Articles filed under Marketing strategy
How to lose $840 by buying a B2B lead list
By Pierre-Nicolas Schwab •
In this article, I'll tell you how I was duped into buying a list of B2B leads from an Indian company (Sparkling Leads). The data was unusable, and despite a claim with PayPal, I lost $840.
The 3 recurring problems facing B2B companies
The research we conducted at Vivatech and Websummit shows that B2B companies face 3 specific problems that impact their business development. We analyze them in this article.
Market research: When should you involve your customers?
Your customers can actively participate in developing new products and services. This is the principle of co-creation. But involving them at the right time is important so the process runs smoothly. We give you the keys to understanding this in this article.
How to succeed in growth hacking? [podcast]
By Pierre-Nicolas Schwab •
![Illustration of our post "How to succeed in growth hacking? [podcast]"](https://www.intotheminds.com/blog/app/uploads/growth-hacking-jpg.webp)
How to define a brand territory? Definition and examples
By Pierre-Nicolas Schwab •
Cross-media: definition, strategy, and examples [Guide 2023]
By Pierre-Nicolas Schwab •
![Illustration of our post "Cross-media: definition, strategy, and examples [Guide 2023]"](https://www.intotheminds.com/blog/app/uploads/cross-media-1024x683.jpg)
Content syndication: statistics, definition, and strategies
By Pierre-Nicolas Schwab •
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3 examples of social proof to convert your visitors into customers!
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Customer-centric approach: definition and 3 strategic axes
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Lead scoring: its 4 benefits on sales performance
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Customer Lifetime Value: definition, calculation, and an example
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Referral marketing: definition, advantages, and strategic guidelines
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