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Design Thinking helped us imagine creative business cards

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Are business cards something of the past ? We definitely don’t think so, especially if you have a creative business card that will make an impact.

We used Design Thinking techniques to revisit the experience around giving and getting a business card. Our aim was to make this moment unforgettable and to make a real psychological impact on potential customers. The design and prototyping process took ca. 6 months to complete. We eventually found the right materials, the right design and the right experts to manufacture the prototypes.

We are happy to share with you these first videos an are looking forward to getting your feedback.

As you’ll see the card is made of two parts : a sleeve (in 200 g cardboard) and business card made of plastic. A specially developed paint job was applied to make the card semi-transparent.

Here’s a close-up view of the same where you can see the work done on the opacity / transparency effect between the card itself and the sleeve.

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Author: Pierre-Nicolas Schwab

Pierre-Nicolas est Docteur en Marketing et dirige l'agence d'études de marché IntoTheMinds. Ses domaines de prédilection sont le BigData l'e-commerce, le commerce de proximité, l'HoReCa et la logistique. Il est également chercheur en marketing à l'Université Libre de Bruxelles et sert de coach et formateur à plusieurs organisations et institutions publiques. Il peut être contacté par email, Linkedin ou par téléphone (+32 486 42 79 42)

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