Earn money by answering our surveys

Register now!
Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere

Air Cork: the story of an inventor who became an entrepreneur

Beautiful stories need to be known. So is the story of Eric Corti, the inventor of Air Cork.

Eric presented his already well-developed concept of wine preserver in ABS show “The Shark Tank”. He turned down a $1m offer to buy his idea and decided to launch it by himself and embrace the entrepreneurship path. This was probably a difficult decision but the challenge was worth it.

It was worth the challenge because Air Cork is really an amazing product, a mini revolution for those who opened a wine bottle and want to preserve it.

The Air Cork is the successful result of a divergent thinking process combined to the re-creation of a new, improved customer experience. Not only has wine preserving become a fun activity but Air Cork brings a breakthrough in terms of performances.



Tags: ,

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

Share This Post On

Submit a Comment

Your email address will not be published. Required fields are marked *