Articles filed underRetail
Groupe Action: analysis of strategy based on exceptional growth
By Pierre-Nicolas Schwab •
Action stores are everywhere and are gaining market share throughout Europe. In this article, I examine the reasons for this success and project into the future of this "low-cost" model.
Shoplifting: Anti-theft technologies are becoming increasingly popular
Shoplifting has become a major problem for retailers. Increasingly sophisticated technological solutions are available on the market. Here's an overview.
Consumer Trends in 2026: Analysis and Strategic Advice
Europe enters 2026 with a rather turbulent consumer landscape. Our research firm has compiled the latest available statistics to project the 2026 consumption trends. The emerging picture reveals a continent where shopping habits are evolving under the influence of complex…
Picard: Marketing Strategy Analysis and Outlook
By Pierre-Nicolas Schwab •
The frozen food brand Picard follows a very inspiring... and successful strategy. Growth is on track thanks to marketing built around six key areas. We decode them for you, drawing on numerous recent market statistics.
Retailtainment: Definition, Analysis, and Concrete Examples
By Pierre-Nicolas Schwab •
Retailtainment is a strategy that attracts and retains customers in stores. The benefits are numerous, but this strategy is not inexpensive to implement.
Rigoni di Asiago: Decoding the Marketing Strategy of the Creator of Nocciolata
By Pierre-Nicolas Schwab •
In just a few years, Rigoni di Asiago has become Nutella's most serious competitor in the European market. In this article, we decode the brand's strategy behind Nocciolata.
Nutella Marketing Strategy: Analysis, Figures, and Innovation
By Pierre-Nicolas Schwab •
Nutella's marketing strategy deserved a specific analysis because it is particularly successful. Communication remains a differentiating factor. In this article, I offer a complete analysis, based in particular on the latest market figures and statistics.
![Illustration of our post "Dark stores: statistical analysis and outlook [Study]"](/blog/app/uploads/dark-store-120x120.jpg)