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SIAL Paris 2018: What are the trends in the food market?
Nov05

SIAL Paris 2018: What are the trends in the food market?

SIAL Paris, the leading trade fair for innovation in the food sector, takes place every 2 years in the Exhibition Centre, Villepinte, in the north of Paris. It is generally said that 3000 new products are presented during the 5 days of the show. These 3000 new products are estimated to represent 10% of the annual global innovation (estimated at 30,000 products). You can therefore easily see that SIAL is a playground and is ideal for...

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Market research: how and why Cognac exports reached all-time high
Oct05

Market research: how and why Cognac exports reached all-time high

The market for Cognac is booming. Never before have so many Cognac bottles been produced and exported. The 200-million-bottle milestone was reached for the first time this year. In today’s article we’d like to deliver you some market research insights that we compiled from different sources, including a quite unusual one: a study by French customs. The latter proves that market research can (and should) be done using...

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“What else” : do you remember where it comes from ?
Apr15

“What else” : do you remember where it comes from ?

“What Else” has become Nespresso’s tagline. But do you remember where it comes from ? When a friend of mine asked me this question, I couldn’t. Watch this 2006 video and you’ll remember quickly … Image : Rob d /...

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Chewing gum market in crisis
Apr04

Chewing gum market in crisis

The chewing gum market is in crisis. Revenues generated from chewing gum sales have been decreasing steadily since 2008. The slowdown even reached 3% in 2015. As a consequence Mars-Wrigley (Freedent, Skittles, …) and Mondelez (Stimorol, Malabar, Hollywood) have started a market share war.   Why is the chewing gum market in crisis ? The reason is simple : demand is plunging. What is less obvious to understand is why the...

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Marcolini creates super nice packaging
May08

Marcolini creates super nice packaging

We missed this wonderful packaging created by Pierre Marcolini … our thanks to Florence Frans (editor of RTBF Trends website) for drawing our attention to it. This very creative packaging was created in collaboration with Kitsuné. Kitsuné means “Fox” in Japanese and this name was chosen in 2002 to launch a clothes brand.   The packaging is extremely qualitative (thick cardboard). The opening of the box creates an interesting...

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