While traveling in France I spotted a very nice communication campaign at Lyon Saint-Exupery airport on the occasion of the opening of the Lyon – Montreal connection.
To celebrate this new connection, passengers were invited to discover North American culture (and more specifically Canadian way of life) through a series of visuals, experiences and games.
Next to breathtaking pictures of Canadian nature, jerseys of the NFL, NBL (White Sox) and NBA (Chicago Bulls) ligues were exposed with some facts about memorable players and games. An immersing experience into Canadian nature with Occulus rift was also available, as well as an air hockey table (always very fun !) and an amazing 3D floor sticker of a Toronto sky-scrapper.
All in all it created a very compelling experience that you can joy until Sept 10th if traveling by plane into Lyon airport.Tags: marketing strategy