Design Thinking helped us imagine creative business cards
Are business cards something of the past ? We definitely don’t think so, especially if you have a creative business card that will make an impact. We used Design Thinking techniques to revisit the experience around giving and getting a business card. Our aim was to make this moment unforgettable and to make a real psychological impact on potential customers. The design and prototyping process took ca. 6 months to complete. We eventually found the right materials, the...
Wrong consumer behavior driven by bad design
I’ve completed a Design Thinking bootcamp in Amsterdam where participants were challenged by the City of Amsterdam to find solutions around a series of waste-related issues (follow this link to learn more about Design Thinking). On this occasion I had multiple opportunities to find out how design influences consumer behavior. Field research in the city of Amsterdam On the first day of the week, during field research, we went in the streets of Amsterdam to better...
Produce your own food : the new trend
There is one weak signal that emerged this year at SIAL that we think may be interesting to follow : “grow your own food”. We detected at least 3 products that fall into this category and we’d like to present them to you. Don’t buy : make it on your own The concept behind the “grown your food” trend is simple. You can produce what your eat and it’s not limited to vegetables or fruits. Any...
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