolas Schwab •
Has the organic market entered a period of crisis? Can organic farming reach 25% of cultivated areas as the European Commission would like? These are some of the questions that the latest statistics on the organic market in France shed light on. They…
Alert on the misappropriation of intellectual property
By Pierre-Nicolas Schwab •
Intellectual property misappropriation is a problem that originated in China and is rapidly developing in Europe. This misappropriation consists of a Chinese brand trying to acquire intellectual property rights on counterfeit products. Maître. Jérôme Tassi, whom we had already interviewed in the PicRights case,…
Fundraising in Europe: only 8.1% women!
By Pierre-Nicolas Schwab •
In our latest research on the fundraising of European companies in 2020-2021, we highlighted the total under-representation of women. They represent barely 8% of the founders of these companies. Today's research goes deeper into the subject to understand which countries women are best…
How TaData allows Internet users to monetize their data
By Pierre-Nicolas Schwab •
TaData is the first platform for monetizing personal data. It proposes to 15-35-year-olds (for now) to earn money with their personal data. In this podcast, we welcome Laurent Pomies, one of the 2 co-founders of TaData, to tell us about his…
Amazon’s innovations have a price: human and environmental
By Pierre-Nicolas Schwab •
I am a big fan of Amazon. Personally, for the customer experience that is proposed, and professionally for the innovative nature of this company. Nothing surprises me more than Amazon's ability to launch technical revolutions like Amazon Go and the "Just Walk Out" technology. The last…
PayPal and Pinterest: a marriage of love or reason?
By Pierre-Nicolas Schwab •
The race to differentiate has begun in the banking industry. PayPal is following the path set by the 3 banks we predicted wanted to create a "super app": Revolut, Tinkoff, and Yono SBI. Now it's PayPal that could buy Pinterest for $45 billion (although the company…
A visit to the most prominent Amazon Fresh in Washington
By Pierre-Nicolas Schwab •
Welcome to the ultra-technological world of Amazon Fresh. Today we're visiting the 2nd most prominent Amazon Fresh in the United States of America (700 square meters) in Washington. It's equipped with "Just Walk Out" technology and allows you to shop without going through…
![Illustration of our post "Goodvest: the promise of responsible investing [Podcast]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/IT-ecology-environment.jpg)
![Illustration of our post "Marketing 360: definition, examples, action plan [Guide 2022]."](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/marketing-360.jpg)
![Illustration of our post "Assurly disrupts the mortgage insurance market [Podcast]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/assurly-toufik-gozim.jpg)
![Illustration of our post "Coding Park introduces children to programming [Podcast]."](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/codingpark.jpg)
