Articles filed underMarket research
Specifications for an External Market Study: The Complete Guide
By Pierre-Nicolas Schwab •
Less than 20% of the quote requests we receive include specifications. I've analyzed hundreds of market research specifications and share my recommendations in this article.
How to Conduct Market Research for a Gym? The Step-by-Step Guide
Opening a gym represents a significant investment that requires careful preparation. In France, the fitness sector shows sustained growth, with a turnover of €1.9 billion in 2024 and over 5,910 facilities recorded. This positive momentum should not obscure the reality…
Conducting Market Research with ChatGPT: Good Idea or Bad Idea?
Can you really use ChatGPT for market research? In this article, I demystify this topic by showing you the limitations of ChatGPT. I also offer advice on using ChatGPT effectively and recommend a hybrid approach.
Drone Delivery: Market Status and Future Prospects
By Pierre-Nicolas Schwab •
Drone deliveries are becoming increasingly widespread, but not at the same pace in all countries. We present the latest facts and analyses on the subject and explain why they could be a game-changer for the supply chain.
Quick commerce: Market analysis and outlook
By Pierre-Nicolas Schwab •
In this article, we analyze the phenomenon of quick commerce, from its origins to its decline. We explain its weaknesses but also its future with drone delivery.
Analysis of Lego’s Marketing Strategy: Keys to Success
By Pierre-Nicolas Schwab •
This article analyzes Lego's marketing strategy. The Danish brand has been breaking records for 10 years and remains the number one favorite toy brand.
Market Research in France: The Best Data Sources
By Pierre-Nicolas Schwab •
All the best data sources for your market research in France! We put over 20 years of experience at your disposal and reveal some of the best websites for your market analyses.
