Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
57 unpublished Linkedin statistics
By Pierre-Nicolas Schwab •
The LinkedIn statistics you find on the internet are often the same: the number of users, geographical distribution, and age ... In this article, we offer you 57 new LinkedIn statistics. They are unpublished simply because they are calculated from a dataset that…
Consumption in 2022: statistics, trends, growth sectors
By Pierre-Nicolas Schwab •
Several recent Market Research projects allow us to anticipate consumer trends in 2022 and changes in purchasing habits. First, Covid, then the war in Ukraine, has profoundly changed our habits and, in turn, the products we buy. The current economic and geopolitical situation adds…
The radical change in the profile of stock market investors [Research]
By Pierre-Nicolas Schwab •
Thanks to Covid young people have turned mainly to the stock market to invest their money. Beyond crypto-currencies, primarily abandoned by older investors, we can see that a fresh wind is blowing on the stock market. The younger generations are shaking up…
SEO: 5 reasons not to have your work written by others
By Pierre-Nicolas Schwab •
Having others write your content is tempting when you don't have time to care for your blog or social networks. Content is the lifeblood of inbound marketing. Unfortunately, time and discipline are often lacking. So, we're sometimes tempted to reach into our…
Nudge marketing: examples, definitions, detailed analysis [Guide 2022]
By Pierre-Nicolas Schwab •
Nudge marketing is the set of techniques that allow us to push human beings to adopt certain behaviors for marketing purposes. Useful in the context of social marketing, we can also use nudge marketing to encourage behaviors that are detrimental to the…
Men – Women: the battle for influence is unequal on LinkedIn
By Pierre-Nicolas Schwab •
In a first analysis, I showed that most female influencers on LinkedIn were young (18-30). Could age be a factor in the virality of LinkedIn posts? To be sure, I had to check if my first conclusions applied to men too. If you…
New Clarins boutique: 100% phygital and 200% eco-designed
By Pierre-Nicolas Schwab •
In June 2021, Clarins opened a unique boutique at 45 rue Vieille du Temple in Paris. Located in the trendy Marais district, it offers a very different customer experience than other stores. Clarins has opted for eco-design. In addition to specific materials,…
B2B marketing: 10 actions to take advantage of the next recession
By Pierre-Nicolas Schwab •
The recession is knocking on our doors. With 70% of GDP, the B2B sector will be the first to feel the effects. How can you use the upcoming recession as a growth lever? Investing at a time when all your competitors are…
On LinkedIn, women are 17.3% more viral than men
By Pierre-Nicolas Schwab •
Is it better to be a woman to be a LinkedIn influencer? At least, that's what a preliminary study we conducted suggested. Today we extend this study to nearly 5 million LinkedIn posts. The results show that beyond 500 reactions, women's posts get 17.3%…
Patrick Roger: his stores are irresistibly attractive to customers
By Pierre-Nicolas Schwab •
Some stores are worth the detour, and Patrick Roger's are among them. I would be willing to travel hundreds of kilometers to immerse myself in the unique atmosphere that each of his sales outlets exudes. So, I couldn't avoid visiting the one…
The contribution of a pop-up store to the marketing strategy [Analysis]
By Pierre-Nicolas Schwab •
The pop-up store launched by Pulco in Paris is an excellent example of how an ephemeral store is an exciting marketing strategy for a brand. Pulco faces particular challenges (awareness, image) to which this pop-up store aims to provide solutions. It becomes an essential…
War in Ukraine and energy crisis: companies remain confident
By Pierre-Nicolas Schwab •
IntoTheMinds realized a survey of 472 company executives to measure their perceptions of the impact of the war in Ukraine on their business. Through this research, we sought to understand whether the tense geopolitical situation affected their morale and impacted their…
Opendatasoft: the all-in-one platform for open data
By Pierre-Nicolas Schwab •
In today's podcast, we are pleased to welcome Jean-Marc Lazard, co-founder of Opendatasoft. Opendatasoft is an all-in-one data platform that aims to democratize access to and use of data. Today, the solution is used in 25 countries, underpins more than 2000…
Ukraine, energy, inflation: 6 short- and medium-term consequences
By Pierre-Nicolas Schwab •
Two years after the beginning of the Covid crisis, the war in Ukraine has plunged us back into a terrible climate of uncertainty. The energy crisis, coupled with a debt crisis, will lead to short- and medium-term reactions that will affect us all. We…
On LinkedIn, to create a Buzz, it is better to be a young woman…
By Pierre-Nicolas Schwab •
Analysis of 1118 viral LinkedIn posts shows the domination of women in terms of reactions (likes and comments). Among these influencers, there is also apparent domination (nearly 50%) of women aged 18 to 30. This domination is exercised in terms of the…
Market Research: Mobile operators on the Internet
By Pierre-Nicolas Schwab •
Being the market leader doesn't necessarily mean that you dominate Google searches. For example, our research shows that in 14 European countries, the market leader is not the leader in online searches. We also show that the French are the…
Marketing products that cause a scandal: a good idea?
