Articles filed underMarketing strategy
Retailer “la Halle” discovers hidden costs of loyalty cards
By Pierre-Nicolas Schwab •
Loyalty cards and advantages for customers are costly. I explained many years ago that loyalty should not be "bought" because he destroys so much value and, above all, so much profits. Moreover "buying" your customers' loyalty is a short-term strategy.…
Flying Tiger: here’s how a unique customer experience is created
If you are looking for the quintessence of customer experience, look no further. This store counts only on its customer experience to drive its sales : it's called "Flying Tiger Copenhagen". And believe it or not I visited one store…
Uber wants your data to support its own (ghost) kitchen business
This is one of the most interesting articles I've read in a past few weeks. Nick Abouzeid's article on Medium is a excellent, well researched article that sheds light on trends in the shared economy business that are yet unknown in…
Opaque 3rd-party algorithms : a business opportunity
By Pierre-Nicolas Schwab •
For some businesses algorithms have become instrumental to their strategy as a whole and their marketing strategy in particular. These algorithms are a well-kept secret and businesses have emerged that sell their knowledge on the inner working of those algorithms.…
Amazon’s new business move will lock customers further
By Pierre-Nicolas Schwab •
Amazon looks to me as one of the most innovative companies in the world, far more innovative actually that any of the electronics giants out there which have done poorly at inventing any real breakthrough innovation for the last 10…
When will the IoT market eventually crash ?
By Pierre-Nicolas Schwab •
I attended the first day of Unconvention in Brussels in January and what I saw and heard made me reflect on the value of innovation. During the first set of presentation, a speaker explained the current state of an IoT…
Great promotion for Canada at Lyon (France) airport
By Pierre-Nicolas Schwab •
While traveling in France I spotted a very nice communication campaign at Lyon Saint-Exupery airport on the occasion of the opening of the Lyon – Montreal connection. To celebrate this new connection, passengers were invited to discover North American culture…
