Articles filed underMedia

Streamflation: Inflation affects streaming too
By Pierre-Nicolas Schwab • 4 october 2023
Streamflation is the rising price of streaming subscriptions due to inflation. Prices are skyrocketing, but even so, subscribers are staying. However, consolidation is inevitable, and companies like Netflix, Disney, etc., are already making drastic cost cuts.
- Marketing
Cross-media: definition, strategy, and examples [Guide 2023]
15/03/23
Cross-media campaigns are becoming the norm for brand communication! This process consists of promoting a product/service on several media simultaneously. This way, companies combine their design efforts into a single thought process to promote customer conversion. This article helps you understand the concept…
- Strategy
4 reasons for Netflix to publish its ratings
20/12/21
Netflix has decided to publish its ratings every Tuesday on a dedicated website. This is an essential change for the Los Gatos-based company, which had somewhat accustomed us to the opacity of its audiences. Netflix is now making public a TOP 10…
- Marketing
Netflix ratings: tough competition for the most popular movies and series
By Pierre-Nicolas Schwab •13 december 2021
Netflix now publishes its weekly ratings in the form of a TOP 10 of the number of hours watched worldwide. Although Netflix only publishes the total number of hours watched, this data is still rich in information for those who want…
- Data & IT
Media are addicted to notifications … and so are we [Research].
By Pierre-Nicolas Schwab •11 october 2021
French media are the champions of notifications. They send on average more than 11 notifications per day, 3 times more than Swiss media. The more the day is in full swing, the more notifications we receive about sports. Here are some of…
- Research
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COVID-19: the impact on the future of the media industry
By Pierre-Nicolas Schwab •4 may 2020
Few economic sectors have fared well - apparently - during the Covid19 crisis. The media sector is one of them. The need for information has never been more pronounced and the time available so critical. In this in-depth analysis, we…
- Marketing
- Strategy
Belgian Data Alliance : media and telecom team up against GAFA
By Pierre-Nicolas Schwab •14 june 2019
Google and Facebook are the two largest advertising platforms worldwide and they capture most value of the online advertising market. This duopoly is ripping away value from incumbents as brands are shifting advertising budget from incumbents (telecom operators, broadcasters, ...)…
- Innovation