Articles filed underMarket research

Human resources: state of process digitalisation [Study]
By Pierre-Nicolas Schwab • 15 october 2025
Discover the results of a survey of 1,000 European companies on the digitalisation of HR processes in this study.
- Research
Remote work: are employees cheating? [Survey]
17/09/25
In this article, we present the results of a survey we conducted among employees practicing remote work. The results show that cheating is a widespread practice.
- Research
Where to find traffic data for your market research?
25/08/25
What is the purpose of traffic data in market research? Where to find this data for free? I explain everything in this article.
- Data & IT
Geopolitics 2025: a China-US deal could change everything
By Pierre-Nicolas Schwab •17 january 2025
In this article, I orer an analysis of Temu's success. Based on statistics, I show that Temu saves millions of euros thanks to a simple marketing strategy.
- Strategy
Lead generation beware of the backlash
By Pierre-Nicolas Schwab •23 may 2024
I've tried out the services of "lead sellers" and wasn't convinced. They're at best ineffective, at worst dangerous for your reputation. I explain everything in this article.
- Entrepreneurship
- Marketing
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Streak CRM: honest feedback after 3 months of use
By Pierre-Nicolas Schwab •5 april 2024
I spent 3 months assessing the free version of Streak CRM in a B2B context. This article analyzes the advantages, disadvantages, and explains why I chose an alternative.
- Entrepreneurship
Easter chocolates: tradition threatened by inflation?
By Pierre-Nicolas Schwab •3 april 2024
In this article, I examine the dynamics of the Easter chocolate market. This tradition is well established in Europe but is subject to significant inflationary pressures. However, the figures for recent years show that it is strong enough to resist.
- Marketing