Articles filed underMarket research
How to conduct a pricing study using the Van Westendorp method
By Pierre-Nicolas Schwab •
To conduct a price study, you can use the Van Westendorp technique. In this article, I will guide you step by step through how to apply it and even provide you with a template to download in Excel format.
Dynamic pricing: when prices adapt to your profile in real time
In this article, we provide an in-depth study of dynamic pricing. Our firm has combined its expertise in price studies with the latest statistics available on the subject to offer you a comprehensive and up-to-date overview.
Non-alcoholic beverages: a booming market
While the alcohol market is in decline, the non-alcoholic market is showing impressive growth. In this article, we analyse the latest statistics to provide you with an overview of the trends in the different market segments.
What does the future hold for Amazon Go? Analysis and figures
By Pierre-Nicolas Schwab •
Amazon Go stores are closing one after the other. In this article, I explain why this is only a partial failure for Amazon.
Valentine’s Day: Latest Statistics and Outlook for 2026
By Pierre-Nicolas Schwab •
Valentine's Day is experiencing a slight decline in popularity but remains a key commercial event. The latest data collected from various markets highlights the importance of the issues surrounding February 14th.
Shadow AI: when artificial intelligence escapes corporate control
By Pierre-Nicolas Schwab •
In the era of generative AI, Shadow AI is developing everywhere and posing significant risks to businesses. Here is the latest information on the subject.
Human resources: state of process digitalisation [Study]
By Pierre-Nicolas Schwab •
Discover the results of a survey of 1,000 European companies on the digitalisation of HR processes in this study.
![Illustration of our post "Human resources: state of process digitalisation [Study]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/concept-shapes-1024x730.jpg)
![Illustration of our post "Remote work: are employees cheating? [Survey]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/telework3-120x120.png)
