Articles filed underMarket research methodology

B2B qualitative research: what compensation should be offered to respondents?
By Pierre-Nicolas Schwab • 28 january 2022
Qualitative research in B2B is particularly complicated to organize, mainly because of the recruitment of respondents. This article explains what options you have to compensate respondents for their time. Contact us for your B2B market research Summary The challenge of B2B qualitative…
- Marketing
Customer experience: key points and analysis [Guide 2025]
19/01/22
Customer experience refers to all the relationships between a customer and a company. These steps are numerous and range from the birth of the need to the end of the association through the purchase and use of the product or service. Customer…
- Marketing
- Strategy
Qualitative interviews in B2B: what is the budget?
15/12/21
Qualitative interviews are probably an essential method for B2B market research. Nevertheless, we notice that many companies do not know what to expect in terms of budget. This article explains how to budget for qualitative interviews in B2B and what the alternatives…
- Marketing
online focus group: 5 pitfalls to avoid
By Pierre-Nicolas Schwab •27 october 2021
Conducting focus groups remotely has never been easier than since the Covid crisis. Everyone is now used to the use of video conferencing software. However, there are many pitfalls. Since the Covid pandemic, we have realized online focus groups with no less…
- Marketing
Social marketing: the example of food waste [Case study]
By Pierre-Nicolas Schwab •13 october 2021
Social marketing aims to use marketing techniques to promote social or public interest causes. We have given several illustrations in our reference article on the subject. To illustrate the idea of social marketing, we analyze in this article the case of food…
- Marketing
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Marketing Mix: example of analysis according to the 7Ps [automobile]
By Pierre-Nicolas Schwab •8 october 2021
After publishing our reference article on the marketing mix, we propose here a detailed example of analysis following the 7P model: that of the Rimac Nevera, a 100% electric hypercar that we already talked about here. Analysis of Rimac's marketing mix Introduction P1 : Product…
- Marketing
Marketing Mix: example of analysis according to the 7Ps [watchmaking]
By Pierre-Nicolas Schwab •6 october 2021
After publishing our reference article on the marketing mix, we propose a detailed example of analysis following the 7P model. We have chosen to focus on the case of the luxury watch brand Richard Mille, a relatively new brand whose watches reach…
- Marketing