Articles filed underMarket research
Shadow AI: when artificial intelligence escapes corporate control
By Pierre-Nicolas Schwab •
In the era of generative AI, Shadow AI is developing everywhere and posing significant risks to businesses. Here is the latest information on the subject.
Human resources: state of process digitalisation [Study]
Discover the results of a survey of 1,000 European companies on the digitalisation of HR processes in this study.
Remote work: are employees cheating? [Survey]
In this article, we present the results of a survey we conducted among employees practicing remote work. The results show that cheating is a widespread practice.
Where to find traffic data for your market research?
By Pierre-Nicolas Schwab •
What is the purpose of traffic data in market research? Where to find this data for free? I explain everything in this article.
Geopolitics 2025: a China-US deal could change everything
By Pierre-Nicolas Schwab •
In this article, I orer an analysis of Temu's success. Based on statistics, I show that Temu saves millions of euros thanks to a simple marketing strategy.
Lead generation beware of the backlash
By Pierre-Nicolas Schwab •
I've tried out the services of "lead sellers" and wasn't convinced. They're at best ineffective, at worst dangerous for your reputation. I explain everything in this article.
Streak CRM: honest feedback after 3 months of use
By Pierre-Nicolas Schwab •
I spent 3 months assessing the free version of Streak CRM in a B2B context. This article analyzes the advantages, disadvantages, and explains why I chose an alternative.
![Illustration of our post "Human resources: state of process digitalisation [Study]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/concept-shapes-1024x730.jpg)
![Illustration of our post "Remote work: are employees cheating? [Survey]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/telework3.png)
![Illustration of our post "Recruitment by co-optation: state of the French market [survey]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/shutterstock_2070689711-scaled-e1688048891453-120x90.webp)