Articles filed underFMCG
Innovation at its best at SIAL 2012 food and drink fair
By Pierre-Nicolas Schwab •
As every two years we visited the SIAL 2012, which took place in Paris from Oct 21st until Oct 25th, the largest fair for professionals in the food and drink industry. With almost 6000 exhibitors this fair is one of…
From ready-to-eat to ready-to-prepare, a new product experience
An important aspect of the work of a marketing agency is that we must detect, track and follow nascent trends in a broad range of industries. This knowledge is required by our clients who expects from us that we have…
Dandoy, a Belgian “Love Brand”
Saatchi & Saatchi has a word for brands they want to be turn into successful stories. They call them “love brands”. I have also my love brand, and it’s a Belgian one. Its name is Dandoy. The famous Brussels-based family-owned…
Sara Lee vs. Nespresso : missed target
By Pierre-Nicolas Schwab •
When I attended the “stratégie clients” show in Paris two weeks ago, I heard Julien Morel, the COO of Nespresso, explain how Nespresso was able to keep its market share in spite of new players like Maison du Café (Sara…
