Articles filed underMarketing strategy

Guerrilla Marketing: Definition, Types, Examples, and Measured Results
By Pierre-Nicolas Schwab • 20 may 2026
Guerrilla marketing refers to an advertising strategy based on unconventional methods, limited budgets, and a strong surprise effect to promote a product or service. Coined in 1984 by Jay Conrad Levinson, this type of marketing was initially designed for small…
- Marketing
Vorwerk: Strategy Analysis and Outlook
22/04/26
This article provides a comprehensive analysis of Vorwerk’s strategy and the Thermomix market. The latest market figures have been analyzed to identify trends and the challenges the German brand will face.
- Marketing
Franchise Market: Cost Analysis and Brand Comparison
03/04/26
What is the cost of a franchise? In this article, you will find an analysis of all the costs associated with starting a franchise and a comparison of 21 brands.
- Entrepreneurship
- Strategy
Analysis of Lego’s Marketing Strategy: Keys to Success
By Pierre-Nicolas Schwab •11 february 2026
This article analyzes Lego's marketing strategy. The Danish brand has been breaking records for 10 years and remains the number one favorite toy brand.
- Strategy
Shrinkflation: still a magic recipe in 2025
By Pierre-Nicolas Schwab •16 april 2025
Manufacturers in the supermarket sector are posting unprecedented profitability figures. Their operating margins have risen spectacularly, thanks to shrinkflation on the one hand, but also to price increases, pure and simple.
- Marketing
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How to lose $840 by buying a B2B lead list
By Pierre-Nicolas Schwab •14 february 2024
In this article, I'll tell you how I was duped into buying a list of B2B leads from an Indian company (Sparkling Leads). The data was unusable, and despite a claim with PayPal, I lost $840.
- Entrepreneurship
The 3 recurring problems facing B2B companies
By Pierre-Nicolas Schwab •1 december 2023
The research we conducted at Vivatech and Websummit shows that B2B companies face 3 specific problems that impact their business development. We analyze them in this article.
- Entrepreneurship