Articles filed underMarket research United Kingdom
Study of the digital divide: who are those who do not have access to the Internet
By Pierre-Nicolas Schwab •
In today's post, I want to tell you a true story, that of a request for a market research project that came to us a few weeks ago. This request (from an Indian digital agency acting for a renowned client)…
This artist uses market research techniques for a stunning visual result
While on business trip in Glasgow a few weeks ago (for the EMAC marketing conference), I visited the Glasgow Museum of Modern Art and discovered the Mitch Miller's work. Mitch Miller is a Glasgow-based artist who has invented the concept…
How to do market research? Phase 7: the transition to the business plan
How to make the transition from your market research to your business plan? This is the last of the 7 steps of our market research methodology. Today we will discuss why market research needs to be seen as an input…
How to do market research? Phase 6: quantitative techniques
By Pierre-Nicolas Schwab •
How to do market research? The answers to this complex questions can be found in our online guide. After discussing qualitative techniques in our previous episode, we will deal today with the quantitative market research phase (which is the sixth…
How to do market research? Phase 4: PESTEL and competition analysis
By Pierre-Nicolas Schwab •
How to do market research? This is the question we're helping you to answer with the publication of our online step-by-step guide to market research. Each of the 7 phases of our market research methodology is accompanied by a post…
How to do market research? Phase 3: choosing the right market research methods
By Pierre-Nicolas Schwab •
How to do market research? In our online guide to market research we divided our methodology into 7 phases. After having dealt with phases 1 and 2 in previous articles, the time has come to chose the right market research…
GDPR : market research predicts companies will be hit by massive requests
By Pierre-Nicolas Schwab •
A market research carried out for Veritas reveals that a large number of UK consumers are planing to exercise their rights to privacy after 25 May 2018 (GDPR). What should we think about those results ? Market research results The…
