3 June 2011 43 words, 1 min. read

The clichés of Lavazza’s advertisement

By Pierre-Nicolas Schwab PhD in marketing, director of IntoTheMinds
Look at this advertisement for Lavazza; it’s full of clichés about Italy: the macho man with his tee-short, the dominated woman. What I prefer however are the clothes on the clothes line in the background. It’s well worth a coffee, […]

Look at this advertisement for Lavazza; it’s full of clichés about Italy: the macho man with his tee-short, the dominated woman. What I prefer however are the clothes on the clothes line in the background.

It’s well worth a coffee, isn’t it?



Posted in Marketing.

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