Neuromarketing includes a whole series of processes linking neurology and marketing activities. Its main ability is to translate brain signals into consumer behavior patterns. Thus, it has become essential to implement innovative advertising strategies. Major food companies such as Coca-Cola or Lay’s are very fond of this marketing technique. What does it consist of? How does it respond to your brand’s marketing issues? Here are the 5 advantages of neuromarketing, as well as 3 examples of use to illustrate the benefits of this technique. Contact us to improve your customer satisfaction...