Articles filed underMarket research methodology
Marketing Mix: The (Truly) Practical Guide
By Pierre-Nicolas Schwab •
The complete guide to the marketing mix written by a Doctor of Marketing, illustrated with numerous concrete examples and a downloadable PDF guide.
How to prepare a questionnaire for multi-country research
This article presents a 5-step approach to developing a quantitative questionnaire that can be implemented in several countries. This type of questionnaire is particularly useful for multi-country surveys and market research.
How much does an opinion poll cost?
In this article, I explain how much money you need to conduct an opinion poll and which technique you should use depending on the context.
Location analysis: 4 methods for measuring flows
By Pierre-Nicolas Schwab •
In this article, we present 4 methods for measuring traffic flows at the location of your future point of sale. Studying your location before setting up a shop is a key factor for success in retail.
Qualitative interviews: can AI replace respondents?
By Pierre-Nicolas Schwab •
In this article, you will discover that startups want to replace respondents to qualitative interviews and focus groups with artificial intelligence (AI). We analyze this approach and explain its advantages and disadvantages.
How to conduct a competitors’ customer satisfaction survey
By Pierre-Nicolas Schwab •
This article explains the benefits of conducting a customer satisfaction survey on your competitors. If your competitors' customers are dissatisfied, they become easy sales targets. But you still need access to them. We explain how in this article.
Surveys in a legal context: defending a trademark
By Pierre-Nicolas Schwab •
In this guide, we discuss in detail and with numerous legal references the use of survey methodology in trademark disputes. Contact our polling agency for assistance.
