Articles filed underRetail
Black Friday: statistics and outlook for 2026 for an event that has become unmissable
By Pierre-Nicolas Schwab •
Black Friday is an unmissable event in the retail sector. It is a huge market, and in this article I will provide you with the latest figures and an analysis of the outlook for this market.
DIY Market Study in France: Analysis and Outlook
In this article, we provide a comprehensive overview of the DIY market in France. Our market research institute analyzed all the figures up to 2025 to understand the reasons for the slowdown in this sector and to offer you an overview of the 2026 trends.
What does the future hold for Amazon Go? Analysis and figures
Amazon Go stores are closing one after the other. In this article, I explain why this is only a partial failure for Amazon.
Automatic checkouts: market status and future prospects
By Pierre-Nicolas Schwab •
In this article, I analyse the automatic checkout market in the retail sector. I review the latest figures for this market and also look ahead to the customer experience of the future.
Nespresso: adapting strategy to a challenging market
By Pierre-Nicolas Schwab •
In this article, I analyse Nespresso's marketing strategy for dealing with an increasingly competitive coffee market. Since losing its monopoly on coffee pods, Nespresso has been engaged in a battle to defend its margins. This battle involves moving upmarket, with Maison Nespresso as a visible symbol of this strategy.
Shein at BHV: analysis of a fiasco and outlook for 2026
By Pierre-Nicolas Schwab •
The partnership between the Parisian department store BHV and Shein was the worst commercial fiasco of 2025 in France. This textbook case could well be repeated elsewhere in Europe, so I will return to it in detail to analyse its causes and effects.
Kidults: analysis of a booming market
By Pierre-Nicolas Schwab •
Kidults are officially consumers aged 12 and over who buy toys for themselves. However, adults primarily make up the bulk of this booming market. A complete analysis of the kidult market is available in this article.
