Beautiful stories need to be known. So is the story of Eric Corti, tne inventor of Air Cork.
Eric presented his already well-developped concept of wine preserver in ABS show “The Shark Tank”. He turned down a $1m offer to buy his idea and decided to launch it by himself and embrace the entrepreneurship path. This was probably a difficult decision but the challenge was worth it.
It was worth the challenge because Air Cork is really an amazin product, a mini revolution for those who opened a wine bottle and want to preserve it.
The Air Cork is the successful result of a divergent thinking process combined to the re-creation of a new, improved customer experience. Not only has wine preserving become a fun activity but Air Cork brings a breakthrough in terms of performances.
If you speak French you just have to look at the video made by Thomas Cabrol, a well-known wine expert. As he said himself “It’s a revolution”.
Tags: entrepreneurship, innovation