Articles filed underMarketing agency belgium
A call for an open-minded attitude in marketing innovation
By Pierre-Nicolas Schwab •
Sometimes I really get the impression that I don’t get understood. Not long time ago I had a meeting with the marketing manager of a big and renowned Belgian company. I came there to present an innovative consumer behavior-related idea…
Extraordinary customer service
I have a lot of stories to tell as far as customer service is concerned. I have a lot of bad ones and very few good ones. So when I have receive an exceptionnal customer service I'm eager to tell…
Dandoy, a Belgian “Love Brand”
Saatchi & Saatchi has a word for brands they want to be turn into successful stories. They call them “love brands”. I have also my love brand, and it’s a Belgian one. Its name is Dandoy. The famous Brussels-based family-owned…
FNAC wants to reinvent the relationship with the customers
By Pierre-Nicolas Schwab •
Enriching discussions can also take place online and I was very positively surprised by a discussion I had on Linkedin. If you are familiar with this website you may know that there are groups to which you can get affiliated…
MyStarbucksIdea: a great failure ?
By Pierre-Nicolas Schwab •
« Great » and « failure » may be two words you wouldn’t associate at first. Yet, it’s the impression which I got whe I recently received the Starbucks newsletter proudly announcing that 150 ideas from the MyStarbucksIdea platform had been implemented. 150 ideas…
Relationship marketing again and again
By Pierre-Nicolas Schwab •
Being on holiday has also some negative aspects. I'm reading more than usual and the more I read the more I'm getting fed up with relationship marketing. Customers relationships here, customers relationships there; it sounds like if those two words…
Guerlain: customer experience in the historic store on Paris’ Champs Elysées
By Pierre-Nicolas Schwab •
Guerlain just opened a pop-up store on the Champs-Elysées avenue (number 68), next to its historic store. I’ll deal with the pop-up store in a separate post but for the time being let’s see what’s up in the “old” store.…
