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Cross-media: definition, strategy, and examples [Guide 2023]
Cross-media campaigns are becoming the norm for brand communication! This process consists of promoting a product/service on several media simultaneously. This way, companies combine their design efforts into a single thought process to promote customer conversion. This article helps you understand the concept behind cross-media. We also explain how a good cross-media strategy works with two concrete cases! Contact us to carry out...
4 reasons for Netflix to publish its ratings
Netflix has decided to publish its ratings every Tuesday on a dedicated website. This is an essential change for the Los Gatos-based company, which had somewhat accustomed us to the opacity of its audiences. Netflix is now making public a TOP 10 of its audiences in the form of the number of hours watched per week. They are counted in tens of millions of hours for the most-watched programs. This article analyses the 4 strategic reasons...
Netflix ratings: tough competition for the most popular movies and series
Netflix now publishes its weekly ratings in the form of a TOP 10 of the number of hours watched worldwide. Although Netflix only publishes the total number of hours watched, this data is still rich in information for those who want to understand how the ratings of the top Netflix movies and series evolve. In this article, we analyze the data of the most popular Netflix movies and series by distinguishing 4 categories: films in English...
![Media are addicted to notifications … and so are we [Research].](https://www.intotheminds.com/blog/app/uploads/notifications-smartphone-240x240.jpg)
Media are addicted to notifications … and so are we [Research].
French media are the champions of notifications. They send on average more than 11 notifications per day, 3 times more than Swiss media. The more the day is in full swing, the more notifications we receive about sports. Here are some of the findings of the research we conducted between April and June 2021. We collected more than 8,000 notifications and patiently analyzed them one by one. The results of this unique research reveal...
COVID-19: the impact on the future of the media industry
Few economic sectors have fared well – apparently – during the Covid19 crisis. The media sector is one of them. The need for information has never been more pronounced and the time available so critical. In this in-depth analysis, we propose to go through together the effects of Covid-19 on the different types of media: press, radio, television, internet, out-of-home (OOH), cinema. The advertising sector, which is...
Belgian Data Alliance : media and telecom team up against GAFA
Google and Facebook are the two largest advertising platforms worldwide and they capture most value of the online advertising market. This duopoly is ripping away value from incumbents as brands are shifting advertising budget from incumbents (telecom operators, broadcasters, …) to make deal directly with Google and Facebook. With such a power of negotiation, is it really a surprise that incumbents are joining forces to propose...
Media research : 4 data journalism projects worth knowing
As part of the Big Data Initiative (which I’m chairing) of the European Broadcasting Union, a conference was organized on 26 and 27 February 2019 in Munich to discuss the latest members’ projects in the field of data journalism. Although more than a dozen presentations related to this topic twere given, I chose to report and compare in this article only 4 of them that are extremely concrete and launched each in a different...
Cars will be the next theatres: the upcoming media revolution
How will media entertainment look like in 10 years from now ? How will autonomous vehicles transform our in-car experience and drive our need for media entertainment ? I attended a presentation given by Michael Zink, a Vice President at Warner Bros, that provided an outstanding overview of some disruptive concepts that may become reality in the future. In particular I was very interested (and somewhat puzzled) by the perspectives...
Impact of artificial intelligence in the retail, media and insurance sectors
On the invitation of Philippe Warzée, editor-in-chief of Pub.be, I was pleased to present my latest thoughts on the impact of artificial intelligence in the media, retail and insurance sectors. The presentation started with a brief historical overview of recommendation algorithms, perhaps the most widespread type of algorithms around. After this introduction I dealt with 3 use cases : Netflix (media sector), coupons in the retail...
French media to launch unique ID initiative to fight Facebook Connect back
10 french media groups just announced that they will be launching a shared ID service aiming at making users’ life easier. The idea is to allow user to have a single account (email address, password) to access all media websites. This new service is due in the summer of 2019 and will cover 80 websites edited by those 10 groups (Le Figaro, Altice, L’Équipe, M6-RTL, Lagardère Active, Czech Media Invest France, 20 Minutes, Les...
Media Fast Forward: conference on news and algorithms
Participating at conferences has the positive aspect that you force your capacity to be astonished, you confront new subjects and meet new people. The “Media Fast Forward” event organised on 14 December 2018 by the VRT (the Belgian Dutch-speaking public radio and television) is a striking melting pot of the best in innovation and research in the media sector. In addition to the many conferences that were organised in...
