Articles filed underMarket research belgium
How to do a desk research on a market you don’t know yet (PART 1/2)
By Pierre-Nicolas Schwab •
Market research is especially difficult when the market you have to investigate is not known to you. Desk research is usually the technique chosen to get a first idea of what a market looks like (think about checking our series…
Mobile Me : your car has no secrets for Mercedes
Nowadays cars can be connected with your smartphone ; not only to make calls but also to control your car at distance. The Mercedes Me application enables the owner to monitor basic and more advanced functionalities of the vehicle through…
Design Thinking helped us imagine creative business cards
Are business cards something of the past ? We definitely don't think so, especially if you have a creative business card that will make an impact. We used Design Thinking techniques to revisit the experience around giving and getting a business card.…
Techstartupday 2016 : virtual reality on the rise
By Pierre-Nicolas Schwab •
At the techstartup day 2016 that took place in Brussels last week, one of the buzzwords was virtual reality (VR). Juan Bossicard, Cluster manager at Impulse and President of the Microsoft Innovation Center, held a very interesting speech on the…
Facebook case: towards more Big Data transparency ?
By Pierre-Nicolas Schwab •
No later than Monday we were announcing the next Big Data revolution : algorithms will become more transparent in the future. We argued consumers will become increasingly aware of how sensitive their data is, eventually demanding information on how it…
4 retail problems that focus groups cannot solve
By Pierre-Nicolas Schwab •
Focus groups are not the magic solution to all your marketing problems. Good market research uses focus group as an additional technique to confirm the results obtained elsewhere; never as an exploratory methodology. In the retail world, focus groups are…
Good resolution #1: be more selective
By Pierre-Nicolas Schwab •
In April 2015 I started a new Big Data assignment in Brussels. I was (and still am) spending most of my time in the eastern part of Brussels. I then realized I was working not far away from a former…