By Pierre-Nicolas Schwab •
What is marketing but getting the consumer's attention? After all, this is how the customer experience begins. Do you have to use vulgarity or bad taste to achieve your goals? That's the question I asked myself when I saw a completely failed marketing…
Physical commerce: free fall in store traffic [Research]
By Pierre-Nicolas Schwab •
While the frequentation of "physical" stores is in free fall (-40% in 8 years, with a further decline of 30% since 2022), we can reasonably wonder about the evolution of the following years. The Covid crisis has caused an actual drop in…
900.care: the solution that changes personal hygiene habits
By Pierre-Nicolas Schwab •
900.care is a Parisian start-up founded by Aymeric Grange and Thomas Arnaudo, whose ambition is to make refills the new standard in the hygiene products market. For a long time, hygiene has been based on the single-use plastic system. However,…
What if business travel disappeared? [Analysis]
By Pierre-Nicolas Schwab •
The Covid crisis will change the business travel market forever. Business travel will become increasingly rare despite the limits of remote working and the return to face-to-face work. Current statistics show a decline of unprecedented magnitude, which questions the very existence of specific economic sectors.…
The secret of La Samaritaine to make its customers buy
By Pierre-Nicolas Schwab •
How to increase customer conversion in physical retail? By bringing them as close as possible to the product! This is what La Samaritaine has realized, thanks to a clever device we will reveal below. It is similar to a nudge and simplifies the customer…
Metaverse: 9 new jobs with potential
By Pierre-Nicolas Schwab •
Whether the metaverse becomes a reality shared by all humans or not, it will undoubtedly be a new communication channel. This environment will force companies to create new jobs. In this article, we share our thoughts on the subject in the wake…
Visit the Giant flagship store: the future of supermarkets?
By Pierre-Nicolas Schwab •
New trends in retail are often to be found on the other side of the Atlantic. This article presents the Giant flagship store and its innovative food offer. This Giant store features a new and oversized self-service beer bar concept. It foreshadows what will…
9 ethical and legal questions concerning the metaverse
By Pierre-Nicolas Schwab •
While I have little faith in Mark Zuckerberg's vision of the metaverse, there is no doubt that it has excellent marketing and business potential. The announced transition to Web 3.0, coupled with advances in artificial intelligence and ever-increasing computing power, promises unattainable experiences…
![Illustration of our post "The radical change in the profile of stock market investors [Research]"](/blog/app/uploads/stock-market-investor-profile.jpg)
![Illustration of our post "Nudge marketing: examples, definitions, detailed analysis [Guide 2022]"](/blog/app/uploads/nudge-marketing.jpg)
![Illustration of our post "The contribution of a pop-up store to the marketing strategy [Analysis]"](/blog/app/uploads/popup-store-pulco-paris-13.jpg)
![Illustration of our post "Physical commerce: free fall in store traffic [Research]"](/blog/app/uploads/magasin_physique-1024x683.jpg)
![Illustration of our post "What if business travel disappeared? [Analysis]"](/blog/app/uploads/business-travel-voyage-affaires.jpg)