AI revolution in media : BBC4 broadcasts program made by machine
On the 4th and 5th of September, a unique television experience took place in the United Kingdom on one of the BBC channels. It is on BBC4 that 2 exceptional evenings dedicated to artificial intelligence took place. In addition to the documentaries that allowed viewers to familiarise themselves with this complex theme, these two evenings were also an opportunity to experiment with the broadcasting of a programme entirely designed by...
Overview of RecSys 2018 at EBU conference on artificial intelligence
A two-day conference was held at the headquarters of the European Broadcasting Union (EBU) in Geneva on 8 and 9 November. I had the pleasure of hosting a workshop on ethics and artificial intelligence aspects on the first day and giving an overview of the RecSys 2018 conference on the second day. In the latter, I presented what interested me most about RecSys 2018 (the most renowned conference on recommendation systems) which was held...
BNR Smart Radio : a mobile app powered by AI to reach niche audiences
At the IBC 2018 show (the ideal place to do market research in the broadcasting sector) I stumbled upon a very interesting innovation presented by BNR Nieuwsradio during one of the conferences. BNR Nieuwsradion is the only commercial radio in The Netherlands and is part of the FD Mediagroep. What Joeri Nortier presented at IBC on behalf of BNR is an amazing innovation and this is what we’ll cover in today’s post. BNR Smart...
BMMA : Keynote on the use of artificial intelligence in the media industry
At the invitation of the Belgian Management and Marketing Association (BMMA), I was delighted to be able to give a keynote on 15/11/2018 about the applications of artificial intelligence in the media sector. This presentation, which was illustrated with several real use cases from several European countries, was based on the market research that we have been carrying out since 2016 and on the proprietary information that we have been...
IBC 2018 in Amsterdam : the right place to detect trends in the broadcasting industry
I’ve been attending the IBC show for the last 3 years and, although it’s a long and quite exhausting experience (the show lasts for 6 days including conferences and welcomes 57000 visitors), it has proved to be very rewarding each and every time. This year I also had the honour to be invited to speak in a “cutting edge tech innovators” session entitled “Public Service Media and the coming age of AI and...
The history of media resistance : from printing to social media through TV and radio
Throughout history people have shown remarkable resistance to new forms of media, be it books, cinema, radio, TV or Internet. Today social media addiction leads to a new form of resistance. A new book by Trine Syvertsen sums up remarkably the history of media resistance. The electronic version of the book is free and can be downloaded here. Here are some highlights from the book followed by thoughts on the evolution of media...
Charlie Chaplin had invented an earlier version of Big Brother
Have you ever read George Orwell’s “1984” book ? In those times of global surveillance, Big Data and massive hidden data collection processes, everyone’s talking about Big Brother but few actually know what it is. Last year I finally made time to read “1984” and was not disappointed; except perhaps that Big Brother is not as much personified as I expected. One invention that really struck me (pardon...
Media convergence : 2-day workshop in Mainz (Germany)
I had the pleasure to be invited by the University of Mainz (Germany) to give a talk on the use of recommender systems in the broadcasting industry. The 2-day conference started on 16 October at the Chancellery of Rheinland-Pfalz in Mainz, and continued on 17 October at the ZDF headquarters. The conference was entitled “Better stream or watch TV” and was composed of 4 sessions : how does the market change ? how does the...
Single-Sign-On : a game changer for public broadcasters
On 17 and 18 October 2017 I was pleased to organize, as Chairman of the EBU Big Data initiative, a 2-day conference dedicated to Single-Sign-On (SSO). This workshop was hosted at RTBF and welcomed participants from 30 organizations and 10 countries, mainly from the media world (TV, radio and press). Single-Sign-On has been widespread in all sectors for years (it’s instrumental to e-commerce for instance) but the media world has...
Make big data and algorithms part of the public service media eduction plan
On 6 October 2017 I was invited by the Eurovision Academy to give a speech at their General Assembly in Vilnius (Lithuania). The Eurovision Academy is the department, within the European Broadcasting Union, that is responsible for training employees from membres (public service media) and making sure all of them have the opportunity to keep up to date with the latest techniques in terms of employee development. They do a terrific job...
Inbound marketing: is video blogging the best SEO strategy for the future?
I recently had a meeting with fellow blogger Patrick Hannedouche in Paris and we discussed the future of blogging together. Blogging and inbound marketing Patrick runs a blog on entrepreneurship and financing that is very successful. He has some 15000 visitors per month which is slightly above the score of IntoTheMinds. We have both a very narrow positioning that makes our respective blogs interesting for “long tail” searches. One is...
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