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The clichés of Lavazza’s advertisement

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Look at this advertisement for Lavazza; it’s full of clichés about Italy: the macho man with his tee-short, the dominated woman. What I prefer however are the clothes on the clothes line in the background.

It’s well worth a coffee, isn’t it?

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Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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