Articles filed underRetail

Retailtainment: Definition, Analysis, and Concrete Examples
By Pierre-Nicolas Schwab • 4 march 2026
Retailtainment is a strategy that attracts and retains customers in stores. The benefits are numerous, but this strategy is not inexpensive to implement.
- Marketing
Rigoni di Asiago: Decoding the Marketing Strategy of the Creator of Nocciolata
02/03/26
In just a few years, Rigoni di Asiago has become Nutella's most serious competitor in the European market. In this article, we decode the brand's strategy behind Nocciolata.
- Marketing
- Strategy
Nutella Marketing Strategy: Analysis, Figures, and Innovation
27/02/26
Nutella's marketing strategy deserved a specific analysis because it is particularly successful. Communication remains a differentiating factor. In this article, I offer a complete analysis, based in particular on the latest market figures and statistics.
- Marketing
Drone Delivery: Market Status and Future Prospects
By Pierre-Nicolas Schwab •25 february 2026
Drone deliveries are becoming increasingly widespread, but not at the same pace in all countries. We present the latest facts and analyses on the subject and explain why they could be a game-changer for the supply chain.
- Research
- Strategy
High-Protein Food Market: Analysis and Outlook
By Pierre-Nicolas Schwab •23 february 2026
This article provides a comprehensive overview of the high-protein food market. The consumption of GLP-1 appetite suppressants is driving innovation in the sector, impacting all product categories.
- Research
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Halloween: Market Analysis and Outlook
By Pierre-Nicolas Schwab •18 february 2026
The Halloween market has become essential for retailers. Our firm analyzes this market and provides you with the latest statistics.
- Research
Quick commerce: Market analysis and outlook
By Pierre-Nicolas Schwab •13 february 2026
In this article, we analyze the phenomenon of quick commerce, from its origins to its decline. We explain its weaknesses but also its future with drone delivery.
- Research