26 September 2011 136 words, 1 min. read

Extraordinary customer service

By Pierre-Nicolas Schwab PhD in marketing, director of IntoTheMinds
I have a lot of stories to tell as far as customer service is concerned. I have a lot of bad ones and very few good ones. So when I have receive an exceptionnal customer service I’m eager to tell […]

I have a lot of stories to tell as far as customer service is concerned. I have a lot of bad ones and very few good ones. So when I have receive an exceptionnal customer service I’m eager to tell about it.

I recently offered a stay in a fine hotel to relatives. I love to please those I love and let them enjoy experiences rather than tangible presents. My guests had just returned and 24h later I got a letter (a REAL letter; not an email) from te hotel. The manager was thanking me for having chosen his hotel and hoped he had positiely contributed to a pleasurable experience for my guests.

My take:

This letter, which is not much in itself, is an extraordinary moment of truth and an extensionof the positive experience. Kudos.



Posted in Marketing.

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