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Design Thinking helped us imagine creative business cards
Mar14

Design Thinking helped us imagine creative business cards

Are business cards something of the past ? We definitely don’t think so, especially if you have a creative business card that will make an impact. We used Design Thinking techniques to revisit the experience around giving and getting a business card. Our aim was to make this moment unforgettable and to make a real psychological impact on potential customers. The design and prototyping process took ca. 6 months to complete. We...

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Wrong consumer behavior driven by bad design
Oct14

Wrong consumer behavior driven by bad design

I’ve completed a Design Thinking bootcamp in Amsterdam where participants were challenged by the City of Amsterdam to find solutions around a series of waste-related issues (follow this link to learn more about Design Thinking). On this occasion I had multiple opportunities to find out how design influences consumer behavior. Field research in the city of Amsterdam On the first day of the week, during field research, we went in the...

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Soon Soon Soon and IntoTheMinds partner to detect and implement marketing trends
Mar27

Soon Soon Soon and IntoTheMinds partner to detect and implement marketing trends

Soon Soon Soon (Paris) and IntoTheMinds (Brussels) have decided to enter in a partnership to offer companies a complete service ranging from the detection of marketing trends to their implementation.   Soon Soon Soon gained renown in the detection of emerging consumer trends around the world. With its unique business model and network of 1500 people, a global monitoring is carried around the world to detect weak signals and...

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Don’t throw your old cell phone away: its trendy !
Feb20

Don’t throw your old cell phone away: its trendy !

Whether it’s an effect of nostalgia or just a snobbish trend is not sure. But we observe a weak signal, an emerging trend towards the use of old phones. A few trendsetters and VIP have been watched using old iphone : Anna Wintour (the editor of Vogue US) with a startac-like phone, Rihanna, Bill de Basio (the mayor of New-York), Iggy Pop … it seems that some people when to experience the simplicity of phones in the good old days....

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Produce your own food : the new trend
Nov03

Produce your own food : the new trend

There is one weak signal that emerged this year at SIAL that we think may be interesting to follow : “grow your own food”. We detected at least 3 products that fall into this category and we’d like to present them to you. Don’t buy : make it on your own The concept behind the “grown your food” trend is simple. You can produce what your eat and it’s not limited to vegetables or fruits. Any basic product you find in the supermarket, any...

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