Articles filed underMarket research
Quick commerce: Market analysis and outlook
By Pierre-Nicolas Schwab •
In this article, we analyze the phenomenon of quick commerce, from its origins to its decline. We explain its weaknesses but also its future with drone delivery.
Analysis of Lego’s Marketing Strategy: Keys to Success
This article analyzes Lego's marketing strategy. The Danish brand has been breaking records for 10 years and remains the number one favorite toy brand.
Market Research in France: The Best Data Sources
All the best data sources for your market research in France! We put over 20 years of experience at your disposal and reveal some of the best websites for your market analyses.
Pet tech: pet owners ready to spend whatever it takes
By Pierre-Nicolas Schwab •
The Pet Tech sector — technology dedicated to companion animals — is booming. In this article, we review the market, its trends, and its latest innovations.
Petfood Market: Comprehensive Analysis and Latest Statistics
By Pierre-Nicolas Schwab •
The pet food market is growing. In this article, we identify the underlying growth drivers, analyze figures from several countries, and analyze the future of the market.
How to conduct a pricing study using the Van Westendorp method
By Pierre-Nicolas Schwab •
To conduct a price study, you can use the Van Westendorp technique. In this article, I will guide you step by step through how to apply it and even provide you with a template to download in Excel format.
Dynamic pricing: when prices adapt to your profile in real time
By Pierre-Nicolas Schwab •
In this article, we provide an in-depth study of dynamic pricing. Our firm has combined its expertise in price studies with the latest statistics available on the subject to offer you a comprehensive and up-to-date overview.
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