Articles filed underMarket research
Valentine’s Day: Latest Statistics and Outlook for 2026
By Pierre-Nicolas Schwab •
Valentine's Day is experiencing a slight decline in popularity but remains a key commercial event. The latest data collected from various markets highlights the importance of the issues surrounding February 14th.
Shadow AI: when artificial intelligence escapes corporate control
In the era of generative AI, Shadow AI is developing everywhere and posing significant risks to businesses. Here is the latest information on the subject.
Human resources: state of process digitalisation [Study]
Discover the results of a survey of 1,000 European companies on the digitalisation of HR processes in this study.
Remote work: are employees cheating? [Survey]
By Pierre-Nicolas Schwab •
In this article, we present the results of a survey we conducted among employees practicing remote work. The results show that cheating is a widespread practice.
Where to find traffic data for your market research?
By Pierre-Nicolas Schwab •
What is the purpose of traffic data in market research? Where to find this data for free? I explain everything in this article.
Geopolitics 2025: a China-US deal could change everything
By Pierre-Nicolas Schwab •
In this article, I orer an analysis of Temu's success. Based on statistics, I show that Temu saves millions of euros thanks to a simple marketing strategy.
Lead generation beware of the backlash
By Pierre-Nicolas Schwab •
I've tried out the services of "lead sellers" and wasn't convinced. They're at best ineffective, at worst dangerous for your reputation. I explain everything in this article.
![Illustration of our post "Human resources: state of process digitalisation [Study]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/concept-shapes-1024x730.jpg)
![Illustration of our post "Remote work: are employees cheating? [Survey]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/telework3.png)
